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Discover How Businesses Can Use Halloween Marketing to Their Advantage
All Hallows’ Eve – a time of immeasurable fun, amazing dress up, and lots and lots of candy. But that is just for the children. For adults, Halloween isn’t just a festival to dress up and party looking like one of their favorite characters. It’s a time for shopping, and for businesses, a time to bring out their best Halloween marketing ideas.
Costumes, candy, party supplies, and spooky decorations are some of the most common items in high demand before Halloween, throughout the month of October in fact. In many areas, stores are often sold out for days when it comes to candy supplies, as those who can afford to stock up on them early. However, many people also see it as the time to get ahead of their Thanksgiving and Christmas shopping lists to avoid the large chaotic crowds later in the season.
With that in mind, businesses need to make sure that customers know about their brand, and are willing to buy their products, well before the main shopping season. Let’s take a look at how a branding services agency can use these innovative Halloween marketing strategies to leverage the season into boosting business.
Halloween Day – Inception of the Tradition and Its Emergence as a Major Event
The history of Halloween and its inception is quite an interesting read. Originally the Celtic festival of Samhain, this pagan tradition was converted into a remembrance of the dead with the advent of Christianity in the region.
While today the festival is associated with mainstream Christianity, many traditions like the wearing of masks and disguises, and the popular trick-or-treating, are direct carry-overs from Samhain. According to legend, this was the day when the Aos Si(Celtic Faeries), could cross over into over world to gather more power.
To protect themselves from these creatures, the people wore masks. Similarly, the tradition of trick-or-treating refers to the practice of giving a treat to every caller at your door that day. In case you turned away a powerful entity empty handed, you might end up getting “tricked”.
After Christianity, many people today spend it as a day of remembering their dead loved ones, and praying to their patron saints for the souls of their departed families and friends.
The Importance of Halloween Season in Today’s Day and Age
Today, Halloween is synonymous with candy and costumes for the kids, or dress up and parties for teens and adults. During the time of All Hallows’ Eve, people spend their day decorating their houses, carving pumpkins, and planning for a night of partying and trick-or-treating.
A few cultures however, believe it a time to be close to their beloved departed friends and family.
But besides those who believe it to be a hallowed day of remembrance, the vast majority of the world know it as one of the biggest days for shopping. Despite the COVID-19 pandemic in 2020, the Halloween spending in the US was about $92 per person, which is quite significantly high considering the financial and business conditions of the country at the time. And since then, despite a global recession, businesses are spending even more on Halloween promotions, just as consumers are spending more per person.
Let’s look at how businesses can use this holiday to boost their sales and brand awareness with some amazing Halloween promotion ideas this year.
Halloween Marketing Ideas for Brands Looking to Make Killer Sales Records
As Halloween as almost here, businesses have a lot to prepare for in order to boost their online and offline sales. However, if all businesses end up doing the same things, how will your brand stand out to the consumers? Well, there is an easy way around it. To help you do that, we have compiled a list of different Halloween promotion ideas and strategies that brands can use to diversify and boost their advantage. Let’s find out what they are.
Add a Little Halloween Spookiness to Your Brand
Whether you have an online store, or a brick-and-mortar storefront, decorating for the holidays is a must-have if you want people to associate you with the day. Just like stores bedeck themselves in tinsel, mistletoe, fake snow, and depictions of jolly St. Nick for Christmas, they need to revamp their look for Halloween.
Revamping for this holiday means to tweak the design a little, making it stand out without losing its original charm and personality. You can add banners with depictions of Halloween-related paraphernalia on it, or add a few pumpkins and bats around your store or website. This will help you set the right environment for potential customers, boosting conversions.
Promote the Creation of User-Generated Content to Boost Word-of-Mouth
User-generated content, or UGC is a great way to boost hype and brand awareness for your business, especially among holiday marketing ideas. A great example is Starbuck’s Zombie Frappe, a limited edition drink that is used to promote Halloween by allowing people to take pictures with this rare treat and posting it on social media.
Accompanied by a great hashtag, it allowed Starbucks to market to tens of thousands of new customers, by utilizing the social connections and outreach of their existing customer base. And as people are more likely to listen to fellow customers over businesses themselves, this is a great way to generate consumer trust with a fresh clientele.
Adapt Your Branding Strategies and Visuals for the Halloween Promotions Season
One of the best Halloween marketing ideas to revamp your business to your advantage, is to add relevant imagery within your brand strategy. That means adding images like gruesome cartoon pumpkins or bats and cobwebs to your brand, thus showing customers that you too have the Halloween spirit.
One of the best examples of adapting your brand strategy is portrayed by the VideoLan company, or VLC, the makers of one of the most popular media player software today. Their primary logo is a simple orange traffic cone. However, past mid-December, the logo features a small red Christmas hat on top, depicting an understated Christmas cheer.
Similarly, brands can release holiday-specific versions of their logos and other branding items, such as using spooky logo fonts, or using current cultural depictions of horror into your brand style.
Try Halloween-Themed Social Media Campaigns among Your Halloween Promotions Ideas
Another way to boost business during and for the Halloween season is to run a themed social media campaign, something quite popular among Thanksgiving marketing ideas. This set of promotions will help you market your products to customers by tapping into the shopping craze of the holiday.
Most businesses already run such campaigns for big shopping festivals, like Christmas, Mother’s day, valentine’s day, black Friday, and more. and if you are doing it for all of them but not Halloween, then it’s time to change that.
You can market your products to your customers in a way that goes with the theme of the holiday. This will help you boost your social media engagement, as well as your drive traffic to your business.
Revamp Your Identity for the Season with Unique Halloween Marketing Ideas
Some businesses modify their entire identity based on the season or holiday. Websites themes are made all Christmassy for the yuletide, or the turkey and pilgrim hat based imagery of Thanksgiving is added for the season.
This strategy however, requires a steady hand and finesse if you want to use it for your brand. Revamping your identity might seem easy. However, it is one of the hardest things to do if you want to retain your true brand archetypes despite the redesign.
Lighthearted industries like toy stores, candy shops, or even costume stores are the ones who are the most common users of this strategy today.
Introduce Location-Based Targeted Halloween Promotions and Marketing Campaigns
Target-based marketing is one of the best Halloween marketing ideas, especially if there are complementary businesses near your own. For example, a candy store selling Halloween candy can coordinate with nearby costume or decorations businesses to pool their resources into getting customers.
Clients visiting any of the stores will be prompted about the deals and promotions at the complementary stores depending on their location. This helps draw and attract a steady stream of consumers by targeting a localized region, making it one of the most interesting and out-of-the-box marketing ideas.
Offer Season-Specific Limited Edition Items among Your Halloween Promotion Ideas
Season-specific or limited edition items are the most popular Halloween marketing ideas. Many companies offer one-off products to commemorate special events or holidays, such as the Coca-Cola polar bear for Christmas or Fanta’s classic Halloween-themed promotions.
Some of the best examples of seasonal promotions, are the Shamrock shakes from McDonalds, and the Pumpkin Spice Latte from Starbucks. Available only for specific time periods, they are a great way to help people associate these items with a specific time of the year, which helps drive demand, and sales.
Adapt a Trick-or-Treat Theme for Your Halloween Promotions and Contests
Promotions and contests are a great way to boost user engagement, which helps drive interest and traffic to your brands. And this is especially true when we come to specific holidays or shopping seasons.
One of the more common Halloween marketing ideas we see in use around us, by allowing the customers to communicate with you is a great way to develop a trust-based relation with them. Moreover, the drive and excitement to win something is an ingrained habit within us, and by offering these customers a chance to do so will boost their interest towards your brand.
Chain Halloween Promotions with Other Holiday Promotions for Hot-ticket Items for Christmas
Often, businesses use Halloween and Thanksgiving as a way to promote an item they want a high demand for come Christmas. One of the more daring Halloween marketing ideas to attempt, if done correctly, it will result in your item ending up becoming a high-demand commodity for Christmas sales. As one of the most popular New Year marketing ideas, it can end up boosting business and helping you get a footing above your competitors.
Christmas shopping is a high-energy affair that smart people tend to finish a long time before the Christmas rush begins. By hyping up your product through giveaways or high-engagement events and promotions, you can ensure that your products would be sold out come Christmas day itself.
Create Halloween Promotions Merchandise to Add to Your Orders as Seasonal Giveaways
Creating and giving away Halloween themed merchandise or products as gifts to the customers who bought from you is a great way to establish a trusting relationship with your clientele. Moreover, it adds a great value to the interaction, ensuring that the customer will return to your brand again, even if your competitor offers a better product.
This is a one of the common Halloween marketing ideas that brands use for a variety of holidays, and is a tried-and-true method to retain your existing customers.
Host a Halloween Event as Part of Your Halloween Promotions Strategy in Your Physical Stores
Having a Halloween-based event such as a costume party or a trick-or-treating event can among the best Halloween promotion ideas you can use to stand out among consumers. Now, while you may think that this is only possible with a brick-and-mortar store, the technology today allows you to host virtual events as well.
Holiday-themed events are a great way to draw traffic towards your brand, boosting brand recognition and expanding into new target markets. Moreover, it allows you to offer a unique, one-off user experience that may not have been possible otherwise.
Add a “Countdown to Halloween” Promotion to Your Marketing Plan
A counter calendar or a countdown is a great way to attract people towards something new and exciting. The anticipation for something is a feeling that is hard to ignore for many people, and businesses can leverage that tendency to attract new consumers towards their brand for a great Halloween sales season. This is another great strategy carried over from Cyber Monday marketing ideas, where popular upcoming gadgets are marketed this way to generate great hype.
You can incorporate a virtual or physical calendar or countdown clock as part of your Halloween promotions, thus luring consumers into your business with the promise of a something great.
Give Influencer Marketing a Chance by Partnering With Popular Cosplayers for Halloween
Influencer marketing is a great strategy to market your brand to a lot of consumers successfully. And when it comes to Halloween promotion ideas, getting a popular cosplayer with a huge following to help you promote your businesses is a great recipe for success.
You can implement this idea into your Halloween promotions in a variety of ways, from social media campaigns to meet-the-influencer/AMA sessions with the influencer on Halloween. Thus, if you want to stand out this Halloween seasons, this is a great way to do that.
Halloween Promotion Ideas in Facts and Figures – What Value It Brings to a Business?
When it comes to using Halloween marketing ideas to bring value to your business, abstract examples might not be the ones to convince you of their efficacy. So let’s discuss it in numbers. According to Statista, USA’s Halloween spending for 2021 was nearly $10 billion dollars, $2 billion higher than the previous year.
Moreover, marketers agree that the most popular time to launch marketing campaigns for your Christmas marketing ideas are the first two weeks of November, or just after Halloween. This means that potential customers might be inundated with a load of new campaigns and promotions after Halloween, making the days leading up to the holiday to be the ideal time to promote your products.
And that is what smart marketers do. According to Experian Marketing Services, a global information company, nearly one in two marketers would prefer to launch a promotional campaign before Halloween, to get a leg up on their competition.
That is why Halloween is a great time to promote your brand and services by revamping your style. You can modify your logo, brand colors, and even produce different types of videos on the theme of Halloween to drive interest in your company.
Frequently Asked Questions
| 1- How do you market a Halloween event? To market a Halloween event, you can follow a few simple steps. – Decorate your space – Host a costume contest – Create Themed Products – Offer Halloween deals and discounts – Offer Halloween giveaways |
| 2- When should you promote Halloween? Depending on your prospective clientele, you need to market from early October right up to the day of the holiday. Statistically, men tend to leave Halloween shopping to the last two weeks of October, while women tend to do it early. |
| 3- What are some Halloween sayings? Some unique Halloween sayings include: – Eat, drink and be scary! – Ghastly Greetings! – Happy Haunting! – Have a booootiful Halloween. – I witch you a Happy Halloween. |
| 4- What is another name for Halloween? It is also called All Hallows’ Eve, and celebrated as a day of remembrance for the departed. |
Conclusion
Now that you know how you can leverage different Halloween marketing ideas to boost your business, the next step is to implement some of them. But first, you need to know how to create a logo for your brand which features a Halloween-themed design for your revamp.
If you want to create a branding strategy to market your business this Halloween, Logo Poppin can help you with that. Our branding experts will create engaging Halloween marketing campaign ideas designed to leverage the holiday’s popularity into boosting business for your company.
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