If you have ever spotted a sleek car on the road and noticed a pair of wings on its badge, you are not alone in wondering what brand it belongs to. Car logos with wings are everywhere, from luxury sedans to high-performance sports cars, and they carry rich meaning behind every feather and curve.
But here is the interesting part. Many car manufacturers with deep roots in aviation (think Saab, Mitsubishi, and Lamborghini) have never used wings in their logos. Meanwhile, brands you might not associate with flight at all proudly display winged emblems. So what is it about car logos with wings that makes them so compelling for automotive brands and car buyers alike?
In this guide, we will walk through every notable car emblem with wings, organized by country and category, complete with the brand name and the story behind the design. Whether you are trying to identify a car badge with wings you saw in traffic or simply love automotive branding, this is the most complete resource you will find.
Why Do Car Brands Use Wings in Their Logos?
Wings on a car logo communicate a specific set of values that align perfectly with what automotive companies want their vehicles to represent. Understanding this symbolism helps explain why so many brands, from budget-friendly to ultra-luxury, have chosen winged designs.
The most common reason is speed and agility. Birds in flight move with precision and swiftness, and that association transfers directly to how a car brand wants consumers to feel about its vehicles. A professional logo design agency working with an automotive client knows that wings immediately signal performance without a single word.
The second reason is luxury and elegance. Look at any Bentley, Chrysler, or Aston Martin badge mounted on a vehicle. The horizontal spread of the wings complements the aerodynamic lines of the car body, creating a visual harmony that screams premium craftsmanship. Even when the car is parked, the winged emblem adds a sense of refinement that other shapes (like the Porsche logo) achieve differently.
Third, many winged car logos trace back to aviation heritage. Companies like Bentley, Hispano-Suiza, and Voisin manufactured aircraft engines during World War I. When they shifted to building automobiles, they carried the winged imagery forward as a nod to their engineering roots in flight.
Finally, wings represent freedom and aspiration, a feeling every car owner craves when hitting the open road. That universal appeal is why winged logos appear on everything from British grand tourers to South Korean luxury sedans and Japanese daily drivers.
Luxury Car Logos with Wings: The Prestige Brands
When people think of luxury car emblems with wings, a handful of iconic names come to mind immediately. These are the brands where the winged badge doubles as a status symbol, telling the world that the vehicle underneath is something special.
Bentley
Bentley’s “Big B” flanked by a pair of detailed wings is arguably the most recognized luxury car logo with wings in the world. The brand, founded in 1919 by W.O. Bentley, has deep roots in aviation. Before producing cars, Bentley manufactured rotary engines for World War I aircraft. The transition to automobiles kept the winged motif alive.
A fun detail many people miss: the left wing of the Bentley badge has 10 feathers while the right wing has 11. Historically, different feather counts indicated different vehicle lines. The overall effect is a badge that communicates power, heritage, and hand-built quality, qualities the brand has maintained since its founding. If you see a car logo similar to Bentley, it is likely one of the brands covered below, like Chrysler, Genesis, or Lagonda.
Aston Martin
Aston Martin is as quintessentially British as afternoon tea. Its winged badge first appeared in 1927 and has gone through multiple refinements since. The current version features the brand name set across a pair of flat, wide wings in British racing green with white lettering and a black outline.
The story behind the name is equally charming. Lionel Martin, one of the co-founders, built his first car for the Aston Hill climb in Buckinghamshire, England. The wings symbolize the ease with which a bird rises into the air, mirroring how an Aston Martin handles a steep ascent. For a deeper look at British car brands and their branding, we have a dedicated guide.
Genesis
Genesis is the luxury division of Hyundai Motor Group, established in 2015. Its car emblem with wings follows the classic formula of a central crest flanked by tapered, abstract wings. The design is intentionally reminiscent of established luxury marquees like Chrysler and MINI, giving Genesis instant visual credibility in a crowded market.
The brand’s “two-line” lighting signature on its vehicles carries the wing theme into the car’s actual design language, making Genesis one of the most cohesive examples of a winged brand identity in the automotive world today.
Lagonda
Lagonda has been owned and operated by Aston Martin since 1947, which explains why its badge looks like a simplified version of its parent company’s emblem. The wings are sharper and more angular than Aston Martin’s, with the brand name centered across them.
Today, Lagonda serves as Aston Martin’s entry into new markets and trims. Despite being less well-known, its winged badge carries the same DNA as one of the most prestigious emblem logos in automotive history.
British Car Logos with Wings: A Heritage of Elegance
Britain has produced more car brands with wings than any other country. This is not a coincidence. During the early 1900s, many British car manufacturers started as aircraft engine builders. When they pivoted to automobiles, the winged emblem followed naturally. Here are the standout British car logos with wings beyond the luxury names already covered.
MINI
MINI’s winged logo, introduced in 2001, places the brand name in uppercase letters inside a black circle, flanked by stylized silver wings. The design is inspired by earlier MINI badges and reflects the car’s core personality: speed, agility, and freedom of self-expression.
The wings are deliberately more compact than those on a Bentley or Aston Martin badge. This matches the car’s character: small, nimble, and fun. It is a design that works as effectively on a sporty hatchback as the more ornate wings work on a grand tourer.
Morgan
Morgan Motor Company, founded in 1910, is one of the last independent British automakers. Their winged badge features a compass-like circle with a blue cross at the center and two wide wings extending from both sides. The brand refreshed the logo in 2020, flattening the design for a more contemporary look while preserving the classic wing shape.
Morgan only produces about 850 hand-built cars per year, making each vehicle an exclusive piece of British craftsmanship. The wings represent speed and tradition, values that have guided the brand for over a century.
Arash
Arash is an ultra-low-volume British supercar manufacturer that started in 1999. Unlike most winged car logos where wings flank a wordmark, the Arash emblem features an entire bird (a peregrine falcon) with wings spread inside a badge. This represents power, freedom, and exclusivity. Arash only produces around three to four cars a year, making it one of the rarest brands on this list.
JBA Motors
JBA Motors was a Norwich-based company that produced the JBA Falcon retro car. The brand name comes from the initials of its three founders: Jones, Barlow, and Ashley. Their emblem featured a horizontally oriented black oval with silver wings, reflecting the classic British approach to winged automotive branding.
Suffolk Sportscars
Suffolk Sportscars, founded by Roger Williams in 1990, specializes in producing updated versions of classic Jaguar models. Their logo uses an unusual blue color alongside graphic elements including wings and hexagons, creating a badge that bridges classic heritage with modern production.
Car Logos with Wings in the American Automotive Industry
When we talk about American car brands, most are designed to highlight a bold wordmark or a distinctive shape. Wings are less common in American automotive branding than in British design, but the few brands that use them make a strong statement.
Chrysler
Chrysler’s winged logo is one of the most iconic American car emblems. Now owned by Stellantis, Chrysler uses a thin, horizontal pair of silver wings with the brand name set against a deep blue background at the center. The wings are sleek and aerodynamic, mimicking the spread of a bird in flight.
Interestingly, Chrysler was among the first car makers to feature wings on its badge. A winged radiator cap designed by engineer Oliver Clark appeared as early as 1924, though the wings did not become part of the main logo until 1996. Today, the design perfectly represents the brand’s positioning as a premium American marquee.
Rezvani
Rezvani Motors is the brainchild of Iranian-American designer Ferris Rezvani. Based in Irvine, California, Rezvani focuses on high-performance supercars and tactical vehicles. The logo features spread wings and a steering wheel, representing the founder’s aviation roots and passion for driving.
Rezvani’s founder originally dreamed of becoming a fighter pilot, and that aspiration is baked into every car the company builds, from the Rezvani Beast to the Tank and Vengeance. The winged emblem makes this an unmistakably aspirational brand.
Duesenberg (Defunct)
Duesenberg was a legendary American car company from the early 1900s, known for its powerful straight-eight engines and industry-first hydraulic brakes on all four wheels. Founded by German-born brothers Fred and August Duesenberg, the winged logo featured a golden German eagle, a nod to Bavarian aristocracy and old-world craftsmanship.
Rossion (Defunct)
Rossion was a small American kit-car brand that used an eagle prominently in its logo. Handcrafted in the USA, the eagle aligned with their philosophy of creating unique, powerful, and precise cars in very low volumes.
Sports Car Logos with Wings: Speed Meets Symbolism
Sports car manufacturers love wings because the symbolism aligns perfectly with what their vehicles deliver: speed, precision, and the thrill of the open road. Here are the sports car brands that use winged emblems most effectively.
Aston Martin and Arash (covered above) are the most obvious examples from Britain. On the American side, Rezvani’s winged badge sits atop some of the most aggressive performance vehicles on the market. But there are a few more names worth knowing.
Hispano-Suiza
Hispano-Suiza is a Spanish-Swiss luxury and sports car manufacturer founded in 1904. The brand’s winged logo has deep aviation roots. During World War I, Hispano-Suiza built aircraft engines, and their cars featured a flying stork hood ornament designed by sculptor Francois Bazin, honoring fallen French pilot Georges Guynemer.
The modern Hispano-Suiza logo features metallic outspread wings, symbolizing speed and progress. The brand returned to the automotive world in 2019 with an all-electric hypercar, proving that winged heritage can power a forward-looking brand identity.
Mansory
Mansory is a German-based luxury car modification firm that works on supercars, luxury SUVs, and custom motorcycles. Their winged logo reflects the elevated performance and exclusivity that Mansory adds to already-premium vehicles from brands like Rolls-Royce, Lamborghini, and Ferrari.
Popular Car Logos with Wings Across the Globe
Winged car emblems are not limited to Europe and America. Several Japanese car brands, South Korean marquees, and even motorcycle manufacturers have adopted wings as a central design element.
Mazda
Mazda’s car logo with wings is one of the most recognized in the world. Introduced in 1997, the current badge features a stylized letter “M” that doubles as a bird with wings curved upward, all enclosed in a silver oval. The design is a masterclass in minimalist logo work: it communicates flight, growth, and brand identity in a single clean shape.
What makes Mazda’s emblem stand out is its abstraction. Unlike Bentley or Aston Martin, where the wings are literal, Mazda’s wings are stylized to the point where they also read as a “V” shape or simply as a dynamic mark. This flexibility is part of what makes it such an effective piece of automotive branding.
Honda Motorcycles
Although not a car logo in the traditional sense, the Honda Motorcycle wing emblem deserves a mention because Honda is one of the world’s largest automotive manufacturers. The motorcycle division’s badge features a single unfurling wing in bright red, inspired by Soichiro Honda’s admiration for the Greek goddess Nike, whose symbol is a pair of wings.
This makes it one of the best red logos in the industry, with the bold color reinforcing the energy and passion that Honda pours into its two-wheelers.
LEVC (London EV Company)
LEVC, the maker of London’s iconic black taxicabs, features a badge with a horse head and a pair of wings, evoking the mythological Pegasus. Now owned by Chinese automaker Geely, LEVC has transitioned to electric vehicles while maintaining the winged emblem that connects it to the tradition and speed associated with the Pegasus symbol.
FAW (First Automobile Works)
FAW is one of China’s four largest automotive manufacturers. The brand’s logo includes a stylized “1” enclosed by wings, representing the company’s status as the first automotive manufacturer in China. It is one of the few Chinese car brands to incorporate wings prominently in its badge.
Old Car Logos with Wings: Defunct and Vintage Brands
Some of the most beautiful winged car emblems belong to companies that no longer exist. These vintage logos remain influential in automotive design history.
Wanderer
Wanderer was a German manufacturer that produced everything from bicycles and motorcycles to cars and vans. Operating from the late 1800s until the end of World War II, their emblem combined the company’s initials with spread eagle wings and a subtle tire-tread pattern. The flat, abstract design feels remarkably modern, almost as if it were made for today’s electric car brands.
Hillman
Hillman was a British car brand founded in 1907 that remained on the market until 1979. The emblem featured the Hillman name centered on wings with crown-like elements above, creating a retro badge that evoked both aviation and royalty.
Alta
Alta was a Greek manufacturer of trucks, cars, and motorcycles that operated from 1962 to 1978. Its logo resembled a bat with outstretched wings and the brand name inscribed across it, using a red and silver color palette that set it apart from the predominantly British and American winged logos.
Car Logos That Look Like Bentley: Spotting the Differences
One of the most common questions car enthusiasts ask is: “What car logo looks similar to Bentley?” Several winged emblems share the same basic formula of wings flanking a central wordmark or letter. Here is how to tell them apart quickly.
Bentley vs. Chrysler: Bentley uses a bold “B” in the center with richly detailed, multi-layered feathered wings. Chrysler features the full brand name on a blue background with thinner, more streamlined wings. The Chrysler wings are wider and less ornate.
Bentley vs. Aston Martin: Aston Martin’s wings are completely flat and joined into a single continuous shape, with the full brand name running across the center. Bentley’s wings are separated by the central “B” medallion and have visible depth from the feather detailing.
Bentley vs. Genesis: Genesis uses abstract, tapered wings that are smoother and less detailed than Bentley’s. The Genesis crest is also more elongated vertically compared to Bentley’s rounder “B” badge.
Bentley vs. MINI: MINI’s wings are compact and sit on either side of the full brand name inside a circle. They are far smaller and more subtle than Bentley’s ornate, outward-spreading feathered wings.
If you are curious about other logo similarities across car brands, our Bentley logo history article covers the evolution in detail.
Motorcycle Logos with Wings Worth Knowing
Beyond the car world, winged logos have a strong presence in motorcycle branding. The Honda Motorcycle wing (covered above) is the most famous, but the concept of wings as a symbol for two-wheelers dates back to the earliest days of motorcycling, when speed, balance, and freedom were the core promises every manufacturer made to its riders.
For motorcycle brands, wings also convey a sense of rebellion and individuality, values that resonate deeply with their core audience. This crossover between car and motorcycle branding shows just how universal the appeal of winged imagery is in the world of vehicles.
Why Don’t More Car Brands Use Winged Logos?
With so many successful examples, you might wonder why every car manufacturer has not jumped on the winged logo trend. The answer comes down to differentiation and brand strategy.
Wings work best for brands that want to emphasize speed, luxury, or aviation heritage. For companies built around reliability (like Toyota), ruggedness (like Jeep), or technology (like Tesla), other symbols serve the brand story better. Even Ford briefly experimented with a winged logo in 1912 before reverting to its classic oval wordmark. Toyota also explored a winged design in the mid-1900s before shelving the concept.
The takeaway is clear: a car logo with wings is not for everyone. But for the brands that use them well, they create an emotional connection that few other logo symbols can match.
What About Rolls-Royce? Is the Spirit of Ecstasy a Winged Logo?
Rolls-Royce is frequently mentioned in conversations about car logos with wings, but technically, its official logo is the interlocking “RR” monogram, not the Spirit of Ecstasy. The Spirit of Ecstasy is a hood ornament depicting a woman leaning forward with flowing robes that resemble wings. Sculptor Charles Sykes designed it in 1911 for the brand.
While the Spirit of Ecstasy is not a logo in the traditional sense, it is one of the most recognizable automotive symbols in the world. The wing-like drapery connects Rolls-Royce to the same themes of speed, grace, and aspiration that drive every other winged car emblem on this list.
Conclusion
Car logos with wings endure because they tap into something deeply human: the desire for freedom, speed, and the thrill of movement. Whether you are admiring a Bentley’s ornate feathered badge, a Mazda’s abstract “M” wings, or a Hispano-Suiza’s aviation-inspired emblem, each winged logo tells a unique story about the brand behind it.
The best winged car logos do three things. They communicate the brand’s core values at a glance. They complement the physical design of the vehicle. And they create an emotional response in anyone who sees them. That is the power of great logo design, and it is why wings will remain a fixture in automotive branding for decades to come.
Looking to create a winged logo or any other type of distinctive brand symbol for your business? Get in touch with our logo design team for a free consultation and custom-tailored design that captures your brand’s personality.
Latest news you want to know!
Subscribe for cutting-edge design inspiration at Logo Poppin! Elevate your brand with updates on logos, branding, web design, and video animation.
Note that by clicking “subscribe,” users may agree to our privacy policy and consent to Logo Poppin to use your contact data for newsletter purposes.
Logopoppin
Logopoppin is a graphic design agency that specializes in logo designing, web development, video production and advanced branding services. We love to innovate businesses with new age technologies, allowing them to improve their visual reputation.
