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    Learn How Various Types Of Videography Styles Can Help Your Brand Stand Out

    The last few years have shown a rising trend in marketers opting for more video content over other
    types of
    content. That rise is mostly due to the improving network standards and speeds around the world. The
    – a greater number of consumers opting for the more engaging videos over static images or textual

    The change has resulted in many content marketing companies having to rethink their strategies.
    needed to develop stronger video marketing practices to benefit from this shift. Studies suggest
    that videos
    increase organic search traffic by 157%
    on a website.

    For a brand, videos are an effective marketing tool. But choosing the right types of videos is
    crucial to the
    project’s success. Let’s find out which video production types made our list of the seventeen most

    1- What are the Different Types of Videos?

    There are many types of videography styles in use nowadays for video
    . A few of these video types are more popular and are used quite extensively.
    Listed below
    are 17 video formats that we believe see the most users nowadays.

    1.1- Live-action videos

    Live-action videos are simply just a recording of actual objects, whether static or dynamic.
    types of
    videography rely on real-life objects and locations, instead of using digitally created
    graphics or

    Such videos can take on several tones such as being informative, entertaining, or even
    makes it quite useful where a personal touch is considered better than using a digital


    1.1.1- When and Where Do We Use Live Action?

    • Video Tutorials

    Tutorials have a greater impact when done in live-action. That is because people find it easier to
    relate to
    one another, compared to digital animation.

    • Intro Videos

    Video introducing yourself or your company benefits from a flesh-and-blood person and adds a friendly
    for your consumers to trust. This works well when used on your website.

    • About Us Videos

    Just like the Intro videos, people tend to trust a company better if they have a face to associate
    with it.
    Also, who better to tell your consumers about yourself or your company, than you yourself?

    • Sales Videos

    Sales are more about your consumers trusting your business than it is about selling your products or
    services. Putting a real-life and energetic face will help your company stand out positively.

    1.2- Animated videos

    Animations are the types of videos that use a chain of static images, viewed one after the
    other, to
    give the
    illusion of a moving video. This style of graphics has been around for a long time and has
    been the
    behind our favorite childhood cartoons and animated movies.

    Animation is used to create imagery that is cost-prohibitive or impossible to create in real
    life, or
    if you
    do not have a proper filming crew and talent available. There are many animation styles
    There is 2D which is the most common flat imagery

    Shrek & puss & donkey from Shrek the movie

    of print. Then we have 3D which adds depth to the animation which is popular in animated movies of
    today. We
    even have stop-motion which uses individual frames and splices them together like the popular
    movies of the early 2000s.

    1.2.1- When and Where Do We Use Animation?

    • Promo/Marketing Videos

    You can portray your offering to a consumer quite effectively by using animations in your video. A
    creation could bring the required level of energy, style, and personality to your brand with

    • Explainer Videos

    A person explaining a difficult topic is not as effective as an animated explainer video which
    focuses on
    animating the content and relying on visual cues to drive the message home.

    1.3- Whiteboard videos

    Whiteboard videos rely on quick-drawn imagery onto a white background to explain a topic or a
    process. These
    graphics are done in the style of an actual whiteboard, used by artists and designers to
    plan out

    You can even use the most basic graphic designs like stick figures to turn your process into
    something easily
    understood by the consumers, by creating an ideal mix of text and graphics to break the
    monotony and
    your viewers understand the topic.

    whiteboard animation example drawing

    1.3.1- When and Where Do We Use Whiteboards?

    • Process Explainers

    A company may produce a video explaining their work process, to show their consumers that their
    processes are
    completely transparent. Whiteboard videos work well in such scenarios.

    1.4- Explainer videos

    Explainer videos work exactly as their name suggests – they explain a topic. When there is a
    topic to explain to the viewers, a software’s functionality perhaps, using animated
    explainers can

    These videos have a structure, where they explain the needs of the product, who the target
    is, and
    explain its functionality quickly and efficiently.

    explaining the concept of explainer videos

    1.4.1- When and Where Do We Use Explainer Videos?

    • Service/Product Explainers

    Explainer videos are one of the more popular types of videos with a single purpose. That purpose is
    explain the idea and the need behind a product or service.

    1.5- Motion graphics videos

    They are types of videos that rely on making shapes and text dynamic in a video, with no other
    purpose than
    to boost the impact of static imagery. These graphics generally do not portray a message or story
    but are
    used to break the monotony of the voiceover by adding moving text or images.

    The animations are always accompanied by voiceovers, background vocals, or transition sounds, used
    individually or mixed. This is how motion graphics are different from animation.

    1.5.1- When and Where Do We Use Motion Graphics?

    • Product Descriptions

    These videos are a great way to describe a product. Using a mix of images and voiceovers, reinforce
    points you are trying to convey to the consumers.

    1.6- Typography videos

    Kinetic typography means moving text, to put it simply. This style of video transforms text
    animates it
    to make it more dynamic and interesting. That is because some people respond better to text,
    connect better with graphics or imagery. This style combines them both to cater to both
    types of

    Moreover, the design and the movement of the text help them embody different emotions, which
    their impact even further.

    vintage style pixelated game video

    1.6.1- When and Where Do We Use Typography Videos?

    These types of videos work well where you have a single idea to portray in a short timeframe. With
    hooks, these videos ensure that the consumers get the gist, even if they did not get the entire

    1.7- Screencasting videos

    Screencasting means capturing the workings on your screen and storing them digitally. These
    have a voiceover integrated afterward, and are a simple solution to teaching a topic or
    showcasing a

    Many software companies and game developers use screencast videos to promote their products
    showcase their
    features in-depth.

    teacher screencasting her lecture
    Source: Screencast-O-Matic

    1.7.1- When and Where Do We Use Screencasts?

    • Promos

    Promo videos showcasing the features and the quality of the software product or game can benefit from
    screencast video and works better than a static performance.

    • Walkthroughs

    Game or software tool walkthrough videos rely on screencast videos to show their consumers how a
    feature or section of the game works. Among the various types of videos available online,
    walkthroughs are
    quite common in the gaming and software community.

    1.8- Live-action screencasting videos

    These videos are a mix of live streaming and screencasting videos. It allows you to switch between
    the screen
    and your live feed throughout the video, making this an interesting format. Made popular in recent
    years, it
    is mostly used by PC gamers who stream their gameplay to their viewers on a variety of free or

    1.8.1- When and Where Do We Use Live Screencasts?

    • Gaming streams

    PC gamers have started monetizing their gameplay videos, by live streaming while playing. This format
    consists of a picture-in-picture mode, with the gamer switching between the two streams. The screen
    viewed can be seen in full size, while the other screen is usually portrayed at the top in a

    1.9- Live streams

    As the name suggests, live streams mean broadcasting your videos in real-time to your
    consumers, via
    platforms like YouTube or Facebook. They are a good engagement tool, allowing your viewers
    connect with
    you instantaneously.

    person shooting livestream

    1.9.1- When and Where Do We Use Live Streams?

    • Product Launches

    These types of videos can benefit from the live stream format, as they can be effective in creating
    Companies could create a countdown for their virtual launch party, allowing consumers to join you
    for the
    product release.

    • Q&As

    Allowing your consumers to ask questions from you or your representatives engenders a sense of
    connection and
    trust. Live-streamed Q&As are a great way to do that.

    1.10- Montages

    Photomontages are slideshows of images that are combined with vocals or narration to portray
    a story
    evoke certain emotions. Organizations like the WHO or the UNHCR use these types of videos to
    towards the plight of many helpless people in need of help and support.

    editing a video montage

    Moreover, companies or individuals may also use them to document the growth of a person or an
    such as anniversaries, birthdays, or other such events. Magisto revealed that their research
    estimates that
    the average smartphone user shoots approximately 150 photos a month, showing why montages are such
    types of video content.

    1.10.1- When and Where Do We Use Montages?

    • Sentimental Videos

    Anniversary videos, birthday montages, graduation videos, and more are all types of sentimental
    videos which
    benefit from the montage style of video.

    • Achievement Videos

    Videos showing the growth and achievements of an organization or an individual can use this type of
    style to portray their accomplishments and motivation.

    1.11- Digital Signage and Billboards

    As the name suggests, this type of video is used for digital signboards, which are becoming
    common day
    by day. These videos have an incredibly short timeframe and need to portray their message in
    seconds or
    less to ensure that viewers understand them.

    Unlike other video types, these videos get directly to their point in a strong and impactful

    digital signboards downtown New York

    1.11.1- When and Where Do We Use Digital Signage Videos?

    These videos are designed for digital signboards and billboards, such as those on Times Square. As
    they get
    more and more common around the globe, these types of videos are increasing in demand.

    1.12- Projection mapping

    This is a very innovative style of video, where an image is projected onto the sides of a
    to create
    hype or generate interest in an event or a product. It is becoming popular with
    events such
    as runway events, brand parties, and more, as a unique way to stand out and increase their

    realistic projection of waterfall and cherry blossoms

    1.12.1- When and Where Do We Use Projection Mapping?

    • Hype Generating/Street marketing videos

    Brands can use this type of video to evoke a reaction from the crowd and hype up their product or
    These are a great marketing stunt if pulled off effectively, by making people wonder about the
    message that
    video teased.

    1.13- Behind the Scenes Videos

    Brands that uniquely tell the story have an automatic leg up over their competitors. A great
    way to
    do that
    is to create a behind-the-scenes video that showcases your company culture in an informal

    They offer your viewers an in-depth and personal look into the team behind the brand, which
    them to
    connect with your brand better.

    cameraman shooting behind the scenes video

    1.13.1- When and Where Do We Use BTS Videos?

    BTS videos allow consumers to put a face next to your brand name and lets them see the diversity of
    and ideas at work in your brand. These types of videos can be either informational, such as meet the
    team or
    brainstorming meets. Or they can be lighthearted and funny such as prank videos, company picnics

    1.14- User-generated Videos

    Asking your consumers to submit content for your brand is a great way to forge better connections.
    these content submissions allow your brand to have a wider selection of content options to choose
    Secondly, it is a great way to receive customer testimonials that are better at convincing new
    visitors into
    buying our products.

    Studies suggest that approximately 85%
    of consumers trust user-generated content
    more than the content generated by the brand

    1.14.1- When and Where Do We Use User-Generated Videos?

    User-generated content can be used as a form of client testimonials, enabling the brand to showcase
    customer experiences to potential clients. At least 60% of consumers believe that user-generated content
    is more
    authentic than brand-generated content.

    1.15- Vlogs

    Vlogs, or video blogs, are a more personalized approach to the classic textual blog. They
    brands with
    the ability to strengthen engagement with users in a personalized yet low-cost manner.

    Many brands do not have the budget to keep producing and publishing professional and
    corporate videos
    regularly. For those businesses, it is better to shoot and post vlogs regularly, even if
    they are a
    casual in tone.

    two guy shooting self-defense video

    1.15.1- When and Where Do We Use Vlogs?

    Vlogs are a great engagement tool for brands and businesses and ensure that consumers can relate to
    you and
    forge lasting connections. Many influencers promoting their brand use vlogs to keep themselves
    with their fans and viewers to great effect.

    1.16- 360 VR Videos

    Virtual Reality has become quite popular nowadays, with experts estimating the industry to
    cross the
    $21.5 Billion mark this year. But although
    true VR
    is still
    out of the reach of the majority of consumers, a fully immersive and high-definition
    360-degree view
    is a
    popular option instead.

    Using the fish-eye lens effect, these types of videos allow users an immersive experience
    using their

    guy using VR headset and gear

    1.16.1- When and Where Do We Use 360 VR Videos?

    These videos are great when introducing new products such as the launch of a new automobile, or as a
    360-degree tour of a venue or an event to hype it up.

    1.17- Personalized Video

    Today, successful brands ensure that their customers feel special. A popular way to do that is
    personalization. To personalize the experience means to make the customer feel heard. It means to
    show them
    that their needs and desires are important to us.

    1.17.1- When and Where Do We Use Personalized Videos?

    Personalized videos can be used to promote a business or company, and stand out from the competition
    promising a personal connection to the consumer. Olive Garden used this technique quite extensively,
    their old slogan “When you’re here, you’re family”, and its current variation “We’re all family

    2- What are the Tools I Need to Create These Types of

    To produce the styles of videos described above, many tools are required.

    2.1- A Camera

    For the types of videos that require you to shoot footage, you require a camera. Now it doesn’t mean
    that you
    have to go out and buy a new high-quality camera for this. Smartphones today are equipped with
    sharp and high-quality cameras, which can shoot quality videos in a variety of frame rates and

    2.2- Biteable

    It is a subscription-based tool, which helps its users develop economical, studio-quality videos
    easily. You
    can choose your characters, images, effects, and more to combine and edit into a video to your

    2.3- Doodly

    It is a popular subscription-based tool used to create videos such as whiteboard and its variations
    blackboard, greenboard, and glassboard easily and instantly.

    2.4- Powtoon

    Another subscription-based service that helps us develop engaging and interesting motion-graphic
    videos for
    your brand, using its versatile library of ready-made templates and an intuitive interface.

    2.5- Animaker

    A freemium online tool that helps us develop various animations and engaging presentations in a
    matter of
    minutes. It’s free to try out, with premium accounts giving access to all its features.

    2.6- Moovly

    A cloud-based platform to develop various multimedia content like videos, presentations, animations,
    more. Another great freemium option for those looking to create content economically.

    2.7- Camtasia

    A free software suite that allows us to create high-quality video and other content easily, even via

    2.8- Screenflow

    A feature-rich screencasting software, made for macOS. It can combine various audio and video tracks
    with the
    screencasts, and output the edited results into a variety of common types of video formats.

    2.9- YouTube Live

    YouTube Live is a free tool that allows you to broadcast your live videos, whether screencast or
    to your viewers for free.

    2.10- Facebook Live

    Similar to YouTube, Facebook Live also allows you to create free live streams easily.

    2.11- Instagram Live

    Another free-to-use live stream tool that allows you to engage with your viewers in real-time.

    2.12- OBS Studio

    Open Broadcaster Software is a free and open-source tool, available for a variety of platforms to
    stream and
    record your videos live.

    2.13- Animoto

    It is a premium cloud-based tool to create videos using images, videos, and sound clips to create
    presentations and other engaging video content.

    3- How to Choose the Perfect Types of Videos to Produce for Your

    Now that we have seen the seventeen popular types of
    , the
    next step is to decide the style of video you want to produce.
    However, each video type has its applications and does not have the same impact when used

    To understand your brand’s needs and find the perfect video style, you need to ask the right
    questions. Let’s
    have a look at what they are.

    3.1- What Do I want?

    The first and most obvious question is to ask yourself your expectations for the video. That will
    help you
    choose the format that best fits your desired application, and deliver the expected results.

    For instance, if your goal is to entertain your audience, or you want a fun and playful approach to
    video, then animation is the way to go. Similarly, want your video to explain and simplify a
    topic? Then opt for the explainer video style.

    Selecting the right types of videography can help you maximize the impact of your brand message.

    3.2- Who is my Audience? And What is My Message?

    Next, you need to discover what tone works well for your video’s application. As in real life, every
    situation and audience requires a different approach and tone. Knowing who your audience is, and
    what they
    like or dislike will help you decide what type of video would suit your needs.

    Moreover, once you know the viewers, you then need to further fine-tune your video style choices
    based on the
    message you are trying to portray. This way, you will be able to decide whether it’s better to
    choose a
    formal style, or something a little more elaborate.

    3.3- What is My Budget?

    One of the greatest factors affecting our choice of video style is the cost associated with them.
    Some types
    of videos cost more to produce than others and might exceed the budget of many companies.

    Animated videos, motion graphics, or any kind of computer-generated effects require the expertise of
    designers and animators. Similarly, live-action videos can quickly see their costs rise due to the
    number of
    hired acting talents or rented venues and equipment.

    And these costs can rise quite significantly if the project faces a delay, even if it’s a few days.

    For every application, there are a few video types that could be used. Therefore, it is up to you to
    find the
    most cost-efficient style and use it for your video.

    3.4- What Style Suits My Brand?

    For a sweet breakfast cereal brand, the target audience is little kids, who grew up loving and
    relating to
    that brand. It’s human nature to choose something that appeals to you, and if your company makes
    cereal too, then you should use a similar style for your video, like the one that appealed to you.

    Opting for a cartoon-style animated video to market a brand of liquor would not have the same impact
    if they
    had chosen a more mature style. This type of video helps your viewers connect with your message at a

    4- Types of Video Content for Various Applications

    Different applications require that you use different types of videos, to leverage the maximum amount
    impact from them. Let’s have a look at what styles of videography works well for each of the
    given below.

    4.1- Types of Videos for Social Media

    The types of video styles that work well for social media include:

    • Personalized Videos
    • Vlogs
    • Montages
    • Live streams
    • Animated videos
    • Live-action videos

    4.2- Types of Videos for Marketing

    The video styles that work well for marketing and advertising include:

    • 360 VR videos
    • Vlogs
    • User-generated videos
    • Behind the scene videos
    • Projection mapping
    • Digital signage and billboards
    • Montages
    • Live streams
    • Live-action screencasting
    • Typography videos
    • Motion graphics videos

    4.3- Types of Videos for Education

    The video styles that work well for informational or educational purposes include:

    • Whiteboard videos
    • Explainer videos
    • Montages
    • Live-action screencasting
    • Screencasting

    5- Choosing the Correct Types of Video Formats

    When we develop a video for our brand, we need to consider the platforms that we are going to use to
    that video. Each platform has its specifications, such as video orientation, output formats, and

    For example, when posting a video on Facebook or Instagram, make sure that the video is in portrait
    instead of the landscape which works well for YouTube. Similarly, YouTube requires that videos
    posted onto
    its platform are encoded into the mp4 format.

    Considering the platform before sharing the video is necessary if we want them to work well. Failing
    consider these details may end up harming the creative efforts put into developing the video

    Frequently Asked Questions

    While they are both a part of the visual design field, the end products are pretty
    different. Graphic
    creates graphics meant to attract or sell, while animators create animations to tell
    a story.

    Motion graphics are not 2D designs. Instead, it is used to bring static 2D methods to
    life using

    There are various tools popular with motion graphics artists, including Adobe
    Photoshop, Adobe
    Cinema 4D, Adobe After Effects, and many more.

    Illustrators create a visual story and its characters. At the same time, animators
    give those
    characters and
    stories life by using software to bring them to life.


    Well then, now that you know the seventeen types of videos popular nowadays within marketing teams,
    and how
    to use and develop them, you are ready to get started on creating videos for your brand.

    The important thing is to ensure that all videos you create are in line with your brand personality,
    and are
    of the highest quality possible to enjoy the fruits of that effort and labor.

    Looking to create an animated video for your brand? Our video animation
    can help you design and animate all kinds of corporate videos.

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    Logopoppin is a graphic design agency that specializes in logo designing, web development, video production and advanced branding services. We love to innovate businesses with new age technologies, allowing them to improve their visual reputation.