Table of Content
Discover the Best Time to Advertise on Social Media for Popular Media Platforms
Social media for business has seen an unprecedented rise in the past decade or so. And today, there are at least four different age demographics that use and enjoy social media in various forms, from Facebook and Snapchat to TikTok.
With such a varied consumer base, its understandable that businesses too would recognize its potential, and incorporate social media into their marketing strategy. Today, businesses find it easy to target markets consisting of people from Gen X, all the way down to Gen Z. And now, even Gen Alpha. But why is it that some of these businesses have seen success on social media, while others failed? The answer – they found the perfect social media posting times for their target market.
Social media marketing (SMM) has become an integral part of digital marketing today. It allows companies to get quick engagement from the market, provided they are targeting the audience. But, to do so, they need to follow some basic social media do’s and don’ts to optimize the engagement results on their channels.
So how can businesses find the best time to post on social media, where they can be sure that they will be able to get maximum engagement from their users? Dive in and discover the social media posting times used by professional branding services, and learn to leverage it for your brand.
Why Do You Need to Know the Ideal Social Media Post Times for Each Platform?
Just like traditional marketing has a time and place for your advertising, so does social media. Now, although the majority of consumers today have access to social media nearly constantly, they cannot be ready to convert 24/7. And with many business owners now understanding the importance of social media for business, its important to know how to use it properly.
Imagine a small restaurant that deals specifically in lunch specialties, yet runs its through late afternoon/early evening till late night. With most people already done with lunch by the time his ads first start to come through, he loses out on a massive opportunity to convert customers. However, if his social media post times are around mid-morning to early afternoon, that would have a higher chance of bringing in new consumers and converting them near instantly.
That shows us the importance of finding the best time to post on social media in order to maximize our marketing strategy’s ROI. And that is why most professional social media marketers use posting calendars and schedules when managing business campaigns.
Now that doesn’t mean that you cannot or should not post anything outside of those ideal times. In fact, the best chance of success lies in following a posting schedule, while monitoring social media constantly for potential, limited-time engagement opportunities. That is because a social media posting plan doesn’t complicate anything. It lets you focus on each platform separately, so that you can analyze their results and future posting tactics perfectly.
International or Local Time Standards – Finding the Best Social Media Post Times
A lot of people often ask whether there is any ideal global time defined for social media posting or not. It is an often-asked question that has many marketers scratching their heads. However, most do not get a satisfactory response, which means that the confusion turns into failure.
Well, to put it simply, considering the differences in time zones, there isn’t and can’t be a global ideal time for posting on social media. If you are a global brand, then you should choose the ideal social media post times of your primary market. And if you have social media accounts dedicated to different regions, the best solution is to have those regional accounts post at their region’s ideal timings.
Besides time zones, there are also specific user and cultural habits that can affect the ideal social media posting times across different geographical regions. For example, just because your US consumers offer the best engagement early morning on a Wednesday, does not mean that the same would be true for, let’s say Australia.
So, that is how you can effectively promote products on social media even if your business serves different time zones.
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Best Social Media Post Times for Popular Social Media Platforms in 2024
So far, we have seen that the best social media post times for your business can vary based on your target audience, industry, and purpose. Moreover, it can also change due to the social media platform that you use. And that’s where we come to the tricky part.
If each platform has its own different best time to advertise on social media, then how can you know and manage it all? Not only would you need to find the best times for social media posts, you would also have to tweak those ads to cater to the difference of platform and consumer expectations.
Well, while we can’t help you with the latter, we certainly can ensure your success with the former.
Here, we will discuss the best posting times for some of the most popular social media platforms, so that you can create your omnichannel marketing strategy accordingly. These platforms include:
- X (Formerly Twitter)
- TikTok
What is the Best Time to Advertise on Social Media Giant Facebook?
- Best days to post on Facebook (Best to Worst): Friday, Wednesday, Monday, Tuesday, Thursday, Sunday, Saturday
- Best time to post on Facebook (From Best to Worst): 9 AM, 7 AM, 10 AM, 8 AM, and 11 AM
Being a marketer, you can get a lot of social media engagement through Facebook. It will not only help you to reach the audience quickly, but also convert them properly towards your products. All of this could only happen when you will keep in mind a few basic techniques.
Ideally, the best time to post on Facebook is notably around 9 A.M. This is a standard time that doesn’t change with the variance in demographics. It means that whether you are living in the US or Australia, the time to post on social media will remain the same according to the local time i.e. onwards 9 A.M.
Best Time to Post on Facebook on Monday
For Facebook, the best social media posting times for Monday are:
- 9 AM
- 11 AM
- 4 PM
- 7 AM
- 8 AM
The worst time to post on Facebook on Monday are:
- 4 AM
- 12 AM
- 5 AM
- 3 AM
- 2 AM
Monday, the start of the week sees the early morning hours between 7 and 11 AM to be the best times, with another spike around 4 PM. However, the late night hours between dawn and midnight are the worst hours to post on social media.
Best Time to Post on Facebook on Tuesday
For Facebook, the best social media posting times for Tuesday are:
- 9 AM
- 7 AM
- 10 PM
- 11 AM
- 4 PM
The worst time to post on Facebook on Tuesday are:
- 5 AM
- 2 AM
- 3 AM
- 12 AM
- 4 AM
Tuesdays see somewhat similar social media post times as Mondays, and has similar best and worst posting hours.
Best Time to Post on Facebook on Wednesday
For Facebook, the best social media posting times for Wednesday are:
- 9 AM
- 7 AM
- 10 PM
- 8 AM
- 7 PM
The worst time to post on Facebook on Wednesday are:
- 12 AM
- 2 AM
- 5 AM
- 3 AM
- 4 AM
From 7 to 10 AM on Wednesday are some of the best timings to post on Facebook, with another spike around 7 PM as people commute back home from work. Nighttime hours, especially post-midnight, remain some of the worse times for social media posting.
Best Time to Post on Facebook on Thursday
For Facebook, the best social media posting times for Thursday are:
- 9 AM
- 4 PM
- 11 AM
- 10 AM
- 7 AM
The worst times to post on Facebook on Thursday are:
- 2 AM
- 12 AM
- 3 AM
- 5 AM
- 4 AM
The early morning hours until just before noon are the best social media post times on Thursday, with midafternoon seeing another spike. Late night hours continue to be the worst hours to post on Facebook.
Best Time to Post on Facebook on Friday
For Facebook, the best social media posting times for Friday are:
- 9 AM
- 7 AM
- 4 PM
- 10 AM
- 8 AM
The worst time to post on Facebook on Friday are:
- 2 AM
- 11 PM
- 4 AM
- 3 AM
- 5 AM
Late night hours are often some of the least engaging times on social media, especially Facebook, as can be seen here. Consistently, the late night hours post-midnight see the least interest, while early mornings, and late afternoons are considerably more engaging.
Best Time to Post on Facebook on Saturday
For Facebook, the best social media posting times for Saturday are:
- 9 AM
- 10 AM
- 1 PM
- 8 AM
- 1 AM
The worst time to post on Facebook on Saturday are:
- 2 AM
- 12 AM
- 5 AM
- 3 AM
- 4 AM
Friday night is when people start to let loose for the weekend, which is why midnight to dawn are some of the worst social media post times on a Saturday.
Best Time to Post on Facebook on Sunday
For Facebook, the best social media posting times for Sunday are:
- 8 AM
- 9 AM
- 1 PM
- 12 PM
- 11 AM
The worst time to post on Facebook on Sunday are:
- 5 AM
- 2 AM
- 12 AM
- 3 AM
- 4 AM
As can be seen here, midnight to dawn are the worst times to post on social media on a Sunday, as people will be either out enjoying their weekend, or out spending the night doing something they love.
What is Best Time to Post on Instagram?
- Best days to post on Instagram (Best three): Wednesday, Friday, and Tuesday
- Best time to post on Instagram (Best Three): 9 AM, 8 AM, and 10 AM
Instagram has come a long way in the last couple of years. Since the introduction of Reels feature, the platform has become even more popular, allowing the Meta group to compete with TikTok in the short-form video content industry. This has enhanced the quality of the platform that has increased its popularity in the market.
Today, Instagram has become one of the top social media apps for smartphones. From random individuals to celebrities, everyone likes to use Instagram because of its great features. These features have made Instagram more interesting and engaging for the end users. That is the reason why it is now recognized as a great platform for branding and marketing. Companies are now using it to enhance their presence on social apps, rightly to get more attention.
Best Time to Post on Instagram Reels for Likes
With many businesses still talking about choosing between Instagram Reels and TikTok for their short-form video content, you might be wondering how to achieve maximum engagement on your reels. Well, to put it simply, Reels find engagement around the same time slots that your regular Instagram posts would. However, it could be possible that depending on your consumer demographic, some slots may provide higher levels of engagement than others may.
That is where your research comes in. In the early days, you would need to post Reels in all ideal time slots. After that, you would need to check Insights tab in the Instagram app, which will show you the days and times that your consumers were most active. A little while later, armed with this data, you will be able to predict the exact time slots and days your Reels would be likely to get maximum traction.
What is the Best Social Media Timing to Post on X?
- Best days to post on X (Top three): Wednesday, Friday, Thursday
- Best time to post on X (Top three): 10 AM, 8:38 AM, and 9:26 AM
X, formerly known as Twitter, is one of the popular social media platforms that had been waning in popularity the past few years, until it was acquired billionaire tech visionary Elon Musk. Just like TikTok changed the social media game by popularizing short-form video content, Twitter too changed the way people communicated by introducing short messaging format called “tweets”.
Over the years, the platform has been the hub of many different celebrities and personalities, most notably due to its long-help respect for freedom of speech. With a search and discovery feature that is quite different to what Facebook offers, X is used by many businesses to interact and engage with their consumers. Not only that, but also many top companies like Google, Microsoft and others also use X to announce their latest happenings.
Best Time to Post on X for Maximum Engagement
As X is all about engagement, businesses look towards periods of high user activity rather than momentary speaks. So, when looking for the best social media post times for X, here are some of the top hour-long time slots to get the maximum engagement, in order of ROI.
- 9 AM
- 9 PM
- 10 AM
- 7 PM
- 8 PM
- 6 PM
- 11 AM
- 8 AM
- 10 PM
- 5 PM
What is the Best Time to Post on Social Media for Professionals – LinkedIn?
- Best days to post on LinkedIn: Tuesday, Thursday, and Wednesday
- Best time to post on LinkedIn: 12 PM, 10 AM, and 1 AM
LinkedIn is a social platform where you can engage and connect with top professionals. It is primarily used by businesses and individuals to showcase a professional identity in the market. This allows them to multiply their connections in the industry and get more potential views towards their business.
Unlike other platforms, it is not used by every random individual. Generally, people use LinkedIn to share articles and other informational stuff. This makes the timing of postings very important, as it decides the number of engagement you will be getting through the post. It is one of the best social media practices that you’ll need to follow for all LinkedIn postings, regardless of their content and industry.
Best Time to Post on LinkedIn for Strong User Engagement and Likes
As we said earlier, engagement is all about sustained periods of high activity. And the best social media post times are those that are followed by such consumer activity periods. So, the top five hour-long periods of activity on LinkedIn to help you get the maximum engagement include:
- 3 PM
- 10 AM
- 2 PM
- 11 AM
- 12 PM
What is the Best Time to Post on TikTok?
- Best days to post on TikTok: Wednesday, Monday, and Saturday
- Best time to post on TikTok: 2 PM, 4 PM, and 8 PM
TikTok has quickly become one of the top video streaming platforms in the world. Though it is only a mobile specific platform, it has one of the highest levels of users of all social media platforms. In the last couple of years, TikTok has become a powerful application for influencers and marketers. It gives them a unique edge to create and post engaging videos, precisely intended to target desired audience.
Although the best time to post on TikTok is often said to be dictated by consumer engagement for your demographic, industry, and more, some social media post times offer great ROI. And while all of these ideal times may not work as great for businesses across the board, that is where a little research can help you identify the best time to advertise on social media for your brand.
Best Social Media Post Times – Finding the Best Time to Post on Social Media
So far, we have seen the best social media post times for a variety of platforms. However, as far as strategy is concerned, you do need to find the ideal time slot for each day in the week when you can post on the maximum platforms to gain engagement.
So, let’s take a look at some of the best time to advertise on social media for some of the most popular day of the week.
Best Time to Post on Social Media on Friday, Wednesday, and Monday
As Friday, Wednesday, and Monday are three of the best days to post on social media in general, the best times to share your reels and posts on the platforms of your choice lie around the following times.
- 7 PM
- 3:15 PM
- 8:41 AM
Frequently Asked Questions
| 1. What is the best timing to post on social media? The timing for social media postings varies due to different reasons. It requires you to consider various factors while posting on any platform. The timing for social media posting not only depends on days, but also the type of audience you are trying to target. |
| 2. What is the best time to post on Facebook? Facebook is a popular social media platform that requires you to be active all the time. However, there are some days that need the most attention from the marketers. Keeping an eye on trends, you need to post on Facebook during the weekdays, specifically after 1 PM. |
| 3. What is the best time to post on LinkedIn? LinkedIn is a professional platform that should be only used for specific purposes. It is not a social media site that requires regular posting. Instead, you need to pick specific days and time to market your postings, such as Tuesday and Wednesday, especially in the morning. |
| 4. What is the best time to post on Instagram for likes? Many marketers want to know about the best time to post on Instagram for likes. Ideally, it should be after 2 PM, as most people use Instagram in the second half of the day. Meanwhile, you can also post in the evening after 7 PM depending on your target audience. |
| 5. What is the best time to post on Twitter? Twitter can be used to post engaging content about your company. The best time to post on Twitter starts from early 9 A.M right until 3 P.M. In the evening, you can post on it after 6 P.M, as most people use Twitter after getting off from work. |
Final Words
Social media has become a powerful tool to engage customers and increase your followership in the market. To make its impact at the fullest, you need to devise a strategy that can work according to the trends, market requirements, and most importantly, best social media post times. The latter is the most critical element of all, as it makes sure to give your content maximum reach, if posted at the right time.
In this article, we have discussed the importance of timing for social media postings. We have also listed down some important days and timing slots that are termed valuable for social media postings. You can get a good reach on social media by following that schedule, as well as the social media best practices. It comes very handy in marketing, allowing you to make the postings viral easily.
Meanwhile, if you are looking to get social media marketing services from a reputed agency, contact us today. We will give your brand a perfect boost on social media, precisely by utilizing latest marketing practices.
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