Social media has taken an unprecedented rise in the last few years. It has become a common thing in our society, as people from all age groups love to use it every day. This increasing trend has also prompted the commercial sector to play their marketing cards on the platform. By finding the best time to post on social media, they are now using it as a tool to promote their services and all the relevant company products.
Social media marketing (SMM) has indeed become an integral part of digital marketing. It allows companies to get quick engagement from the market, provided they are targeting the audience. But, to do so, they need to learn some specific social media do’s and don’ts to optimize the engagement results from the web.
The posting schedule and timing on social media is termed highly important in this regard. It is something that maximizes your chances of interaction and getting more leads from the platform. Unfortunately, most of the social media marketers do not know about its importance. They have no idea how finding the best time to post on social media can give them tremendous results, precisely in terms of getting more attraction.
In this blog, we will let you know about the best time to post on social media according to every platform. It will give you a brief idea about the significance of posting on social media at the right time.
Let’s first understand why you need to build a schedule and posting plan to stay organized in the work.
Social media marketing is something that needs a complete schedule right from the beginning. Without having it, you cannot follow a definitive plan that can produce great results. The management of time is therefore termed highly important in this regard. It makes sure to keep your posting schedule intact, rightly according to the planned details.
Many times, social media administrators post randomly on the channels. This does not bring any type of engagement or attraction towards their services. Instead, it wastes their efforts and makes their social media posting almost no relevant to the people.
To avoid getting this ignorance, try to know about the best time to post on social media. It is best advised to follow a plan and post on social media at a particular time. This not only helps to organize your social media activities, but also extracts better results through it.
A timely social media posting plan doesn’t complicate anything. It lets you focus on each platform separately, so that you can analyze their results and future posting tactics perfectly.
A lot of people often ask whether there is any global time defined for social media posting or not. It is a question that creates confusion in the minds of many. People try to inquire about the best time to post on social media, which is why this question often pops up in their mind.
Well, first of all, it should be cleared that there isn’t any fixed global time defined for social media posting. It basically varies according to your demographics as well as target audience. These factors play a vital role in finalizing your postings, provided you have read them properly.
Meanwhile, some people also think that they can randomly post on social media at any time. This type of misconception often leads them to the wrong posting schedule. They select incorrect time and date to promote products on social media, which eventually wastes all of their efforts.
Given that social media stays active 24/7, it doesn’t mean that you can post on it anytime. You have to pick the best time to post on social media to make your content viral. It will be determined according to your area and type of audience you are intending to target.
Let us understand different timing intervals that are suited best for social media posting. This will describe the posting timings for different social media sites including Facebook, Twitter, LinkedIn and more others.
Let’s explore the best time to post on social media in detail below.
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Many people often ask about what is the best time to post on social media. It is indeed an important question that should be answered considering the dynamics of every social media platform.
If you are also looking to know what is the best time to post on social media, take a look at the timing schedule given below. It has illustrated a perfect list according to each platform, so that you can plan your posts better.
Facebook is a platform that is used by millions around the world. It is ideally considered as the giant of social media platforms in the world. Nowadays, it has become important for every individual to create their profile on Facebook. It allows them to stay connected with the circle and get the latest updates about everything social.
Being a marketer, you can get a lot of engagement through Facebook. It will not only help you to reach the audience quickly, but also convert them properly towards your products. All of this could only happen when you will keep in mind a few basic techniques.
The timing and content of your posting matters a lot in this regard. It is something that builds relation with your audience, if posted with the right strategy. Not only that, but it can also maximize your reach in the market and extract better conversion results through it.
Ideally, the best time to post on Facebook is notably around 9 A.M. This is a standard time that doesn’t change with the variance in demographics. It means that whether you are living in the US or Australia, the time to post on social media will remain the same according to the local time i.e. onwards 9 A.M.
The reason is that most of the people start their work day after 9 A.M. You can utilize this timeframe to get a fresh visibility in their feeds, right until 1 P.M. The time to post on Facebook in the evening starts from 5 P.M. It is considered ideal because many people are closing off their work after 5, meaning that they will use Facebook more likely after that.
Instagram has come a long way in the last couple of years. Since its merger with Facebook, the platform has introduced many new features and updates. This has enhanced the quality of the platform that has increased its popularity in the market.
Today, Instagram has become one of the top social media apps for smartphones. From random individuals to celebrities, everyone likes to use Instagram because of its great features. Some of the top updates that have rolled out recently include Reels, enhanced stories and more others.
These features have made Instagram more interesting and engaging for the end users. That is the reason why it is now recognized as a great platform for branding and marketing. Companies are now using it to enhance their presence on social apps, rightly to get more attention.
This increasing usage of Instagram again leads us to the same question i.e. what is the best time to post on Instagram.
Well, there is no fixed time to post on Instagram, but you do have to consider some specific intervals. For instance, if you will post on Instagram after 11 A.M, then it will get more views. That is because people generally use Instagram after 11 when they get a bit free from the morning work.
On the other hand, if you will choose any early time to post on Instagram, then it will not produce the same results. Hence, it is best advised to go for the second half rather than choosing first for the posting. Similarly, in the evening, try to post on Instagram after 6 P.M, as it will provide your ads a good chance to grab more eyeballs.
Twitter is increasingly becoming a popular platform to get social engagement in the market. Many celebrities and known personalities regularly use Twitter to stay in touch with their fans and targeted audience. Not only that, but many top companies like Google, Microsoft and others also use Twitter to announce their latest happenings.
Considering features, it is quite different from the other social media platforms. The primary mode of engagement on Twitter is by using tweets. They are smartly structured using particular hashtags to enhance the market reach.
Talking about posting schedules on Twitter, you need to be very mindful while picking the time. This should be selected according to your target market and goals. A lot of times, people do not consider this factor when posting on Twitter. This only results in the lack of reach and wasted time as well.
The best time to post on Twitter is termed to be early 9 A.M. Many marketers prefer this time because it refers to the start of the day. Being a professional social media platform, Twitter is used by thousands to check daily feeds in the morning. So, it is best recommended to post on Twitter in the first half, as it provides more chances of engagement.
When it comes to posting in the evening, you can choose anytime. However, it is still recommended to post around 6 P.M, as people tend to use Twitter more at this time. You can also make little adjustments in this time like posting in the late hours, only if you have got any important announcement. Otherwise, try to schedule your posting early before 9 P.M.
LinkedIn is a social platform where you can engage and connect with top professionals. It is primarily used by businesses and individuals to showcase a professional identity in the market. This allows them to multiply their connections in the industry and get more potential views towards their business.
Unlike other platforms, it is not used by every random individual. Generally, people use LinkedIn to share articles and other informational stuff. This makes the timing of postings very important, as it decides the number of engagement you will be getting through the post.
If you are a digital marketer, then you must need to know the importance of proper scheduling on LinkedIn. It will not only help your post to gain more views, but will also allow it to get shared among multiple people. The content of the LinkedIn posts also matters a lot in this regard. It should be chosen according to your target market and what message you are trying to portray them.
Being a professional platform, you can post informational stuff on LinkedIn during the weekdays. That is because people use this platform during the working hours. They do not use it during the weekends, which literally makes sense as well.
So, to get more engagement and views, try to schedule your LinkedIn postings between the week. Moreover, try to post them after 9 A.M, as most people check their LinkedIn profiles in the morning. If you will post anything after 12 P.M, then it will not get much engagement. It is one of the best social media practices that you’ll need to follow for all LinkedIn postings, regardless of their content and industry.
TikTok is quickly becoming a top video streaming platform in the world. Though it is only a mobile specific platform, but still has a lot of registered users from different countries. In the last couple of years, TikTok has become a powerful application for influencers and marketers. It gives them a unique edge to create and post engaging videos, precisely intended to target desired audience.
Considering the marketing strategy for TikTok, there aren’t any specific rules or posting timings. You can post anytime on TikTok depending upon the engagement of the audience. All you have to do is to just follow the trends that are getting popular in the market. You have to create videos and share them according to those trends. If you are a regular TikTok user, then you can easily find out those trends and make videos accordingly.
Besides posting during the weekdays, you can also get tons of traffic by doubling up the postings on weekends. That is because people generally use TikTok more during their off-time, and weekends are certainly the best option for that. Just make sure to use the correct hashtags relevant to the weekends with those videos. It will increase their reach and will offer your videos more views on TikTok.