What’s the Best Time to Post on TikTok – A Detailed Breakdown

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Discover When and How Often to Post on TikTok to Boost Your Social Engagement

Short-form video content is reigning supreme in the social media marketing world nowadays, with every platform supporting some form of it, from Instagram to even YouTube. However, TikTok has both been a driving force as well as a game changer when it comes to short-form video content. And with nearly 150 million active monthly users in the US alone, marketers are scrambling to add it into their strategies.

The problem however, is that many businesses are unable to carve a slice from this large consumer base. And the biggest reason for that is not knowing what’s the best time to post on TikTok for their niche. And with their posts failing to reach and connect with their target audience, these businesses are not able to utilize the platform to its highest potential.

So what are these businesses to do, short of hiring a professional marketing and branding services for. Well, don’t worry. We are going to take a look at how often to post on TikTok throughout the week to boost your brand’s social engagement.

Let’s begin.

What is the Best Time to Post on TikTok for the US Market?

Let’s start with the primary location for TikTok marketing’s highest prevalence. The United States is home to the largest TikTok user base in the world, with nearly 150 million users as of January 2024. Therefore, with such a large potential market, businesses need to know what times are best for posting on TikTok to grab their attention.

Now, there are a number of conflicting stats about this on the web, which can be a source of confusion for the uninitiated. However, one thing that all these sources agree on is that THE best time to post on TikTok is 10 AM to 11 AM EST (Eastern Standard Time) around the middle of the week.

That doesn’t meant that it is the only time of the day that you can post in the entire week. In fact, for most platforms, there is more than one best time to post on social media. Here’s how often you can post on TikTok in a week to boost your business’s social engagement.

• MONDAY at 6 AM, 10 AM, and 11 PM
• TUESDAY at 2 AM, 4 AM, and 9 AM
• WEDNESDAY at 7 AM, 8 AM, and 11 PM
• THURSDAY at 9 AM, 12 PM, and 7 PM
• FRIDAY at 5 AM, 1 PM, and 3 PM
• SATURDAY at 11 AM, 7 PM, and 8 PM
• SUNDAY at 7 AM, 8 AM, and 4 PM

How Often to Post on TikTok throughout the Week to Boost Engagement?

So far we have seen that there multiple options when it comes to the best time to post on TikTok. So, you now have a comprehensive list of potential times where your TikTok post is more likely to get good engagement and traction.

However, as a marketer that knows the importance of social media for business, do you wonder what it is about these times that makes them so effective? What is it about each day of the week that different time slots are required for TikTok postings in order to leverage their maximum potential?

If you answered yes, then congrats. You are well on your way towards becoming a stronger, more effective digital marketer. Let’s take a look at how often you can post on TikTok in a day, and see what makes each time slot so effective.

Best Time to Post on TikTok on Monday

On Mondays, the first time slot you can target is 6 AM. That is when people get up for work or school and browse through social media while having breakfast. Next ideal time slot is around 10 AM, when the time for their first break nears. Finally, the 10 PM time represents consumers going through TikTok before calling it a night and going to bed.

Best Time to Post on TikTok on Tuesday

Tuesdays are considered one of the best days to post on TikTok, with all three of its ideal time slots occurring before noon. The first ideal time slot is around 2 AM, which shows people continuing their TikTok binge from Monday night well into the early hours of Tuesday.

Then we see another spike in engagement around 4 AM, which represents both the early risers and the night shift workers getting ready to clock out. Finally, the 9 AM slot represents people getting in a little social media before work.

Best Time to Post on TikTok on Wednesday

Now after a grueling Tuesday hard at work with little to no sleep, we come to Wednesday. Again, the early slots between 7 AM and 8 AM represent people refreshing their minds before another day of hard work.

The last slot however, is at 11 PM, which shows people enjoying a little social media including TikTok before going to sleep.

Best Time to Post on TikTok on Thursday

Like Tuesdays, Thursdays too are one of the top choices for the best time to post on TikTok. Unlike the previous two days, Wednesday starts off a little slower. The first spike in engagement occurs between 9 AM and 10 AM, which continues towards the pre-lunch time.

Then, we have the next spike at around 7 PM, which shows people browsing TikTok again while getting home. The smaller gap between the time slots is the result of people gearing up for the weekend, excited about the two days of rest and relaxation with just one day between them.

Best Time to Post on TikTok on Friday

Now that we come to Friday, it has the least amount of traction between early morning and the afternoon. So either post your content before 6 AM, or start posting on TikTok after 1 PM. However, you will find that there is not as much traction later in the day, especially after 7 PM, as people hit the ground running to start their weekend.

Best Time to Post on TikTok on Saturday

As it is a weekend, people tend to wake up later, and thus start browsing social media later in the day too. So, rather than posting at dawn, start posting after 9 AM, and then again around 5-6 PM as people get home from running their chores and are now settling in to relax for the night.

Best Time to Post on TikTok on Sunday

Sundays are quite like Saturdays; however, as people have a day to sleep in and relax, most consumers start a little earlier. Try posting around 8 AM for some early morning traffic boost; then again later in the afternoon around 3 PM as people get in some last minute rest and relaxation before preparing for the start of another workweek.

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Best Time to Post on TikTok by Country – A Weekly Overview

So, now that we have seen the top options for best time to post on TikTok in the US, how about other countries? Many content creators create TikTok content as part of their video marketing strategy that caters to viewers from a number of different countries.

Therefore, if you are a TikTok creator who creates content for the US and Canada both, what would be the best time for the latter market? Let’s find out the best times to post content on TikTok across different countries, backed by research.

How Often to Post on TikTok in Australia

When it comes to the Land Down Under, the ideal time to post on TikTok is quite similar to the American time trends. With a few slight changes, here’s how often you can post on TikTok for the best impact.

• MONDAY at 6 AM, 10 AM, and 10 PM
• TUESDAY at 2 AM, 4 AM, and 9 AM
• WEDNESDAY at 7 AM, 9 AM, and 11 PM
• THURSDAY at 9 AM, 12 PM, and 7 PM
• FRIDAY at 5 AM, 1 PM, and 3 PM
• SATURDAY at 11 AM, 7 PM, and 8 PM
• SUNDAY at 7 AM, 9 AM, and 4 PM

Best Time to Post on TikTok in Germany (in CET)

Germany has one of Europe’s largest numbers of TikTok users, and as such, there are many brands looking for the best time to post on TikTok. Well, here are the ideal times, in CET, for posting on TikTok in Germany.

• MONDAY at 6 AM, 10 AM, and 10 PM
• TUESDAY at 2 AM, 4 AM, and 9 AM
• WEDNESDAY at 7 AM, 8 AM, and 11 PM
• THURSDAY at 9 AM, 12 PM, and 7 PM
• FRIDAY at 5 AM, 1 PM, and 3 PM
• SATURDAY at 11 AM, 7 PM, and 8 PM
• SUNDAY at 7 AM, 8 AM, and 4 PM

How Often to Post on TikTok in Philippines (in PHT)

When it comes the Philippines, the ideal time slots are quite different from the ones in the US, Australia, and even Germany. The Philippines best time to post on TikTok include:

• MONDAY at 7:30 AM, 3:30 PM, and 7:30 PM
• TUESDAY at 11:30 AM, 1:30 PM, and 6:30 PM
• WEDNESDAY at 8:30 AM, 4:30 PM, and 5:30 PM
• THURSDAY at 4:30 AM, 6:30 PM, and 9:30 PM
• FRIDAY at 12:30 AM, 2:30 PM, and 10:30 PM
• SATURDAY at 4:30 AM, 5:30 AM, and 8:30 PM
• SUNDAY at 1:30 AM, 4:30 PM, and 5:30 PM

Best Time to Post on TikTok by Industry – Know When Your Target Audience are Active

So far, we have looked at how geographical location can affect the best time to post on TikTok, just like the day of the week can affect how often to post on TikTok in a week for maximum traction. Now, we will talk about another aspect that affects the success of your TikTok post, besides the basic social media best practices.

That aspect – your business industry. Due to the different natures of various industries, the most effective time slots for each business may vary wildly. For example, if you run a restaurant business as well as a laundromat, and you run a TikTok account for both, you will have to post content on each page at times often quite different from each other.

So, let’s see what is the best time to post on TikTok for some of the most popular business industries today.

• RESTAURANTS find the best response between Monday and Thursday, in the latter half of the afternoon between the hours of 2 to 5 PM.
• NON-PROFITS and charitable organizations get the best response in the first half of each weekday, between the hours of 10 AM to 2 PM.
• EDUCATIONAL INSTITUTES, especially schools, find that the hours of 11 AM to 3 PM from Tuesdays through Thursdays is the best time to post on TikTok.
• LAWYERS get the most engagement between the hours of 3 to 9 PM, from Tuesdays to Thursdays.
• REAL ESTATE businesses find the best response during mid-week, from Tuesdays to Thursdays, around 10 AM in the morning.
• DENTISTS usually get better engagement in the latter half of the week, unlike doctors who get better traction between Monday-Friday. The best times are between 9-10 AM, and 4-5 PM on Thursdays through Saturdays.
• DOCTORS, especially specialists with private practices find that the lunch hour, between 12 to 1 PM, is the best time for posting on TikTok during the workweek.
• INSURANCE businesses find good engagement during the workweek, around midday, between the hours of 9 AM to 12 noon.
• FASHION AND APPAREL businesses often get better traction during the weekend, between 10 PM on Saturday to early mornings around 7 AM on Sundays.
• PHOTOGRAPHERS find that the best time to post on TikTok is around 2-3 PM, with the post-lunch hours being the most productive.

Why is It Important to Find the Best Time to Post on TikTok for Your Business?

As we come towards the end of the article, you might be wondering why it is important to find the best time to post on TikTok. TikTok recommends that you post at least three ideal times a day, in order to get the maximum traction required. Well, many businesses in fact, do not research this aspect, and just post their content at a time that suits them.

Now, what happens is that if and when a potential consumers does scroll through later, and sees your content, they might not be as ready to convert as they would have been at the perfect time. For example, let’s say that you are looking for someplace special to have dinner at tonight. And in the latter half of the workday, as you are scrolling through TikTok, you spot a couple of restaurant TikToks that pique your interest, and you decide to go to one of those restaurants that night.

After dinner, as you’re at home getting ready for bed, and scrolling through TikTok again, you see another TikTok, this time from another restaurant near the one you just had dinner at. This TikTok content shows a far better restaurant, with better prices and range of cuisine. However, as you’re already done with dinner, and have no plans to go out in the near future, that TikTok will be enjoyed and later forgotten.

To sum it all up, had that latter restaurant’s TikTok been posted on time, you would’ve likely chosen it over the one you ended up going to. That is why its important to know the best time to post on TikTok for your business.

Know How Often to Post on TikTok for Your Target Audience Specifically

With the shorter attention spans of consumers today, posting on TikTok once a week isn’t going to cut it for the majority of businesses. In fact, the entire purpose of short form content was to make content creation less formal and more frequent, thus ensuring that the consumers remember you well. And that is what made using TikTok one of the best small business marketing ideas.

So, its important that you understand how often to post on TikTok for your business to increase engagement and conversion. But how can you know that.

Well, consider the wide array of ideal times to post on TikTok we have mentioned above. These timings have been averaged across a wide array of time data received during the study. Therefore, they are to be taken as guidelines, instead of being written in stone.

As a business owner/marketer, its your job to tweak and test your campaigns to find that sweet spot for your business, based on your local consumers and their likes/dislikes and habits. In the beginning, your campaigns may not have the desired results, but with proper data analysis of those results, you will be able to find a time that works for you and your brand. That way you will be able to find the best time to post on TikTok specifically for your business.

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Conclusion

To sum it up, finding the best time to post on TikTok may not seem as straightforward as it sounds, but is an important aspect if you want to use TikTok as a marketing platform. And with the TikTok logo today synonymous with short-form content, and the platform being one of the most popular social media apps today, you do need to incorporate it into your marketing strategy.

Now, if you follow the guidelines above, you will be able to find the most productive times to get the maximum traction on your posts, thus helping you map how often to post on TikTok for better reach.

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