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Discover Why the Right Brand Elements Are Crucial For a Strong Business Identity
Every business today knows the importance of business branding, whether its for an old, established business or the ones who are new in the market. Branding as a process helps you to get known in the industry, by reaching your consumer base en masse. That is why it is important for every business to pay attention towards branding. They should know about the specifics of branding elements that can help them build a strong market presence.
Unfortunately, not all businesses consider this. They do not realize that their businesses need effective branding to establish a memorable identity and create a buzz in the industry. As a result, most of them fail to get proper recognition despite having quality offerings. Because no matter how good your product or services, how will the customer know to approach you if no one knows who you are and what you offer.
Now, to learn the basics of branding, you need to understand the core brand elements first, which are the base building blocks of a brand identity. Without having them in the right place, you can’t expect your brand to get a strong footprint in the market.
If you are looking to understand how a professional branding agency approached the process of modern branding, this article would be of real help to you. It will allow you to understand the importance of various elements of branding, so that you can develop and incorporate them accordingly.
Let’s first explore why every marketer should know about the core brand identity elements.
Why Must A Marketing and Brand Specialist Know About Core Branding Elements?
Being a competitive marketer, you always need to keep yourself updated with the latest branding trends. But, while it’s a good thing to keep up with the new research, that doesn’t mean you ignore or forget the basic branding elements. And the biggest reason for that is that these brand elements are designed to be the foundations of your brand identity design. That means that unless there is a massive upheaval in how consumers know and interact with your brands, they will remain the core elements for each business brand.
The important brand identity elements such as logos, colors, etc. always remain a vital part of your brand. They are seen as an identification of your company in the market, allowing every customer to know about the services.
That is why branding specialists need to pay strong attention towards all the brand identity elements. Whether they are in a development stage or going to be revamped, the input of brand experts is always required to bring perfection in them.
Using the right elements of branding, marketers can build a strong reputation for any business in the industry. They can use it to enhance brand awareness and get more attention from customers in the market.
8 Core Elements of Branding to Focus on For Your Business’s Success
The success of any company depends on the relevancy and cohesion of its brand identity elements. That is where the importance of brand archetypes arises. It is crucial for every marketer to know about them, specifically when they are new in the industry.
Here are the 8 important branding elements that you must need to know in order to solidify the branding strategy.
The Brand Name – The Foundation Stone of Your Business Brand
The most important factor among your brand elements that helps to build your recognition in the market is your brand name. It is the first thing that comes into the notice once people come across your brand. Most of them start to build perception about the company after looking at its name. It is something that can make an impact, provided it is crafted with a strong sense.
Over the years, we have seen how businesses have generated revenue only because of their names. Nowadays, people prefer to buy products that are associated with any top brand name. This shows the importance of a strong name and how it can influence people’s decision.
For instance, any cosmetic product having the brand name of L’Oréal Paris will get more attention in the market as compared to something like, Mimi’s. That is because it is a trusted name in the cosmetics industry and people believe in its quality. This example shows how a solid brand name can help to attract customers even if the products are new in the market.
The Logo Design – The Keystone of Your Brand Strategy
Next thing that comes into the notice after looking at the brand name is the logo. It is termed as the official identity of your company that helps to engage customers. That is the reason why it is recommended to design them carefully, so that they can represent your best image.
The designing and development of different types of logos needs thorough brainstorming. Not only that, but it also requires skilled expertise to create any design. If a non-technical person would try to create a logo, then it would just result in a complete blunder.
As a marketer, you will never want to impact your company branding negatively due to having a bad logo. It is one of those branding elements can elevate your representation in the market, if designed with proper aesthetics, or destroy it if not.
Therefore, it is best recommended to find a logo designer near you who can take up this job professionally. These individuals can help you to craft a creative logo that can build a strong presence of your company in the circuit.
The Slogan/Catch Phrase – The Catchy Element That Trains the Brain To Remember and Recall
Next among the important elements of branding that counts towards your success is the usage of catchy slogans. These taglines help to demonstrate what your company is all about, and differentiate from the competition. Many times, businesses use these taglines in most of their marketing campaigns to attract people’s attention. It works precisely well when it is written with strong words, aimed towards building a strong brand repute.
You can see the importance of slogans by looking at different web campaigns going around. Every online business prefers to write a catchy line that hooks people’s attention right towards their services. It shows the goals of any company and why their products are different from others.
And if you are a little inexperienced in creating a slogan for your brand, many online AI-based tools are available today to help you get started on that journey.
Your Brand Colors – The Color Palette That Offers a State of Brand Unity Across Channels
Your brand colors are also very important as brand elements because they allow you to focus on definite color palette while creating any company associated product. You always have the idea how to design any product and market it in the industry using specific color combinations.
If seen synchronously, then colors should be decided first before creating any logo. Sometimes, people do not pay attention towards the color meanings and design logos without having any understanding. This creates a bit of confusion and doesn’t build any clarity in branding style.
So, the best way to eradicate this misconception is to decide colors at first. This will help you to design any branding material easily, without worrying about the match up of colors.
Geometric and Abstract Shapes in Design
Shapes are also an important part of your design, especially when creating your brand visuals. It helps you to know what type of imagery will look best on the logos, banners, etc. As a designer, you must need to know that shapes are highly considered while designing a brand logo. That is because it is advised to create logos that can show relevancy with the brand.
For instance, a drinkware company will always create its logo in the shape of a bottle. The reason is that this figure looks highly relatable and can be used anywhere in company branding. Similarly, a sports company would always go for a shape of ball or something similar to it. It brings relevance with the sports and describes a proper connection with it.
So, it is a great strategy to keep the company theme in mind while picking any shape for logos or other branding material. Any figure you choose must have some sort of relevance and connection with the main theme of your company, ensuring that there is cohesion among your branding elements.
Typography and Fonts – Give Your Brand Text An Iconic Look
When it comes to the typography among your brand elements, you need to take the font style into consideration. It is one of those branding elements that often gets ignored in the process. But, if taken seriously, it can really make an impact.
Just like colors, the font style should also be decided in the first place. The reason is that all of your brand content should be written in the same style. Whether it is a web content or a print publication, the font style should be the same everywhere, making it one of the critical elements of branding. It brings continuity in style, allowing people to understand the content theme of a company easily.
Imagery In Branding – Show What Your Brand Represents
Next up, your brand imagery is another one of the important branding elements. It is always recommended to use those images that are relatable with your brand. It should have some type of continuity and connection with the central idea of your business.
If you would go for inconsistent imagery, your brand will also show a fickle appearance having no singular point of focus among the other brand elements. This can literally damage your reputation and can reduce customers’ interest due to a lack of cohesion and naturalness. Therefore, it is best advised to use those images that are similar in looks, so that people can quickly know about your brand.
Brand Values and Tone – Let Consumers Know About Your Brand Values Consistently
Last but not the least; your brand tone is another important part of your branding elements. When it comes to your branding collaterals, especially text-based ones, its important to follow a brand tone that is consistent with the imagery portrayed. This helps businesses understand what the company stands for. For example, a nightclub business will never have a brand tone similar to that of the corporate offices of a lawyer of investment banker.
Whether you are writing content for a website or social media, it should provide some semblance of connection with your visuals. The unified tone defines the branding theme of any company which eventually helps in their marketing activities.
If you want to learn more about the importance of establishing a brand tone among your brand elements, there are many resources available on the web today. They can help you understand various brand tones and teach you how to use them for specific businesses effectively.
How Can Your Ensure Choosing the Right Brand Elements for Your Business Identity?
Many people ask how you can ensure that their representation of the right branding elements to help them to build a strong market reputation is the right choice. However, it all depends on the brand identity they want to establish. Different businesses within the same niche can have significantly different brand elements, depending on what they hope to establish.
Many times people choose the wrong brand elements that do not show any compatibility with their business, based on what they see their competitors do. It results in making their market reputation weak and does not allow them to gain proper attention from the market. Therefore, for each element you create for the brand identity, you need to ask a few questions:
- Will it help me achieve my branding goal?
- Does it represent my business values?
- Is it significantly distinct from my competition?
- Is it something that my consumers would expect from a company like mine?
- Does it work well with my other brand elements?
Frequently Asked Questions
| 1. What is meant by brand identity elements? Branding emphasizes on some specific elements. They are designed and created according to the voice of the brand, so that people can take interest in them. These elements ensure that your brand is represented rightly in front of the audience. |
| 2. What are eight important elements of branding in marketing? There are eight important elements of branding in marketing. Using them, you can ensure to represent your brand rightly in the market. These eight important elements are brand name, logo, color, font, shape, images and content style. |
| 3. What is the importance of branding elements? Branding elements helps to define your official identity in the market. They are created according to your brand, so that people can understand their relevance. |
| 4. How to select the right branding elements? In order to select the right elements, you need to first look at the background and services of your company. This will let you know how to choose the right elements that can best describe them in the industry. |
| 5. Name some of the best companies known for branding? You can find many companies in the market that are known for their branding. Some of the top among them include Coca Cola, Google, Nestle and more others. |
Conclusion
That takes us to the end of this blog in which we have defined the importance of branding elements. As a marketer, it is important for you to understand the specifics of the elements of branding and how to create them for their brand success. Because without the right branding elements, bad brand elements will end up negatively affecting their reputation and marketing campaigns.
Considering the above brand identity elements, you can know what type of things will suit best for your brand. If you are still facing difficulty in understanding the specifics, feel free to contact us today. Our branding experts will help to take your company forward by integrating the right elements according to your business demands.
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Logopoppin is a graphic design agency that specializes in logo designing, web development, video production and advanced branding services. We love to innovate businesses with new age technologies, allowing them to improve their visual reputation.
