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The History & Rise of Chicago Bears Logo through the Years

Orange Bears Logo

The History & Rise of Chicago Bears

Chicago Bears have always remained on top as the most reputable football franchise in the league. The iconic Chicago Bears logo is highly popular among the masses. It has seen great evolution through the decades and won many titles in the league.

It has got immense support from all over Illinois. Furthermore, the popularity of the team has also got an unending edge in the state.

Just like Miami Dolphins logo, the emblem of Chicago bears is also quite unique. The whole story behind the evolution of bears logo is indeed quite interesting. If you are also a Bears fan and want to know more about its history, scroll down through this article now. We have covered the complete evolution of the Chicago Bears in this detailed blog.

This includes how its custom logo design got changed and emerged as the true sport’s emblem in the US.

1. History of Chicago Bears Logo

The history of the Chicago Bears goes back to the early dates of 1920. It was founded in the suburbs of Decatur as a small club team. It is one of those few NFL teams that has got such an old founding date. This precisely showcases the long association of the team with the game of football in the US.

Sounds a bit old right? Indeed, it is.

At the start, the club was not even established with the name of Chicago Bears. Instead, it had the name of Decatur Staleys. The reason was that it was founded in the city of Decatur by the famous industrialist company A. E. Staley. This gave the team a resembling name and so a bit of popularity in the market.

But, guess what, here’s what happened in 1921.

When the club rose to a bit of popularity, it quickly moved to the city of Chicago. The team was then named as Chicago Staleys. Meanwhile, the logo of the club also changed after seeing other NFL team logos.

Under that particular tag, the club did precisely well in numerous tournaments. That precisely raised its bar to be called as one of the best teams in Chicago.

Then in 1922, the club decided to change the name from Staleys to Bears.This was an attempt to give the team a more franchise-like representation. From there on, Chicago Bears became a prominent name in the American football circuit.

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2. Inspiration of the Modern Team

Chicago Bears is termed as the most successful football franchise in the history of the NFL. Their dominance in the American football circuit can be seen by the number of titles they have secured over the years.

From the 1940s, they became a popular name in the football arena. Their winning ratio had always remained high among other teams in the league.

Yes, we know what you are thinking about.

The same classical inspiration has transcended in the blood of the modern Chicago Bears. Each member fully knows the true value of taking the Bears logo on his chest. It is the main motivational force that has kept them alive through all the decades. It has allowed them to conquer the NFL circuit every season with great passion.

Chicago Bears always come out as a potent force in the NFL every year. They regularly show their class and historical value to beat any side with wide margins. That has always remained their core strength and the reason for their prominence in the field.

3. Evolution of Chicago Bears Logo

Since 1920, Chicago bears have seen continuous changes in the logo from time to time. Let’s take a look at all Chicago bears’ logos year-wise in detail below. Also, know why it’s considered as the best sports logos of all times. 

3.1- 1920 — 1921

As defined above, the club was founded in 1920 with the name of Decatur Staleys. At that time, the club was represented by the name of Staleys. This logo was basically designed to imitate the identity of Staleys in the market.

It was a two-tone color logo having the combination of orange and blue. Meanwhile, the city name ‘Decatur’ was also mentioned at the bottom of the logo.

Staleys Decatur Logo
Source: 1000 logos

3.2- 1921 — 1940

In 1921, the club suddenly took a huge stride by shifting entirely to the city of Chicago. It was a great leap and timely needed for the prosperous future of the club. Moving to Chicago, the club was quickly renamed as Chicago Staleys

And the logo part? Here’s how it also changed.

1920 Staleys Logo
Source: logos world

The new logo of the team was designed with a huge difference as compared to its early version. It had a big rugby ball in the center and Staley wrote in the bottom end. It was widely appreciated by the local fans of the team. This particular log remained unchanged till 1940. 

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3.3- 1940 — 1945

The true glorious years of the Chicago Bears finally started from the beginning of the 1940s. It was a time when the Chicago Bears was renowned as ‘The Monsters of the Midway’. Their extra aggressive gameplay was the main reason why they were renowned with this term.

After some time, the club finally decided to represent Bear in its logo.

1940 Chicago Bears Logo
Source: NFL Teams

As a result, the logo of the team got completely changed. A huge Bear with a rugby ball was introduced as the main identity of the club. It looked quite unique and became the face of the team for the next few years. It is still remembered as the very first representation of the iconic Bear in the team’s official logo.

3.4- 1945 — 1962

The club again came up with a new Chicago bears logo in 1945. This time, it was designed in a bolder style.

Well, you must be thinking how? Here’s what it looked like.

The two basic attributes of the logo were carefully picked to show the real strength of the team. The rugby ball and the iconic bear became an instant hit among the fans.

Rugby Ball Chicago Bear Logo
Source: Essentially Sports

But, what made it look different?

The brutal crawling style of the Bear over the rugby made the logo look highly audacious. Fans from all around the US gave huge appreciation to this new rendition. They stated it as the best identity of the growing club. However, the color combination of the logo remained the same. The blue and orange were widely touted as the best shades for the Chicago Bears logo.

3.5- 1962 — 1973

Starting from 1962, a new black and white Chicago Bears logo came into the market. This time its representation got completely changed. The designers of the logo particularly focused on making its style more generic.

A simple letter ‘C’ was used in the logo denoting the name of Chicago in particular. It was purely white with the borders of C designed in black. This particular design didn’t have any presence of the bear but still got massive appreciation from the fans.

Black White Chicago Bears Logo
Source: 1000 Logos

Yes, we know you might be thinking why?

Well, it looked highly sophisticated and decent. Going forward, the club took the same approach in 1974 and introduced another version with slight changes.

3.6- 1974 — Today

The logo again changed in 1974, but with a slight modification. The standard orange and blue colors were again introduced in the logo to give it a more interactive look. This made the letter ‘C’ look more engaging as per the historical color values of the logo.

Till to date, Chicago Bears are using the same logo as their official franchise representation. It looks quite simple but has got the required intrepid factor that shows the iconic strong values of the club.

Source: Wikipedia

4. Current Design Elements of Chicago Bears Logo

4.1- Symbol

The wishbone in the current logo is smartly introduced to represent a sign of good luck for the team. Many people term this introduction as a way of showcasing the culture of continuous hard work in Chicago Bears. On the other side, it also presents a bold image. This precisely shows the true side of this legendary franchise.

4.2- Wordmark

The current wordmark of the Chicago Bears is written using the team’s signature typeface. It looks very bold showcasing a perfect image of the club. Currently, there are two styles of Bears wordmark used by the club. The first one is with the complete wordings while the other is with wishbone in the center.

We know you like both right? Indeed, they look good.

Both of these wordmarks represent a strong identity and are also used for various types of merchandise sales as well.

5. Achievements of Chicago Bears in NFL

Chicago Bears are widely touted as the most successful team in the history of the NFL. Their range of titles showcases their dominance in this league.

Till to date, Chicago Bears have won around eight NFL titles. Moreover, they have als won the major Super Bowl XX.

Besides it, the club has also won 19 division titles. Furthermore, they have also reached the playoffs 21 times in their overall history. All of these records prove the fact that they are leading the American football circuit. They can be truly named as the giants of football in the US.

Frequently Asked Questions

The colors of the Chicago Bears logo are carefully picked to demonstrate particular messages. The orange colors show the energy and dynamism, whereas the blue color shows the historical grace of the club. Combining both, it becomes a complete emblem for the team.

The font name of the Chicago Bears logo is London Black. It is quite unique and looks bold, which is why it is preferred especially for the merchandising of the club.

At the start, the club didn’t have the representation of Bear in its logo. However, in 1940, the owners of the team decided to introduce the iconic Bear in the logo.

The wishbone in the Chicago Bears logo means good luck. It also represents the culture of hard work in the team which perfectly drives them towards success in the field.

Starting from the 1920s, Chicago Bears have introduced around six types of logos. The last one was introduced in 1973, denoting a ‘C’ of Chicago.

Final Words

The rise of the Chicago Bears has remained unprecedented and unmatched. Their iconic logo has become a symbol of dominance in the American football circuit. Over the years, they have won countless titles in the US showing their true prominence in the field.

To modernize its branding, the club also rebranded its logo from time to time. In this detailed blog, we have covered various types of old Chicago Bears logos. Starting from the 1920s, the club remained popular among the fans due to its different logos. It is the major reason why all of them are still regarded highly in the team’s hall of fame. Having all said that, you might also be interested in exploring history of other prominent NFL teams such as San Francisco 49ers logo  and LA Rams logo

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