Fitness and health has been coming into the limelight in the past few years. With new diet trends like paleo, Keto, and even lifestyle changes like veganism catching on like wildfire, many of us see a new fitness logo every day.
Since the pandemic in 2020, many people such as coaches and fitness trainers were out of jobs. However, using technology and catchy fitness business names, many found new and innovative ways to earn while at home, and doing the job they loved. They started virtual fitness classes using tools like Zoom, Skype, and even YouTube.
Now, not everyone has the funds to hire professional logo design services to create a symbol for their new venture. So, if you too are planning on creating a logo for your fitness studio, then read on to get inspired.
It doesn’t matter what kind of a fitness logo you desire. Whether you are a personal trainer, a gym or health studio owner, or even a fitness equipment manager, there are a few rules which dictate how good a fitness brand logo looks.
Essentially, there are three major rules that are designed to make your symbol has a design that not only works well, but is also memorable.
Considering that the fitness industry is based on dynamic activity, your fitness slogan and logo should match that vibe. The design on your logo, and the visual elements you add to it like logo fonts and color palettes should match the theme of your logo.
Your ideal logo should evoke the right emotions with every visual entity in its design. That means you have to choose the right fonts, a suitable color palette, and complimentary imagery to make a good fitness brand logo.
Next, you need to ensure that the overall design itself is simple and easy to remember and recognize. To that end, simplicity does not mean omitting necessary elements which enhance or portray your brand message and story.
Your fitness logo is supposed to embody your brand essence, the story behind its origin, or even your USP. To fit all of that within a single design, many businesses tend to cram a lot of design details into their symbol.
However, that tends to muddle the message, rather than provide the clarity you desired from your gym logo.
Third, you should only add the design elements which are not just relevant today, but are in essence timeless. Every year, new trends become popular in the logo design world. However, these trends soon go out of fashion, leaving designs which used them looking outdated.
Now, there’s a huge difference between plain, outdated designs, and retro or vintage fitness logos. Many old-school bodybuilding gym logos tend to embody the muscle pumping raw style of the decades past. They are considered timeless, or vintage.
Yet the gooey-slime-like style of design popularized in the 1990s by Nickelodeon is now considered gauche and too outdated. That is what it means to utilize only those elements in your fitness brand logo that are proven to last for a long time.
If you follow these three steps, then no matter if you design your fitness symbol using an online logo maker app, or hire a designer to do it for you. Your logo will be the perfect embodiment of your brand values.
Whether you run a fitness studio or are an independent coach and trainer, you need a suitable fitness website and a gym logo for your business. That gym logo should be well suited to attract customers, motivate them, and portrays an essence that helps people work harder.
Most importantly, consider that for the most part of last and this year gyms have been shut down, and even now man people are reluctant to go to the gym. If your fitness logo represents an online training regimen, should have the ability to motivate people to get off their couches and workout in their own homes, despite lesser accountability.
Today, fitness studios and gyms take a lot of different forms. From CrossFit, to HIIT, Spin classes and Zumba to contemporary dance classes. These are all styles of fitness businesses that we see around us. Let’s look at a few of these categories and find out what identifies each group.
Gym logos and fitness studio symbols are some of the most common designs that people in the industry ask for. These brand identifiers are generally categorized by a few key styles of imagery. Take a look at the five fitness logos given above, and understand the iconic style of these symbols.
Third, thee logos are often accompanied by bold and masculine fonts spelling out the brand name. While gyms and fitness centers are in no way exclusive to males today, yet still this relic is carried over from the past to give these fitness logo ideas an image of strength and durability.
Often, such symbols will be sporting blocky or thick lettering in their names. However, the trend is slowly changing to include a more neutral typeface to welcome fitness aficionados from all genders.
Finally, the entire image is meant to give off an essence of strength, stability, and sheer will. Coaches and trainers have always been fond of the famous saying, “No Pain, No Gain.” However, as fitness centers are now starting to include other types of exercise regimens like Soul Cycle or Yoga, that trend too is slowly giving way to a more neutral vibe.
Our design experts are skilled in creating a variety of logo types.
Yoga and meditation has gained a mainstream acceptance and availability within the past decade. Before that, this branch of the wellbeing and fitness industry was often ignored, due to its seemingly less impactful training regimen.
However, recent studies and real-life example shave shown that Yoga and meditation are far more powerful than previously believed. By caring for the mind as a muscle just like the rest of the body, its practitioners find it quite relaxing yet demanding.
Let’s have a look at the design elements that characterize these nine meditative and yoga brands’ fitness logos.
Yoga is all about the flowing human body and mind. That means that most of these fitness brand logos consist of a design that keeps the eye flowing from line to the other without pause. This mesmerizing display is meant to relax the mind of the viewer. So instead of consciously moving your eye from one place to the other, the design gently guides it all around the logo itself.
That is also a great meditative technique, by allowing your body to perform a specific task without having to involve any additional brainpower. This helps people unwind in a way that would be only possible if the mind is truly relaxed.
Again, lotus has a dual purpose here. It has a sloping and smooth design that appeals to yoga aficionados. Moreover, as the concept of Yoga and meditation is mostly found in the eastern cultures, primarily Asia, the flower is commonly associated with the religions and beliefs of these areas.
They are commonly found in and around India, China and other eastern countries with Hindu/Buddhist population.
Taking further cue from these Asian cultures, other nature symbols like the sun, moon, and other sounds and imagery associated with these cultures are also common in these designs.
The depiction of a sun is often added to give a sense of purity and energy. The Sun is believed to be the source of all power, and as it affects the food we eat, the weather we live and as well as other factors of our lives, it is often added to the design.
If you look at the nine different styles of fitness logos, you will see that none of them contains sharp or blocky designs. The entire purpose of Yoga and meditation is to create an environment of calm and peace. However, sharp corners tend to jar the experience of the viewer.
By employing curving lines into the design, the logo itself tries to portray the USP of this kind of fitness studio.
These gyms are meant to be completely dynamic. CrossFit, HIIT and MMA are all about mixing styles to maximize and improve not just the looks of your body, but the functionality as well. These styles of training regimens are based on dynamic movement, and are meant to build working muscle instead of just for show.
That is why these symbols often incorporate design elements that include speed and agility along with strength. For example, classic bodybuilders often have a hard time with their flexibility. Yet CrossFit and HIIT athletes, no matter how big they get, still work on improving their flexibility and agility.
The four fitness logos above are meant to incorporate that style of imagery in its design.
These fitness symbols often include images of exercise equipment such as giant tractor tires, thick swinging ropes, as well as classic items like dumbbells, kettlebells and other strength building items.
The purpose is to portray that this style of fitness regimen is not conventional, but relies on the strength of a variety of different techniques and equipment.
The purpose of these logos is to depict a style of exercise that balances explosive strength without sacrificing agility or flexibility. That is why you will often see the imagery of people swinging, jumping, or doing flips as part of these fitness brand logos.
Finally, this style of fitness is targeted towards all genders. That is why you will often see designs incorporating the images of one or both genders within the logo. This can be seen in the logos above, which show both the silhouette of a man as well as a woman.
Finally, fitness logos used by coaches and trainers for their personal brands often incorporate similar imagery as the categories above. That style of the fitness logo depends on the niche which that individual fulfills.
Yoga trainers tend to use logos similar to the meditative symbols described above. Trainers for specific sports such as boxing and wrestling often use their iconic imagery like fighting gloves and wrestling mats as parts of their personal logos.