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Ford Logo: History of America’s Famous Automobile Brand Logo

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When it comes to talk about American car manufacturing industry, no one can neglect the illustrious name of Ford Motor Company. It is a highly popular automobile brand not only among the Americans, but also in the global market. People love the Ford logo whenever they are asked to rate the best automobile brands in the world. That is because Ford has always offered quality in the cars, precisely according to the requirements of every customer. Their status in the market largely rides on this particular fact, which is indeed their main scoring point as well.

Besides the current prominence, the history of Ford company is also very rich. It is one of those famous American car brands that came into the market during the early 1900s. This makes the company one of the oldest in US without any doubts. Their long history also describes the hard work they have done all these years to survive in the automobile world. That is what makes the Ford logo a symbol of quality in car manufacturing. People trust on the Ford cars due to a variety of reasons, such as low insurance rates, long-term reliability, less depreciations and more others.

In this blog, we will take a brief look into the history of Ford logo. We will discuss the evolution of this great brand logo right from the beginning. But before that, let’s have a quick view about the origins of this company, as where and by whom it was founded during the early 1900s. 

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Logopoppin is a graphic design agency that specializes in logo designing, web development, video production and advanced branding services. We love to innovate businesses with new age technologies, allowing them to improve their visual reputation.

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The history of Ford Motor Company is quite long and rich. It came into the market when only automobile industry was just starting to develop in the world. This means that Ford is one of the pioneers of the automobile sector that started its operations way back in 1903. It was the time when technical advancements were not that much rapid in the world. This era was particularly more hard for the car manufacturers, as they didn’t had much in hand to go with in the production. It gave a lot of obstacles to those companies, yet they didn’t give up and fought hard to overcome the technical challenges very smartly.

Ford Motor Company was one of them that always strived hard to come up with the best car manufacturing solutions. Their introduction in the industry paved a way for others to join as well. The founder of the company i.e. Henry Ford didn’t initially have the vision to take business to a much larger scale. However, after seeing immense success and gap in the industry, he decided to make the company even bigger in the world. This led him to take innovative decisions and propose new branding ideas in the just nascent car manufacturing industry at that time.

Ultimately, Ford started to rise as a leader in the automobiles industry. The new lineups of Ford quickly gained huge attention in the market, allowing it to go global within just a few years. Since then, the company didn’t look back and kept on moving forward by regularly introducing new cars. Today, it is one of the most successful car brands in the world having footprint in different regions. From Asia to Americas, you can find Ford automobiles in various countries, showcasing its high class status in the industry. 

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The history of Ford logo is quite diverse because the company has taken various logo design services to introduce different versions over the last few years. These styles have been changed and introduced to keep the branding of the company fresh according to the latest standards. Many people do not know about the fact that blue spherical logo was not the original emblem of the company. It came up in the market with an entirely different logo that we will discuss below in the article.

Let’s take a look at the different Ford logo renditions in detail below.  

 

2.1 Old Ford Logo – 1903

The first logo of Ford was introduced in 1903 with a conventional stamp like design. This logo was based on a traditional black and white color combination, having no other shade or gradient whatsoever. It is also said that this logo was the most complex one the company ever had. Though it was like a stamp design, but its outer layering looked a bit complicated. This made the overall appeal of the logo a little complex and difficult to understand.

To rectify, the company quickly decided to come up with a new logo that can offer a more simplistic view. It led them to introduce a new logo in 1907 which looked a bit better from its previous peer. 

 

2.2 Ford Logo – 1907

Ford Logo 1907

A new Ford logo was introduced in the market to cover up the mistakes of the previous one. This logo was based on a baseball style; hence it only did a little to properly market the theme of the company. Though it was better from the earlier one, but not entirely correct due to the wrong selection of shape. Some notable things that looked good included the bold usage of typography. The company name i.e. Ford was written boldly in the center to highlight it strongly in the design. A short slogan was also written beneath it to give the overall logo a resounding look.

However, these little things were not enough to make the logo a better catch for the people. Its unrelated baseball like design didn’t do much to elevate the theme of the company. Hence, it was decided again to change it and come up with a new style that can portray a correct image of the company. 

 

2.3 Ford Logo – 1909

Ford logo 1909

In 1909, the company once again introduced a new logo to refresh its branding. This time, they came up with a simple but right concept. The logo was created with just a subtle wordmark to showcase decency in the design. It worked perfectly for the branding of the company, as people liked this new concept to display the company emblem. This new wordmark looked like a signature, hence it offered a very stylish appeal as compared to the car logos used earlier.

It could also be said that this logo precisely laid the path of keeping consistency in the future Ford logo designs. If you will see the current logo, you can easily spot the similarity of wordmark present in it. Though it is a little more modified, but the bases are still well connected with the style of 1909’s Ford logo. 

 

2.4 Ford Logo – 1912

In 1912, the company decided to bring something new in the logo. After many revisions and analysis, they came up with a concept to introduce a bird-like shape in the design. They kept the styling of the wordmark same as it didn’t require much change. People really liked the typography of last version, which is why company only opted to for the modification of the outer shape.

This logo version was received with a mixed response in the market. Some people like the new design, while some didn’t show much support to this modernistic rendition. This logo was also a bit unique from the early ones because of its new tagline i.e. The Universal Car. It was basically a statement describing the growing global status of the company. This particular idea was somehow right, because at that time, Ford had just started to get footprint outside of United States.

 

2.5 Ford Logo – 1917

To give the company branding a new look, Ford logo again met with a creative modification in 1917. This time, the logo was made more holistic by creating a spherical design. The iconic Ford wordmark was put inside this design, showcasing a great class of subtleness in the design. This logo really looked classy, as it didn’t had any type of complex style. Furthermore, the usage of whitespaces in the logo gave it a new touch rightly according to the trending standards.

Unlike the version of 1912, this logo was once again designed with a monotone color combination. The typography was also reduced to a much lighter font, so that the overall logo can look neat to the eye. 

 

2.6 Ford Logo – 1927

From 1920s, the trends of logo designing started to change. Businesses opted to create more colorful designs to get attention towards their logo. Ford also chose to move in the same way by creating a new colorful logo design. This time, they didn’t change the whole logo created in 1917, as it looked still perfect to them. They just modified it by adding new colors (blue and white) which later on became main part of their branding theme.

It could be said that the 1927 emblem was a remodified form of the 1917’s Ford logo design. It just looked a bit fresh due to the addition of colors. This idea changed the whole branding concept of the Ford company, perfectly according to the latest standards. 

 

2.7 Ford Logo – 1957

Ford logo 1957

Ford Motor Company introduced various logos between 1957 and 1976. They didn’t changed much in those variations except for few in typography and oval shape. They experimented with these versions to keep up their branding fresh according to the changing standards. This describes the proactive approach of the company that precisely helped them to stay updated regularly. 

 

2.8 Ford Logo – 1976

Ford logo 1976

The modern logo that is known till to date was introduced in 1976. It kept the same design of the previous 1957 version besides changing the gradient of the colors. The blue color was made more vibrant while the oval shape was redesigned adding a solid silver border at the outer end. This gave the logo a more realistic look without changing much in the original theme.

In 2003, it was again decided to give this version a retouch. However, this time, nothing big was changed in the logo except for outer border. It was designed lighter to make the Ford logo more delicate, so that it can offer a subtle branding presentation.