Table of Content
Catchy Instagram Ad Story Examples That Can Help You Get Engagement
Social media marketing depends a lot on creative advertisements. Talking about Instagram, it is a platform that direly needs innovative ads. If you will try to run campaigns on Instagram without paying much attention to the ad, you will ultimately fail in the process. It is therefore recommended to first learn about Instagram ads, as how they should be created to promote your message on the platform. You can take a look at different Instagram ad examples to learn the basics of designing. It is not that hard, but does require creative thinking right from the start.
Talking about the modern trends, the designing of Instagram ads have evolved quite a lot. Today, classic ads with plain visuals do not find much engagement on any platform. Instead, animated creativity is required in ads, so that they could become interactive for the users. If you are not sure how to design such kind of stuff, you can take branding services from any reputed agency to design quality social media advertisements. It is a preferred way for many startups who are new to the field, requiring branding assistance from expert professionals.
However, if you are willing to design Instagram ads by yourself, try to learn the modern trends first. In this blog, we will let you know how Instagram ads should be designed creatively. We will also list down plenty of artistic Instagram ad examples to inspire your ideas and thought process. Let’s start from the basics understanding why businesses focus on Instagram to run ad campaigns, and how popular this trend has become lately.
Importance of Instagram for Social Media Marketing
Businesses are focusing on Instagram for social media marketing because it offers a highly visual and interactive platform that caters to audiences actively engaging with branded content. With over a billion active users, Instagram provides businesses with a vast and diverse audience, especially younger demographics, who value visually appealing content and storytelling.
The platform’s visual-centric design is ideal for showcasing products and services in an engaging, creative way, allowing businesses to build a strong brand presence through photos, videos, and Instagram Stories. Features like Reels and Instagram Live enable brands to leverage short-form video content, which is highly effective in today’s market for capturing attention and driving engagement.
By listing in specific Instagram business categories, the platform make it easy for companies to target specific audiences and track performance. Its powerful advertising options allow for precisely targeted ads based on user behaviors, interests, and demographics, enabling brands to maximize their ROI. Meanwhile, shop-able posts and the Instagram Shop feature simplify the customer journey from discovery to purchase, enhancing conversion rates.
With the rise of influencer marketing, Instagram has also become the go-to platform for partnerships, as influencers can promote brands in an authentic, relatable way, increasing credibility and reach. This combination of visual appeal, robust analytics, e-commerce capabilities, and influencer collaborations makes Instagram a critical focus for businesses aiming to drive engagement and growth through social media marketing.
Business Statistics Defining the Rise of Instagram
Over 200 million businesses actively use Instagram to build their audience and drive their marketing efforts. This widespread business presence on Instagram is a clear indicator of its powerful role in today’s digital marketing landscape. From small startups to major corporations, brands are leveraging Instagram’s interactive features to attract new customers. The platform’s design, with features like Stories, Reels, and direct messaging, creates a unique space where brands can tell their story, showcase products, and connect with audiences in a more personalized, dynamic way.
The statistic that businesses make up nearly 15% of Instagram’s user base is a compelling indicator of its perceived value as a profitable marketing channel. This means that a significant portion of Instagram’s population is dedicated to using the platform to generate revenue and expand reach. Unlike more traditional advertising methods, Instagram enables businesses to access a global audience with a level of engagement and immediacy that’s hard to match. Businesses recognize that Instagram is not just a social platform but a versatile marketing tool that can directly impact their bottom line.
For marketers, this data highlights the potential returns on investing time and resources into Instagram marketing. The platform’s business-friendly tools make it easy to implement and measure campaigns effectively. With a high concentration of businesses, Instagram has created a competitive yet opportunity-rich environment where marketers can use creative strategies to differentiate their brand. In an era where digital engagement translates to real-world profit, Instagram’s substantial business presence shows it to be a valuable platform for marketers seeking to grow their customer base.
Types of Instagram Ads You Can Run
There are different types of Instagram ads you can run for your business promotion. From video to carousal ads, there are plenty of options available with which you can build brand presence and attract a good chunk of traffic on your company’s Instagram logo. If you do not know much about them, take a look at the creative ad types defined below.
Photo Ads
Image-specific business ads on Instagram are tailored advertisements that use high-quality visuals to promote products within the app. These ads leverage the platform’s highly visual nature, with images designed to catch attention, evoke emotions, and communicate brand identity quickly and effectively.
For businesses, Instagram’s targeting tools make image-specific ads particularly impactful, allowing advertisers to focus on specific demographics, interests, behaviors, or locations. This precise targeting maximizes ad spend efficiency by reaching audiences most likely to engage with the brand.
Video Ads
Video-based business ads on Instagram are dynamic promotional tools that enable brands to share compelling narratives. These ads are ideal for capturing user attention in a short amount of time, as they typically range from just a few seconds up to a minute in feed or 15 seconds in stories.
Instagram’s advanced targeting and analytics allow video ads to be highly focused and trackable, enhancing return on investment for businesses. These ads can include interactive features such as shop-able links, swipe-up actions, and more other CTA options.
Carousal Ads
Carousel-style business ads on Instagram are interactive multi-image or multi-video advertisements that allow brands to showcase a series of related content. Users can swipe through the carousel, viewing multiple images or videos that offer a more detailed presentation than a single post can provide..
Carousel ads also allow brands to increase viewer interaction by providing a more immersive experience. Instagram’s targeting options make it easy for businesses to direct these ads toward specific audiences who are more likely to engage with the format.
Crafting Digital Stories - Boost Your Brand on Social Media with Logo Poppin!
Contact Now
Creative Instagram Ad Examples to Learn From
Being a beginner, you would not know how to design a paid advertisement for Instagram. So, instead of wandering around with vague thoughts, try to learn the art of Instagram ad designing from the very best. Below, we have listed plenty of Instagram ad examples that are worth to learn from. Let’s take a quick look at them to understand how businesses are advertising themselves on Instagram.
Uber
User-generated content provides businesses with an affordable and effective way to create posts and ads that blend seamlessly into users’ feeds. This giving them an authentic look that resonates well with audiences. By using real content created by users, brands can maintain a genuine tone that feels less like traditional advertising and more like relatable posts that naturally appear on social media. This strategy is particularly used by Uber in this ad by precisely leveraging the creativity and experiences of actual customers.
ARKK Copenhagen
A carousel ad is an effective format for showcasing a range of products within a single post, allowing brands to tell a richer story and capture user interest through variety. ARKK Copenhagen has maximized the impact of this format by starting their carousel with a dynamic video that showcases their shoes in real-life scenarios, giving viewers an immediate sense of the product’s functionality and style. This engaging introduction invites users to explore further, setting a strong visual tone and creating intrigue around the brand’s offerings.
McDonald’s
Simple image ads can be surprisingly powerful in conveying a message without the need for excessive text or branding. The McDonald’s ad, for example, doesn’t feature the company’s name or logo, yet it is instantly recognizable to its audience. This approach highlights the effectiveness of visual cues, as the image itself—combined with a familiar product—speaks volumes to consumers. It’s a brilliant example of thinking outside the box, using minimalistic design to create an ad that’s both captivating and memorable without relying on traditional branding elements.
The Economist
This advertisement by The Economist effectively invites readers to visit its website for deeper insights into the economic impact of the pandemic. The ad not only promotes the magazine’s content but also positions the publication as an authoritative source for understanding complex global issues. By encouraging further exploration through its website, the ad successfully piques interest in the ongoing analysis of how the pandemic has reshaped the world economy, drawing attention to the lasting effects and future implications.
Adobe Photoshop
The video advertisement takes the form of a stylized screen share, providing viewers with a clear, detailed demonstration of how the product works in real-time. This format effectively showcases the functionality and user experience, allowing potential customers to visualize the ease and practicality of using Adobe Photoshop. It is one of the best Instagram ad examples that communicates directly and transparently, giving the audience a sense of how the product fits into their workflow.
Eubi
Eubi has established a strong presence in the menswear market by offering stylish, durable clothing designed to stand the test of time. Their video marketing ad brilliantly showcases the brand’s commitment to both fashion and longevity. In this ad, Eubi cleverly contrasts a static product image with a dynamic, real-life shot, allowing viewers to see exactly how the clothing fits, moves, and looks when worn. This side-by-side comparison provides potential customers with a comprehensive understanding of the product, offering more than just a polished image.
Jim Kwik’s Kwikbrain
Jim Kwik’s advertisement effectively identifies and addresses its core audience i.e. students, while highlighting an exciting opportunity to enhance their cognitive abilities. The message is clear: the ad is offering students a chance to train and optimize their brains, thereby giving them the tools to excel academically. This direct appeal to students taps into their aspirations for academic success, positioning the program as a valuable resource that can help them unlock their full potential.
Yoga International
One of the standout features of Instagram story ads is their ability to engage users interactively, offering tools like poll stickers that can directly involve the audience. This interactive element allows brands to not only capture attention but also encourage user participation, turning a simple ad into an engaging experience. Yoga International took full advantage of this feature in their campaign by incorporating a poll sticker, which encouraged viewers to engage with the content and share their opinions.
Lull Bed
In this Instagram ad example, mattress brand Lull Bed has strategically partnered with an influencer to create content that feels personal and authentic. The influencer filmed themselves using the Lull Bed mattress, showcasing its comfort and quality in a real-life setting. This partnership highlights a natural, relatable experience that resonates with the influencer’s audience, allowing potential customers to see the product in a realistic context. By featuring the influencer’s genuine reaction, Lull Bed taps into the growing demand for relatable and authentic advertising that looks more genuine.
Shopmatic
The advertisement from Shopmatic is one of the best Instagram ad examples that effectively communicates the benefits of their products and services. By showcasing the diverse ways customers can interact with the brand, the ad highlights how Shopmatic’s offerings can fit into different lifestyles and preferences. Whether it’s through browsing the online store or utilizing their services, the ad makes it evident that Shopmatic is focused on providing an accessible and user-friendly shopping experience.
Yoga Teachers College
This video advertisement by Yoga Teachers College focuses on the common issue of poor hip posture, explaining how it can lead to various physical discomforts and long-term health problems. Through clear visuals and informative narration, the ad highlights the negative effects of incorrect posture on the body, such as back pain, muscle tension, and limited mobility. The video emphasizes that these issues are uncomfortable but can fixed by taking proper yoga sessions.
AWOL
Young people, particularly millennials, are significantly influenced by visual content when making decisions about travel, including choosing their holiday destinations. Recognizing this, Qantas capitalized on the power of Instagram Story ads to promote their millennial-focused brand, AWOL. This is one of the best Instagram ad story examples that features eye-catching videos showcasing a wide range of global destinations, highlighting the beauty and excitement of various locations around the world.
Doodly
This ad by Doodly delivers its message in a straightforward and impactful way. Rather than overwhelming the audience with excessive information or complex visuals, the ad focuses on simplicity, allowing the core message to stand out clearly. It effectively communicates the value of Doodly’s video-making application by keeping the content minimal and easy to digest, ensuring that viewers can immediately understand the product’s purpose without unnecessary distractions.
Gymshark
Athleisure brand Gymshark made a bold statement with their Instagram Story ads during the Black Friday campaign, standing out from the typical promotional content that floods the platform during this high-traffic period. The is one of the best Instagram ad story examples that features minimal yet powerful design elements. The ad worked tremendously well for the Gymshark, helping them to clutch almost 40% sales from the Instagram only.
Scarters
Scarters is a brand that values cleanness and minimalism. In their carousel ad promoting desk accessories, they effectively communicate this vision by keeping the content sleek and straightforward. The ad captures the essence of the brand’s philosophy by using clean, uncluttered visuals that highlight the elegance of their products. With a focus on simplicity, the carousel ads are designed to be visually appealing, showcasing how Scarters’ desk accessories can effortlessly enhance the look and feel of any workspace.
Frequently Asked Questions
| What are paid social media advertisements? Paid social media advertisements are promotional content that businesses pay to display on social media platforms. These ads can appear in various formats, such as images, videos, or sponsored posts, and aim to increase brand visibility and drive engagement or conversions. |
| Why businesses are using Instagram for paid advertisements? Businesses use Instagram for paid advertisements to reach a large, engaged audience through visually appealing content. Its advanced targeting options allow brands to connect with specific demographics, increasing the effectiveness of their campaigns. |
| What kind of ads work best on Instagram? Ads that perform best on Instagram are visually captivating, authentic, and aligned with the platform’s aesthetics. Interactive and story-driven content, including user-generated posts or influencer collaborations, also tends to engage audiences effectively. |
Final Words
That brings us to the end of this blog in which we have described how important Instagram ads are for social media marketing. Businesses these days rely a lot on social media paid campaigns, as they bring tons of engagement and sales for them. Instagram is undoubtedly the top choice of many digital marketers, as it gives them the leverage to reach thousands of customers instantly. By running ads on Instagram properly, businesses can rack up tons of sales, making every paid campaign successful and effective.
This blog has listed different Instagram ad examples to let you know how major companies are running their ads on Instagram. So, if you are also a social media marketer, do take a look at these Instagram ad story examples to learn how professionals are doing it to get regular engagement.
Latest news you want to know!
Subscribe for cutting-edge design inspiration at Logo Poppin! Elevate your brand with updates on logos, branding, web design, and video animation.
Note that by clicking “subscribe,” users may agree to our privacy policy and consent to Logo Poppin to use your contact data for newsletter purposes.
Logopoppin
Logopoppin is a graphic design agency that specializes in logo designing, web development, video production and advanced branding services. We love to innovate businesses with new age technologies, allowing them to improve their visual reputation.
