Fashion accessories are an important part of your personal style. Among other items, jewelry is also a part of that. Today, people wear accessories sporting a variety of jewelry logos, from world-famous brands to independent crafters and designers.
Today, men and women alike are opting for unique fashion accessories, from diamond encrusted watches to custom dental grills inlaid with various precious gems. And those who have got the money for it, are always on the lookout for exclusive jewelry items to collect.
Let’s look at a few of these well-known luxury jewelry brands and their symbols, and discover what is it that makes their icons so iconic.
Many of the most famous and well-known fashion and jewelry brands date back decades, some even more than a hundred years. That is why most of them have simple, wordmark types of logos. However, over the past few decades, the smarter companies have revisited their symbols to revamp them according to the design trends of today.
By hiring experienced logo design services to retool their logos, these brands ensured that their logo and brand identity was still relevant in today’s times. And by evaluating these brand symbols, we have discovered the five all-important factors that can be used to turn any logo into an icon of style and luxury.
Custom fonts are a necessity if you want to make any of your designs unique. Take a moment, and think. When we talk about luxury and high fashion, what kind of typefaces come to your mind?
Cursive, handwritten, and calligraphic fonts. That is because our minds are accustomed to think of luxury in terms of elegance and extravagance. And what is more elegant than the intricate flowing characters of your custom logo fonts?
While there’s nothing stopping you from using popular commercial fonts that are available for designers, the best way to stand out and make your logo iconic is to use a set of custom fonts, tailored especially to your brand aesthetics.
The element of uniqueness provided by those fonts adds an element of allure, helping it stand out as one-of-its-kind. However, no matter the type of font you use, you need to ensure that the characters are legible, and suited to your brand personality and market niche.
Simplicity in design is the order of today. In the past, intricate and elaborate designs were considered high-end, with big businesses and brands sporting highly detailed seals and logos. However, over time, as researchers studied how consumers perceive certain design elements, a new trend designed to increase the impact of these symbols was introduced.
The purpose of designing something to look luxurious and elegant is to make the product’s individual features pop. And in a highly saturated setting, that cannot be possible. Just look at the interior of any high-end boutique or jewelry store. Their display cases or garment racks are not crowded.
Instead, each item is displayed individually in order to draw the viewer’s eyes to it, and only itself.
That is the concept of minimalism. Sometimes less is more, especially in the world of visuals. The more elegant the brand today, the simpler its logo, in terms of color as well as design.
Expanding on the concept of minimalism, space is an important factor in design. It allows your consumers to properly understand the message your logo is trying to portray, without overwhelming them with unnecessary details.
However, it also serves another ulterior motive. It makes the overall design look elegant and posh. If your design has smooth and clean strokes, accented by ample amounts of negative space, the end result is a logo that looks classy.
Conveying your entire brand message is what a logo is supposed to do. That means that the space that is going to be occupied by the logo is quite valuable. A minimalist design uses a lot of that as negative space. The more space left over, the higher the value of that specific design.
Some color palettes are more likely to be viewed as opulent and exotic, then others. Deep, silky shades are often associated with elegance, while lighter pastels are often considered sophisticated. A black-and-white combo, as well as lighter blues, beige, greens, pinks, silver and gold are all examples of the latter.
When creating a color palette for your jewelry brand logos, the idea is to choose one suited to your target audience. Targeted towards a more mature, diamond oriented market, you can choose a soft gold and silver palette, or even a simple black and white one too.
However, if your store is targeted for a younger, more casual crowd, then you can use a mix of soft blue, pink or more to create a lively yet aesthetically pleasing logo. And for a group of senior citizens with old world sensibilities, you could even go for a darker, more royal color palette made up of emerald green or deep sapphire, contrasted with dark gold or silver.
While we are on the subject, minimalism and simplicity does in no way meant to exclude any artistic flairs that might make your design unique. They are the elements of your design, which help you stand out from the competition.
Moreover, they are also important for a luxury jewelry logo, as the subtle additions to the design are what attracts your target customers by informing them about what you sell. A few ways to do that is add a border to the logo, which centers and highlights the main design of symbol.
Secondly, you can use textures and other graphical flairs to give your logo a unique identity, without going overboard with the design itself. This combination of design elements will turn a simple logo into a truly regal jewelry symbol.
Today, we can find a variety of jewelry businesses around us, from simple artisanal crafters to high-end international boutiques sporting well-known fashion brand logos. As not all jewelry brand logos have a popular symbol to boast, let’s take a look at some of the well-known, international jewelry logos.
One of the oldest jewelers to still be in business around the world, Tiffany & Co. is a USA-based brand which was established in 1837. Their logo is a simple wordmark that spells the company’s name, and they are known as one of the most popular purveyors of diamond jewelry in the country.
Coming to the logo, the wordmark is designed using a custom serif font, called the Sterling. It was commissioned from the Hoefler Type Foundry, who named it so due to the regal style of its letters. The logo comes in two different color combinations. The first is a simple monochrome, black on white color palette. the other is their signature black letters over a trademarked shade of blue, called the Tiffany Blue.
Cartier is a French brand from for their luxury watches and other jewelry items. Beginning its journey in France in 1847, the brand was soon well known among the European royalty, with King George VII commissioning the company to create 27 tiaras for his coronation in 1901. Moreover, the company also received royal warrants from the British monarchy, as well as the royal courts of Portugal, Russia, Spain, and the royal House of Bourbon-Orleans of France.
The logo they use is either their wordmark written in a custom script style typeface. Or they might use a logomark featuring a pair of interlocked “C”. Portraying the initials of the company founder Louis-Francois Cartier, the logo uses a custom Cartier CG calligraphic typeface in the style of many vintage fonts, in a simple, monochrome design.
Founded in 1946, Dior is a haute-couture fashion house from France. The original designer was Christian Dior, who named the brand after himself. Today, the brand creates luxury fashion items like clothing and footwear, as well as accessories including jewelry.
The company creates beautiful necklaces, bracelets and the like, all of which sport the iconic jewelry logo known around the world. The logo itself is a simple wordmark, which uses a custom designed serif font known as the Nicolas Cochin. The result is a beautiful logo that manages to combine elegance and classic vibes into an aesthetically pleasing design.
Another entry in the list of famous jewelry brand logos that has been around for more than a century, the company is called the Hermès International S. A. Starting in 1837, the company has a rich history of serving the elite, the rich, and the aristocrats. And that history is perfectly captured by their jewelry logo.
The brand symbol features an ornate horse drawn carriage, hitched to an elegant stallion in front of a man in coattails and a top hat. This symbolizes the company’s connection to the elite of the society. And that is a good thing, as in their early years they were the crafters and providers of carriage accessories for the aristocracy.
They are one of the most well-known brands, as well as market leaders, who create crystal items. Launched in 1895, the company was named after its owner, Daniel Swarovski. Their crystal work is one of the best in the world, creating exquisite show pieces, clothing and other fashion accessories.
Their jewelry logo is an interesting one. It features the image of a floating swan, elegant and poised. After using the image of the Edelweiss flower as their logo for nearly a century, they changed it to the Swarovski Swan in 1988. The Accompanying wordmark uses a custom ITC Novarese Medium font, designed by Aldo Novarese.
Patek Philippe is a brand that many people will be unaware of. However, those who are aware of it, know it as one of the most exclusive watch makers, including gen encrusted jewelry chronometers as well.
Founded in 1839, the company is one of the oldest watch manufacturers in the world. Their logo was designed nearly a century and a half ago, and except for minor tweaks to the color palette, the design has remained the same. The font used is custom designed, but looks similar to the sans serif Monotype Grotesque Regular typeface.
Many of the established jewelry businesses often rely on the strength of their brand name and its wordmark itself to attract their customers. They rely on word of mouth to attract new customers, as they have transcended the need to extensively market their products. Instead, they focus on what they offer, and ensure that they deliver products that exceed consumer’s expectation.
Let’s take a look at some of these wordmark-based jewelry store logos.
This brand is the brainchild of the two Frenchmen, Alfred Van Cleef and his father-in-law Salomon Arpels. The company produces a variety of fashion-based item, including perfumes, watches, and other pieces of jewelry. Formed in 1896, their designs often feature flowers, animals, and creatures like faeries from ancient mythos.
Their logo is a simple wordmark, spelling out the names of the original owners of the company. The black on white symbol uses a custom serif font, and employs a simplistic approach to its visual identifier.
The brand is a multinational jeweler based out of London in the UK. Its founder, British jeweler Laurence Graff, formed the company in 1960, which created watches as well as other jewelry items. In 1973, they were the first jewelers to receive the Queen’s Award for Industry and Export, and have won it four times since.
Following the Kimberly Process for sourcing their diamonds, they comply and advocate ethical sourcing of their raw gemstones. The company uses a simple wordmark logo that displays their name, using a plain yet elegant monochrome color palette.
It is an Italian brand that was came into being in the early 1919. The primary logo is an aesthetically classic wordmark that spells the name of the company. However, the brand added a small intricate design to the logo as well, kind of a visual accent.
The logo itself uses a sans serif typeface in all uppercase letters. The strokes are all different line weights, and when combined with a simple black-on-white color palette, makes for a dynamic visual impact.
Another well-known luxury fashion brand, the company was founded in 1874. Today, they are known as one of the world’s foremost craftsmen for Swiss luxury watches and jewelry. While starting their own line of watches in the 1900s, the brand today has stores in over eighty countries so far.
The logo is a wordmark spelling the name of the brand in uppercase letters. The font used is a serif font, with sharp ends making the character look quite distinctive. The letters vary in height, with the first and the last characters of the name larger in size than the rest, adding another unique element to the logo.
Spelled BVLGARI, the name and its pronunciation itself is one of the most unique things about this brand. Based out of Rome, the spelling was changed to mimic the phonetic sound of the founder’s name – Voulgaris.
Taking inspiration from the Latin language from Rome, the letter “U” was replaced with “V”. The entire logo is written using a custom serif font. However, the serifs are so small and blend so well into the design, that the overall look is one of elegance.
Zales Diamond Store is one of the most well-known diamond jewelers in the world. They primary deal in crafting custom and high quality diamond jewelry. However, they also work with a variety of accompanying gemstones.
Their logo is a simple wordmark, that uses a simple black-on-white color palette. The design is classy, with all uppercase letters in bold weight written in a san serif typeface. The only visual accent to the design is the addition of a small, upside-down triangle beneath the letter “A”, which is meant to mimic a diamond.
We might come across a few businesses in our lifetime, whose logos might not be well known or iconic, yet their aesthetic appeal speaks to you in a way like no other. Let’s take a look at some of the best jewelry logos in our opinion.
Givenchy is one of the foremost fashion brands today, based out of France. The founder of the company, Hubert de Givenchy, was the pioneer in introducing luxury, ready-to-wear clothing line. They are also famous for their line of perfumes, as well as jewelry.
The emblem on top of the wordmark is usually used to denote their line of fragrances, or “Parfums”. The square-shaped spirals are meant to denote the scent of the perfumes rolling through the air around us. The font is a simple, sans serif typeface which has ample whitespace around each character.
Chanel is most commonly known for their apparel and perfume line. Started in 1925 by designer Coco Chanel, it soon rose to prominence to become one of the most iconic fashion houses in the world. But that is not all they make.
They produce a variety of accessories that sport their jewelry logo, including bracelets, watches, belts and more. The typography of the symbol is a custom designed sans serif font that also features their monogram atop the wordmark.
Boucheron is a Parisian fashion and jewelry house, one of the oldest ones in the city. This French jewelry logo is designed to portray the brand name using a bold, serif font. The name of the city is written in smaller characters below the wordmark.
This combination is a good one, when we consider the visual impact of the logo. the wordmark is often accompanied by a small stylized icon of the letter “B”, with a tower to depict the straight stroke of the alphabet.
Color psychology is very important when we talk about jewelry store logos. Jewelry is all about pristine, clean color palettes, with warm tones for metals such as gold, and cooler color tones for white gold, silver, and platinum.
Moreover, while bright and sparkling colors are often used to depict various gemstones, simple color palettes speak to the jewelry house’s aesthetic better than those cluttered with a variety of shades and hues.
If you are starting a jewelry business, and are looking to create a logo for it, you have a couple of option you can use. Let’s take a look:
There are many online logo design tools available online for people to use, both free and premium. Using many top-notch AI algorithms, these online logo makers can be used to create quite successful logos.
However, if you want your logo to look unique and help you stand out in the market, then the best way to do so is to hire a professional logo designer. Each element of your brand symbol they create would be entirely unique, ensuring that the end result draws all eyes to it.