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KIA Logo: Understanding the Evolution of KIA Branding

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KIA Motors is one of the leading automobile manufacturing brands in the world. It has established a strong footprint in major parts of the world, and is continuously growing more to cover further grounds. The branding of the KIA Motors has given its products a huge edge in the market. The KIA logo is renowned today in many different countries. They have perfectly set up their car manufacturing and its branding in the commercial market. This has given them a huge leverage to get customers attention and increase car sales regularly in the industry.

Talking about KIA logo, it is certainly a symbol of global car manufacturing dominance. People trust on the KIA logo due to its great automobile manufacturing history. They know that KIA Motors is their go to brand whenever a car is needed for family or personal use purposes. This preference has been established by offering quality car products from decades in the market. It has earned people’s trust on KIA logo, enabling them to prefer its great cars all the time.

This shows how reliable KIA logo has become for customers. Though it has been also modified from time to time by taking professional logo design services, but still the prominence and reputation it holds has not seen any lacking. In this article, we will take a look at the evolution of KIA logo in detail. It will let you know how this logo evolved and changed from time to time. Let’s first take a short look at the history of KIA Motors to understand its overall journey in the automobiles industry till to date. 

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Logopoppin

Logopoppin is a graphic design agency that specializes in logo designing, web development, video production and advanced branding services. We love to innovate businesses with new age technologies, allowing them to improve their visual reputation.

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The KIA Motors was founded by Kim Chul Ho in 1944. At the start, it was launched with the name of Kyungsung Precision. This was the time when automobiles industry was still taking an initial inception in the world. During this period, there were not many companies operating in the market. So Kyungsung Precision was seen as a pioneering name in South Korea. It promoted the idea of local car manufacturing which later on became the mainstay of South Korean automobile market.

Later on, the company decided to change its name, hence the idea of KIA was put forward. It was indeed a fresh change, giving company a better approach to move forward in the market. Within just a few time, the KIA logo showcased its true value by producing quality automobiles. It led the company to get a stronghold in the Korean market, and then in the overall world.

Today, KIA Motors has become a symbol of trust in the automobiles industry. Its great history in moving along with the manufacturing trends is exemplary for everyone. The South Korean car giant is now ranked among the top car makers in the world. Its revenue and customers pool just keeps on increasing with the passage of time, showcasing its great overall value in the industry. 

 

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Since the foundation of company in 1944, the KIA logo has seen various revisions and modifications. That is precisely done to keep the branding of the company fresh according to the latest standards. The logo that we know today is not the first one company came up with in the market. It had other versions that were used at the start of the company. If you do not know much about them, take a look at the complete list given below. 

 

2.1 KIA Logo – 1944

KIA logo 1944

The first KIA logo introduced in the market was quite complicated in looks. It had a very unorthodox design having no simplicity in the presentation. This logo was created when KIA was still used to manufacture bicycle parts. It had a little relevance with that, which is why company decided to move along with it for a short period of time.

Meanwhile, it should be noted that this design was still quite unique during that era. Its idea to use three diamond shapes along with KIA brand name in the center was very different from the other car logos. Moreover, the perfect usage of monochromatic colors in the logo was very appealing and catchy in looks. It was however changed in the 1964 when company decided to bring up something simpler to represent its automobile manufacturing identity in the market. 

 

2.2 KIA Logo – 1964

The new KIA logo was introduced in 1964 to overhaul the company branding. This time, the logo was made very aesthetically to represent a decent company identity. During this period, the company was starting its new car manufacturing operations. That is why they decided to came up with a new logo to get the needed attention in the market. It was indeed a fresh change that offered good dividends for their branding.

The color chosen for this new logo was green. It was a very unlike decision to go with this color because the company was still in a building phase. They didn’t have any particular branding theme, hence they decided to experiment with some catchy color combinations. The circular design was however a good choice, as it made more sense to their branding. It gave a simple presentation to the logo that was something long aspired by the company. 

 

2.3 KIA Logo – 1986

KIA logo 1986

Coming to 1986, the company first time introduced its wordmark in the logo. This was a major step that was further followed in the other logo versions that came after it. This emblem was totally designed in a different manner as compared to the last 1964 logo. The idea behind that was to give the company branding a fresh change. From colors to styles, everything was changed in the 1986 KIA logo to make it more catchy for business branding.

The most appealing thing in this logo was the designing of a curving line over the letter “K”. It looked somewhat like a waving flag or a breeze colored with blue. It gave the KIA logo a very subtle touch, allowing the design to grab people attention. The blue shade used for the masculine font below was however a bit different. It was much darker and solid, precisely chosen to highlight the company name strongly. 

 

2.4 KIA Logo – 1994

KIA logo 1994

The arrival of 90s saw the change in trends of branding. The KIA Motors Corporation also decided to join the bandwagon by introducing a new logo. This time, the old 1986 logo was completely scrapped and a new version was launched by the company. This new logo was purely based on a wordmark highlighting the name of the KIA company. It was simpler and decent in looks, which is why it became a permanent mainstay of the company branding.

This wordmark of this logo was designed in a creative manner. It was put inside a spherical shape whose borderline was designed very thick. The color of the logo was pure red, as it highlighted an essence of strongness. Besides logo, other branding elements of the company also followed the new theme effectively. It eventually became the main theme of KIA’s market branding, enabling it to design flyers, brochures, business cards, etc. using the same red and white color theme. It was indeed a renewed style that enabled KIA Motors to change its branding according to the latest standards. 

 

2.5 KIA Logo – 2021

KIA logo 2021

Last year, KIA launched a new logo inspired by the modern designing trends. This logo is also based on a wordmark, but its styling is quite different from the previous versions. It uses a recursive typography to showcase a change in company’s branding theme. The launch of this new logo was nothing short of a celebration, as the company staged hundreds of drones in the air to demonstrate the new KIA logo. It has set new standards for the company, as they are eagerly looking to get great market advantage through the launch of this new logo.

The color picked for the latest KIA logo is white. It is also a very refreshing change, because KIA was using the red color for branding from 1994. They realized that the new logo cannot be designed with the same shade, hence they decided to go for a subtle white color. It also offers a simplistic logo image, yet looks very catchy to the eye. It could be said that the new KIA logo is a masterpiece designed with pure perfection and artistry. 

 

Many people want to know what is the real meaning of KIA logo. It is not just a mere wordmark that is written randomly. It is basically a fine illustration of company’s inclusive branding that is evolving rapidly with the passage of time. The new logo introduced in 2021 proposes an essence of passion, energy and modernity. It offers a very strong look to the company branding, enabling people to understand the strong marketing roots of the company.

Meanwhile, it should be noted that the logo used by the company in global markets is different from the one used in local industry i.e. South Korean market. The local KIA logo uses blue/black circle with a thick outlining carrying the symbolic “K” letter inside. It is quite different from the original one, but very unique in presentation as well. 

 

The typography used in the new KIA logo is very artistic. It uses a specific class of futuristic fonts in a quite subtle manner. The new logo is indeed based on the artistry of these fonts. It looks quite modern, enabling the company to showcase a fresh branding identity.

Historically, KIA Motors has preferred to use sans-serif font in its logos. The new logo has also followed the same pattern with a slight change. It has used the recursive style instead of going for the conventional one. This has made the wordmark more stylish, enabling the design to grab people’s attention at the first glance.