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The Rise and Evolution of the LA Rams Logo

LA Rams Logo

The LA Rams: An Introduction

The Los Angeles Rams are a professional football team based out of the LA metropolitan area. They are a part of the National Football League and belong to the West division of the National Football Conference.

The LA Rams sports team logo have won three NFL titles. They are the only team to win championship titles representing three different teams. They won the 1945 league title as the Cleveland Rams, the 1951 title as the LA Rams, and the 1999 Super Bowl title as the St. Louis Rams.

The first team to feature a team logo on their helmets, the LA Rams logo has always featured stylized curling ram horns in some form.  This iconography was adopted when a player and commercial artist, Fred Gehrke, painted a set of horns on the team’s leather helmets in 1948.

If you too desire an iconic custom logo design, then read on to find out how the LA Rams managed to design such a memorable logo.

1- The History of the Franchise and the LA Rams logo history

Initially, the team was formed in 1936 and was named the Cleveland Rams. The franchise was founded by an Ohio-based attorney named Homer Marshman and former Ohio State football player Damon Wetzel.

Wetzel, who had previously played for the Chicago Bears and the Pittsburgh Pirates, was named the general manager, while Marshman served as franchise principal. Wetzel, backed by Marshman, chose to call the team “Rams,” named for his favorite college football team from Fordham University.

The team joined the newly minted American Football League and finished the 1936 season in second place. Entering the NFL the very next year, they were assigned to the West division of the league. The next few years saw the team suffer more losses than wins.

Over a career that spans nearly nine decades, the Rams have played for three different cities, including Los Angeles, Cleveland, and St. Louis.

  • The team first moved their base of operation from Cleveland to LA in 1946, after their new owner Reeves threatened to leave the NFL if the request was not accepted. This move made the NFL USA’s first coast-to-coast sports association.
  • After nearly 50 years in Los Angeles, the team decided to move to St. Louis due to a dwindling fan base caused by years of lousy team management and worse luck.
  • The franchise moved back to LA for the 2016 NFL season, as the stadium owners in St. Louis had failed to meet the contract requirements they had agreed to with the Rams.
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2- Los Angeles Rams Logos Through the Ages

LA Rams Logo History 1937-1920

Over a career spanning nearly nine decades, the LA Rams NFL logo has seen quite a few changes, primarily to account for the changes to their host cities. The original logo featured a stylized ram’s head, which was an excellent complement to the team’s name.

The Rams were the first team in NFL history to wear helmets bearing the franchise logo. The trademark ram horns have been seen on team helmets since the late 1940s, with minor changes in style and colors seen through the years.

2.1- The Cleveland Era

Starting with the team joining the NFL in 1937, the franchise spent the next eight years claiming Cleveland as their home. This era of their career was marked by misfortune and bad luck, resulting in them suffering losses season after season.

With the team sitting out the 1943 season due to World War II’s rising intensity, causing a lack of players, the franchise returned to football in 1944. They saw their first successful season in 1945, with the Rams winning the NFL championship against the Washington Redskins in their last year playing for Cleveland.

2.1.1- Cleveland Era Rams Logo

During their time playing for Cleveland, the team used two iterations of their logo. Both logos featured a ram head with curling horns, with the first iteration facing right and colored in blue and white. The second logo was released in 1942 and featured the ram head now facing left, colored in gold and blue. The style of the ram’s head was different in this logo, but the design still signified the team name.

2.2- The LA Rams Phase 1

The following five decades of their career were spent playing for Los Angeles. During this time, the logo saw several changes based on artistic trends over the years. This era was initially quite successful for the Rams. Still, several dismal seasons resulted in a dwindling fan base over the years.

LA Rams phase 1 logo
2.2.1- Los Angeles Era Rams Logo

From 1946-1947, their first year in Los Angeles, the team used the previous logo designed the year before in Cleveland. The following logo was released in 1948 and featured a detailed ram head facing left and colored white and yellow. This logo was used for twenty-three years, their longest-running logo to date.

The team logo saw another redesign in 1972 and portrayed the ram head now facing right. This logo was used till 1983, seeing minor changes in colors and design details. The four years between 1984-1988 saw the team forgo the ram head and use a bold and brightly colored wordmark logo. Although a good logo, the experiment did not go over well. The symbol was changed again to feature a 2D image of the team’s blue helmet with yellow curling horns. This version saw use for the last six seasons of the Rams in LA.

2.3- The St. Louis Rams

Moving to St. Louis in 1995, the franchise called the city its home for the next two decades. The first ten years of their career in the new town were some of their more successful years, with the team picking up some fantastic players and playing some of the best games in the NFL.

After 2005, the next few years saw the team fail to make the playoffs year after year despite a strong lineup. In 2015, the team franchise decided to move back to Los Angeles. St. Louis had been unable to fulfill the terms of their contract stipulating they provide a proper stadium with new facilities for the team to keep them in the city.

St. Louis Rams logo
2.3.1- St. Louis Era Rams Logo

The next twenty years from 1995-2015 saw the team make several changes to the logo. The first change was to redesign the logo, with the new logo now featuring the team’s name in blue, white, and yellow, stretched under the St. Louis arch. The symbol used a pair of complementary fonts to write the team’s name, with the word “Rams” written in a stylized font with serifs. The city’s name was shrunk and placed above the team name in an italicized and smaller font, using a mix of blue, gold, and white colors.

The year 2000 saw the team change to an image-based logo again, which featured a cartoon-style ram head and neck with curling horns. This logo was used till 2015, with minor changes in the shades of the colors used.

2.4- The LA Rams Phase 2 (Current)

The Rams moved back to Los Angeles in 2016 after St. Louis, and the franchise fell through. After the 2015 NFL season, the league announced that any team approved to relocate to a new city would need to pay a $550 million fee.

After receiving relocation applications from the Rams, the Oakland Raiders, and the San Diego Chargers, the NFL approved the Rams for relocation to LA. Re-energized with massive fan support at their backs, the team started seeing success after years of dismal results, even featuring a league championship title match.

LA Rams phase 2 logo
2.4.1- Los Angeles Era 2 Rams Logo

Returning to Los Angeles nearly two decades later, the team modified the logo to account for the change in cities but kept the main artwork intact. The next three years, 2017 to 2019, saw the color palette change again, opting for a simple deep blue and white color scheme.

Finally, the team decided to go back towards a wordmark logo instead of an image-based one. The new logo now features the word “LA,” with the top of the letter A curving into a stylization of the classic ram horns. The logo is done in a mixture of blue and yellow, making It a compelling yet straightforward statement to the team’s return to Los Angeles.

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3- Logomark Los Angeles Rams Logos

The Rams use these logos as their primary identifiers, either alone or used with their wordmark logos. Over a career that spanned nearly eight and a half decades, the LA Rams logo has seen some major and minor changes. Some of these changes were widely popular with the fans, while others did not fare well with the same crowd.

Let us have a look at the primary Rams logos through the years.

3.1- 1937-1942 (The Original LA Rams Logo)

The first team logo for the rams was quite simple and easy to associate with the team. Released in 1937, the logo featured a detailed ram head with tightly curling horns. The image was drawn in profile and faced right.

As an image that quickly and effortlessly evoked the franchise’s name at a glance, the logo was drawn in blue, with solid blue horns accented by white. The use of these accents made the logo more detailed, which made it popular with the fans.

original Rams logomark

3.2- 1944-1947 (The First Redesign)

The Cleveland-based NFL team redesigned their logo in 1944. The new logo now featured sleeker and bolder lines, blue and yellow colors in their palette, and the profile now facing right. This redesign made their logo stand out better in a variety of mediums without losing its impact.

In 1946, the team moved to Los Angeles but used the same logo for a year after moving with slight changes. The emblem now featured a lighter color palette for the shades of yellow and blue to differentiate it from the Cleveland version. Meanwhile, the team used that time to figure out a new logo representing the team’s move to LA.

rams logo redesign 1944

3.3- 1948-1971 (The First LA Rams Logo)

The first logo explicitly designed for the LA Rams was released in 1948 and dropped the blue color in favor of plain white. The shape of the ram head and the horns was modified, with precise details outlined in black. The horns were colored yellow and accented with black lines to give the design a depth to the ridged horns.

Rams logo redesign 1948

3.4- 1972-1983 (Revamping The Color Scheme)

The logo saw another redesign in 1972, which simplified the color scheme to white accented and outlined in black. The new logo was minimalist, but it looked stylish. The resultant design was a way to protect the franchise’s values aspired to – loyalty, reliability, and, most importantly, professionalism.

The logo was changed in 1975, with the outline and the accents now changed to a dark blue color. The white color was replaced with dark yellow in 1981, bringing the original blue-and-yellow color scheme.

Rams logo redesign 1972

3.5- 1989-1994

After trying out a wordmark logo for a few years to lukewarm response, the franchise launched a new logo featuring a blue helmet with yellow ram horns painted on the sides. The artwork was attractive, with smooth lines and bold colors, signifying the Rams as a football team.

The LA Rams used this logo till the 1994 season when they moved from Los Angeles to St. Louis before the 1995 NFL season.

la rams logo helmet 1994

3.6- 2000-2019

In 2000, NFL teams started to adopt more straightforward artwork drawn in the style of cartoons for their logos. This move was aimed to make the symbols trendier and modern, and many franchises adopted similar logos.

The new team logo featured the head and neck of a ram in profile, facing right. The main body of the logo was colored a dark blue, with white accents around the face and the animal’s mouth. The smoothly curved horns were colored a dark gold, accented by a thin blue streak at the top.

Y2K redesign Rams logo

The entire image was outlined in the same dark gold as the horns, giving a solid and aggressive vibe to the logo.

Over the years, the logo saw several minor changes, such as:

  • A lightened shade of gold was used for the 2002-2012 version. This shade was made even lighter in the 2013-2015 logo version.
  • The light gold was swapped for a darker brown-gray color in the 2016 version of the logo.
  • All color was removed from the design except for the dark blue of the body.

4- Wordmark Los Angeles Rams Logos

Wordmark logos are those which are based entirely on typographic stylings. Many NFL teams use their wordmark logos in conjunction with their image-based logos. In contrast, others use them as their primary logos.

The Rams have used several wordmarks over the years, some as primary logos, while others are an accompaniment to their primary image-based logos.

4.1- 1984-1988 Primary (Restyling the Old LA Rams Logo)

In the mid-1980s, the LA Rams decided to change their iconic ram head logo to a stylized wordmark logo. They used the same color scheme of blue and yellow, with the franchise name written in big and bold letters.

The word “Rams” was written in a bold and capital san serif font and was colored blue. The initials of their home city were placed over the team name, smaller in size and colored yellow.

LA Rams first logo wordmark

The entire logo was displayed over a white background, which helped the logo pop with its bright colors and became more distinct.

While the idea behind the franchise logo design was good, the logo itself was not that popular. After just four years of use, the logo was replaced with a new image-based logo.

4.2- 1995-1999 (Primary St. Louis Rams Logo)

Moving to St. Louis in 1995, the team decided to create a new logo signaling the change. The resultant wordmark logo was made up of two lines of text beneath a blue and yellow arch signifying the iconic St. Louis Arch landmark.

The text was written in two different fonts, with the team name written in a fancy serif font using the title case. The font was outlined using a thin yellow bar, while the font used the team’s dark blue.

St. Louis Rams wordmark logo

A thin blue banner over the team name featured the city’s name in minor yellow characters, written in an italic san-serif font. This logo carried over the design aesthetic of previous team logos with the blue-and-yellow color scheme. It brought additional design elements signifying the team’s new hometown.

4.3- 2017-2019 (The Alternate LA Rams Logo)

After the team moved back to Los Angeles in 2016, the management decided to keep the wordmark and the primary logo the same for that season. The only change was the name modified to reflect the new hometown.

The name of the team was written in a bold title case using a sans-serif font. The letter “R” featured a stylized swash meant to mimic ram horns at the top. The bottom right leg of the “R” extended a horizontal bar underlining the other characters of the team’s name.

2017 wordmark la rams logo

The entire image was outlined by a thin blue line, separated from the main design by a bar of white. The name of the hometown was written in shrunken capital letters on the top right of the logo. The entire logo used just a white-an-blue color scheme, dropping the iconic yellow-gold from the team’s image.

4.4- 2020-Present (Primary LA Rams logo)

Releasing a new logo to commemorate their new home stadium, the team decided to adopt a wordmark as a primary logo in 2020. This simple logo features a blue-white-yellow color scheme, with just the team initials being used as the logo.

The letters “LA” are written in a bold and capital typeface, written in blue. The top of the letter “A” curves out behind the letter, portraying ram horns, and is colored yellow. The entire logo is overlaid over a white background, helping the design look sharp and distinct

LA Rams wordmark logo 2020 redesign

5- A Comparison Between the Old and the New LA Rams Logo

The previous logos used by the Rams, whether in Cleveland, St. Louis, or LA, feature an iconic ram head profile signifying the team’s name. Over the years, the logo saw itself modified, with designers tweaking the original concept of the logo to make it look more modern.

 But despite the changes, the original concept of the ram head profile is an image that fans identify with the franchise.

la rams logo old & new comparison

The new logo, released in 2020, is quite different from the iconic LA Rams logo. The designers have tried to incorporate similar iconography to the new logo, such as the curving swash at the top of the letter “A” in LA mimicking a ram horn. Despite that, the abstract design does not go with the team’s vibe.

Since its release, the new primary logo has faced widespread backlash from fans and supporters, criticizing the design team for losing the aesthetic of the original Rams franchise. But despite the backlash, the LA Rams franchise has maintained its position among the five most valuable NFL franchises in 2020.  

Frequently Asked Questions

The LA Rams released their new logo before the 2020 NFL season, featuring the letters LA and the A designed to look like a ram's horn. They kept the iconic color theme of blue and yellow, with the shades lightened slightly.

According to official sources, the new design is an homage to the historical uniforms and colors of the Rams. It now used the iconic blue and yellow color combination and the curved ram's horn imagery incorporated into the logo.

Despite the backlash from fans, the LA Rams will not change their logo back. According to the design team, the logo has been carefully designed by taking inspiration from all previous Rams logos. That resulted in a design that embodies the essence of the entire franchise history.

The new LA Rams logo 2020 was released on March 23. The new design featured the same color combination. Still, it replaced the classic navy blue and light gold with royal blue and solid gold. The logo consisted of a blue "LA" over a white background, with a golden curving ram's horn extending from the letter "A."

The new helmets for the LA Rams feature a throwback design, with a metallic chrome blue shell offset with a yellow gradient horn and accented with a blue face mask. These helmets are paired with blue jerseys featuring yellow gradient numbers and complemented by blue or yellow pants.

In The End

The history behind the evolution of the LA Rams logo is quite vast.

The only team to reach league playoffs for three different cities, the Rams have experienced many lows and highs in their career, spanning nearly nine decades. But despite the setbacks, the support of a loyal fan base has helped them become one of the most valuable NFL teams in recent history. Besides that, you may also find the evolution and history of San Francisco 49ers logo and Chicago Bears logo entertaining. 

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