
Find Out How These Business Logo Examples Represent Their Brand
Logos are some of the most common brand art we see around us every day, from billboards to flyers, digital ads, and more. And essentially every brand that wants to make it big, aims to create an appealing logo, and looks for inspiration among various business logo examples around them.
And while many brands end up making brand symbols that are the perfect representation of their business, the fact of the matter is that there are many generic looking logos out there too. However, in this sea of mediocrity and generic designs, there are a few logo examples that stand out, due to the sheer artistry and creativity of the logo design company they hired for it.
These brands not only stand out, but have established themselves as here to stay. Let’s take a look at some of these grand brand symbols, and see what it is about them that makes them so great.
1- Hallmarks of a Good Logo Found in The Best Logo Examples
Before we discuss the various logo examples that inspire, we need to first understand what actually makes these logos so great.
To put it simply, there are many factors common among great types of logos, which ensure that the logo that embodies those features will have a high chance of success. However, some of the most common factors, that are easy to see and understand, are the three mentioned below.
1.1- Simple
Simplicity in design is a great tool if you want to want to make sure that the generic logo you are creating will be iconic and popular. However, there is a fine line between simple, and basic. A basic design is just that – basic and boring. It fails to capture the essence of the brand it represents.
However, a simple design aims to reduce the chances of visually confusing the viewers, and uses easy to follow lines and design elements to convey their intended message.
1.2- Memorable
Memorability is intrinsically linked with the concept of simplicity. Simple logo examples are easier to comprehend, which in turn makes it easier to remember and recognize it later when seen again. And if we think about it logically, if a logo design is easier to remember, it will automatically fulfill one of its primary branding function – being memorable.
1.3- Abstract Yet Related
Logos are rarely direct about the message they want conveyed. However, when you go for an abstract design, it is important that it connects with your brand’s message without going through a lot of hoops. Because while a little mystery and disconnect is good for building hype, too much is going to end up confusing the viewers, making it a harder to connect with them as intended.
2- Best Logo Examples of Great and Timeless Logos
Now that we know some of the most common factors that make some of the greatest logos so timeless, let’s take a look at some logo examples that personify these elements. From simple logo fonts, to basic color palettes, these logos show that it doesn’t take intricate designs or gaudy color schemes to make a logo memorable.
2.1- Lego
2.2- Ferrari
2.3- FedEx
2.4- McDonald’s
2.5- Coca-Cola
2.6- Apple
2.7- Nike
2.8- Volkswagen
2.9- Shell
2.10- Domino’s
3- Types of Logo Designs
Now that we’ve taken a look at some of the best looking logo examples out there, the next step is to learn how to design a logo that embodies the same characteristics as the ones above. But in order to do that, we need to understand the different kinds of logo design types in order to take maximum advantage for our brand.
3.1- Lettermarks
Lettermarks are simple logos that incorporate the initials of the company within the design. They are often considered the simpler versions of wordmarks. However, unlike wordmarks, lettermarks are more stylized in terms of design.
3.2- Wordmarks
Wordmarks are logos that incorporate the company’s name within their design. This type of logo is often preferred by those who want to promote the brand name as a central part of their strategy, unhindered by any abstract designs.
3.3- Abstract
Abstract logo examples are some of the most versatile and effective in terms of memorable branding, if executed well. They can be used to subtly connect with your brand name and message, while providing a compelling visual stimulus to viewers.
3.4- Mascot
Mascot logo symbols rely on a mascot, a character that embodies their brand identity, to promote their company or product. Chester Cheetah, Count Choculla, and many other famous mascots are used by brands to provide a medium to connect with their consumers.
3.5- Combination
Combination logos are designs that use a combination of these other logotypes to create a logo that makes the best of both worlds. By using design elements from different types of logo styles, the designer can target different visual consumers, thus boosting the logo’s impact.
3.6- Pictographs
Pictographs are logos that use a standalone symbol for their brand symbol. Apple, Nike, and other such brands use a picture without a wordmark or lettermark, which is still easily understood by their target market.
Frequently Asked Questions
The five characteristics of a good logo include:
- Simplicity
- Relevance
- Memorability
- Timelessness
- Versatility
Good logos by definition are those that are simple, yet are perfectly capable of expressing their brand’s message when representing it. They are usually designed after careful planning, and are not the result of whims.
Yes, a logo can be just words. However, they shouldn’t be too long, and they should be easy to pronounce. This type of logo is called a wordmark.
The Apple logo is arguably the most famous logo in the world today.
Conclusion
Finding the right logo examples to find the inspiration can be a little daunting, especially if you are unsure about the direction of your intended logo. However, if you follow the tips and take a look at the logos listed above, you will be able to have a good idea about what you need to incorporate within your design.
If you want a professional logo design services to help you create a brand logo, Logo Poppin’s expert designers are here to help you create a logo that will boost your brand’s impact.



Logopoppin
Logopoppin is a graphic design agency that specializes in logo designing, web development, video production and advanced branding services. We love to innovate businesses with new age technologies, allowing them to improve their visual reputation.