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Discover How You Can Use Photo Booth Logos to Grow Your Photography Business
Logos are the lifeblood of a business’s branding. Without a great logo to base it all on, the entire branding aspect of a business fails. And that same sentiment goes for the comparatively niche business of photo booths as well. There is often an overlap between traditional photography and photo booth logo ideas, due to their somewhat similar nature.
However, there is something distinct about the style of these brand symbols that make them unique to this niche. After all, your photo booth logo is the face of your brand, the one thing that automatically singles out your photo booth from all the others. That is why, in order to get the best impact, you should always go to an expert logo design services to get your brand symbol designed.
But, what kind of a photo booth logo would suit your brand? Because even if you hire a professional, you’ll need some kind on an idea about the direction you want your logo to go in. So, let’s explore the world of photo booth logos, and discover some great ideas on how to create an amazing one for your brand.
Why Do Photo Booth Businesses Need Great Logos?
Source: Boothlegger Photo Booths – PartySlate
As we mentioned before, you brand logos are one of the most recognizable parts of your brand, remembered and recognized far more than even your brand name. Moreover, it is that one element that is added to nearly every element of your brand, from your website, to social media accounts, marketing and branding materials, and of course, your photo booth and other equipment.
In recent years, photo booths have seen an unprecedented rise in popularity. In fact, studies suggest that business owners with a photo booth onsite manage to net around 75% in profit margins. Now imagine if you own and operate a photo booth business. With the modern technological advancements, a recent craze has been in the form of 360 photo booths, which have a camera that rotates 360-degress around the person and captures shots from different angles.
Now, considering that your logo is on virtually everything that a potential client may associate with you, its no wonder that having a logo is a necessity nowadays. The question is – why a great one?
Well, when we talk about a great logo, it has nothing to do with how grand it looks. In fact, a brand logo’s greatness is predicated on these five elements.
- A Unified Brand Identity
When it comes to your brand logo, there is an expectation that it would unite your branding across the various channels. Moreover, you want it to embody your company values and personality, while giving a glimpse of the awesome experience you offer your clients.
- A Strong First Impression
The adage “A first impression is the last impression” is still relevant today. As humans, we tend to form a perception, based on as little interaction as a first meeting. Therefore, a logo that has a strong first impact, one that impresses the consumers, is a great brand logo.
- Highly Memorable
Memorability is a necessary factor for all brand logos, big or small. Think McDonalds with its iconic golden arches. When we talk about one of the most well displayed elements, its essential that people not only remember it, but have an easy time recalling it too. A brand logo that is highly distinctive and memorable is said to be a great logo.
- Aesthetically Distinctive
Mediocrity in logo design is having a logo design that people often confuse with another brand’s logo. In order to be a successful company logo, your logo needs to be distinct and unique. Only then would it be memorable, which is a prerequisite for a logo to be considered great.
- Provides Branding Consistency
As the logo is displayed on nearly every element of business, it serves as the prime tool to provide a semblance of connection and unity across your branding and marketing elements. This consistency helps consumers’ associate disparate elements with your company, thus ensuring brand unity and awareness.
Key Elements That Define the Great Photo Booth Logo Ideas
Source: Vannagram & Co.
Now that you know why there is a need for great photo booth logo ideas, and how these logos can help a brand establish itself and grow, you are now ready to move on and study the various design ideas. However, before you do that, we believe that there is a one thing that you need to know about, in order to understand the significance of the design ideas, as well as how to incorporate them in your design.
That thing is an overview of the design elements that any brand logo, especially an artistic one for a photo booth business, needs to address. In fact, we can say that these elements constitute the foundation of your brand logo, and include:
- The Color Scheme
The color combination used in your photo booth logos are very important. Colors have a way of influencing our emotions, which means that with the right color palette, we can make it easier for our brand to attract the right consumers. On the other hand, a bad color scheme can turn away relevant consumers.
- Logo Typography
Your typography is another design element that adds meaning to your logo. In fact, when we talk about embodying the essence and personality of the brand, the typography is one element that can help you with that.
- The Iconography
Now the iconography is something that is hard to find for many brands. Using one and incorporating it into the design isn’t difficult. However, the problem is that finding a suitable graphical icon to suit the brand can be quite problematic. However, if you manage to create one, it would help solidify the brand presence of your company, enabling you to grow.
- The Simplicity of the Design
It’s a known fact that its easier to remember and recognize stuff that is simpler, with much less intricate detail. And in art, that doubly true. Most consumers are exposed to a brand symbol for a few seconds at a time, at most. In those few seconds, there is only so much detail they can absorb. So if your logo has too many subtle details, they will miss of a lot of that, which will in turn dilute the essence of your brand message.
- Adaptability and Scalability
Today, a brand logo is displayed on a variety of media, across both print and digital. From large billboards to small icons on social media ads, these logos should be designed to be clearly visible in a variety of sizes.
Moreover, they should also be perfectly adaptable from one media to another, with no discernable change. This will help you create brand unity across all marketing and branding channels for your business.
Eight Creative Photo Booth Logo Ideas That Are a Shoe-In For Success
Source: Photomatica
So far we have discussed why photo booth businesses need logos in the first place, as well as the key elements that make good photo logos a success. But learning about the elements like this isn’t going to help you more than giving you a basic understanding of the topic, and nothing about the various types of logos your photo booth business can use.
Therefore, we have devised a list of some great logo ideas for photo booths, so that you can see how to use these elements successfully to create some awesome thematic brand logos. Let’s dive in and discover what they have to tell us.
Modern and Minimalist
If you want to be ultra-modern in your brand design, then going for a chic minimalist design would be the ideal solution. With some modern, sans-serif vs serif fonts, and a monochrome or understated dual-tone color scheme, you can easily go for a contemporary look that fits today’s aesthetic.
This is great if you want your business to look professional and with the times, emphasizing the modern conveniences of photo booths rather than its nostalgic charm. However, one benefit this type of photography booth logos enjoy is that their designs are perfectly suited for various branding and marketing mediums.
Charmingly Vintage Vibes
Source: Vintage Photo Booth – Matrimonio
On the flip side, if you want your logo to have some form of vintage vibe, with a classically charming design, then this style is perfect for you. In order to incorporate that, you need to use some form of suitable vintage fonts, as well as go for a slightly washed out retro color scheme, which will give a feel of aged elegance.
By doing this, you will be able to capture a sense of history and timelessness within your logo design, giving your consumers a taste of that retro photography charm that people love today.
Carefree Playfulness
Playfulness is a vibe that most brand logos today tend to avoid. However, for a business like photo booths, this can be the perfect brand vibe for you. Do consider that unless its for a professional purpose such as taking headshots for people, most photo booth business comes from parties, carnivals, and other such places.
People use it to take goofy, fun photos of themselves and their companions, which means that what your consumers are looking for is joy and excitement. So why shouldn’t you match that energy by incorporating playful elements like photo booth props etcetera to jazz up your design. And if you offer something special like a 360-degree photo booth, why not focus your design on creating a 360 photo booth logo.
Keeping it Simple with a Shutter
Source: Old School Booth UK
Some photography businesses adhere to a no-nonsense attitude when it comes to logo design. All they want is a simple design that portrays that their business is photography, and that’s it. They don’t want to have anything to do with playful, quirky photography logos, but do not want their designs to be considered minimalist logos either.
If that is how you want your business to be, then there are some elements that can be incorporated into your design. First, your logo would be a very plain affair. Next, you will use some plain design element like an outline of a camera or even just a lens and shutter to represent your business. Finally, to round it up, you will use a simple, understated font, and a color scheme to match that vibe.
Fun with Frames
Frames are a great design element to use in your photo booth logos. They work by emphasizing certain aspects of your logo design, which can be a great way to subtly guide the viewers’ eyes to certain points, thus ensuring that you brand message gets told properly.
Moreover, if you want to make it even more interesting, you could go for some interesting frames that are hand-drawn. You could choose a professional designer create one from scratch for you, or you can even use a ready-made design and tweak it for your logo.
Retro Chic
Source: Good Times Roll
Retro design isn’t just about using some old font styles and color palette, and calling it a day. It’s about embodying that classic vibe, that feeling of history and significance in its design that doesn’t transcend the brand its representing, but instead works to enhance and improve its message.
Now how about portraying a chic vibe alongside your retro look of 80s graphic design? Well, that’s where things get a little interesting. By combining elements, like a chic typeface, with vintage color palettes and art styles, results in a logo design that is hard to forget.
Nostalgia of the Polaroid
Polaroid camera were originally a thing of the past. However, so great was the nostalgia of a camera that could instantly print out photos that it was brought back in recent years as the Instax. While the earlier instant cameras were designed to scratch that itch of people being able to view their images as soon as taking them, that was addressed by the advent of digital cameras mostly.
However, today, people yearn for that excitement of getting their images printed directly, with a sharp, vintage tone to the developed film. And that is a feeling that people can get from your photo booth business. So, try to incorporate the elements of a Polaroid camera into your vintage logo design, and let your consumers revel in that nostalgic bliss.
Monograms for the Win
Source: Lisa Rogers – PosterMyWall
One way to keep your logo simple without going overboard was to make it a wordmark. Or, in some cases, even a lettermark in the form of a monogram. Now, it may seem like monogram logos are boring and uninspired, but the fact that they successfully represent their brands without the help of any imagery is a feat in itself.
A well-styled monogram logo for your photo booth can do wonders for its, lending a regal, elegant feel to the design. Moreover, it is one of the few types of logos that can be easily used on any variety of mediums, from print to merchandise, especially if you use the right logo fonts.
Conclusion
To sum it up, the choice of finding the perfect photo booth logos for your brand can be a bit daunting. However, if you have decided to go for it, and have the right tools and expertise for it as well, then you will be able to make one easily. One of the biggest problems that many of those making their first design first run into, is finding a reliable guide online to help them start their journey. And this guide here is a the perfect starting guide to anyone looking to create an awesome photo booth business.
Logopoppin
Logopoppin is a graphic design agency that specializes in logo designing, web development, video production and advanced branding services. We love to innovate businesses with new age technologies, allowing them to improve their visual reputation.
