Starting a new business is never easy, especially in a competitive market. One of the most significant issues that plague photographers who plan to start their agency is developing proper photography business names. And not just any name, but a name that will help them stand out and apart from their competition.
A good business name is essential to a company’s success. Essentially, it allows you to build a brand around the business.
Many companies have used a catchy and memorable name to create iconic brands that have lasted for decades.
Can’t think of what to name your photography business? We have compiled a list of creative names for a photography business. No matter the photography niche you prefer, here you will find business names to inspire your own.
Being a photographer is not easy, especially if you are in business for yourself. Capturing the true essence of a scene and the emotions of the photo’s subject is truly an art form. These images help us remember that instance in time vividly, years after it occurred.
Owning high-quality equipment like a reliable camera and other assorted gear is a given when you want to be a professional photographer. But to turn it into a dependable business and a brand, you need something more. You need a name.
According to recent surveys, nearly 77% of consumers patronize a business based on its brand name. That is because a business name can portray their message and the brand archetypes they embody as well.
Let’s look at the names some successful and popular photography agencies are using for their brands.
Different photographers and artists, in general, follow a theme for their art. For a photographer, it is the style or niche they cater to, such as wedding or baby photography. The company’s name is significant to portray the right vibe according to your type of photography.
Want to stand out from the competition with a catchy photography name? Get the inspiration you need to name your business by checking out creative photography businesses from your niche.
Suppose you are a photographer who loves to take spontaneous and incredible photographs. In that case, the following business names are the perfect examples to inspire your own photography agency’s name.
Weddings are somewhat formal yet fun events. One of the most critical moments in the bride and groom’s lives, memorializing these moments is of utmost importance. An agency with a name that inspires confidence is the need for this niche.
For many people, their pets are their lives. Commemorative portraits of these beloved pets are often used for greeting cards or just kept as mementos of happy times. Check out the popular photography business names in this niche.
Family portraits are an annual ritual for many families to commemorate the passing of yet another year. From creating a child’s baby album to celebrating your children’s graduation, these images are emotional placemarks in the passage of our lives. Find out what names go well for this category.
Formal events demand a photographer with a touch of elegance—someone who can take the best images and infuse them with a touch of elegance and sophistication. Check out what photo studios name themselves to give themselves that touch of elegance.
Personal portraits are pretty famous, with people wanting professionally captured headshots or images for work or sentimental reasons. This type of photography requires an innate sense of framing the right shot that captures both the perfections and the imperfections within a picture. Find out the popular personal photography business names this year.
Just Don’t Blink Photos
Food photography is an essential tool in marketing restaurants and food vendors, and these photographers are therefore high in demand. With the right light and framing the image just right, even the simplest of dishes can look like a masterpiece. Let’s see what food photography business names are prevalent nowadays.
Now that you have a list of photography business names to inspire your own, another fundamental question might arise. How can you make sure that you are choosing the correct name?
The name of a business is one of the first things a potential customer looks at when searching for a suitable place of business. A great business name draws customers to your brand. It portrays the essence of your brand in a way that makes it easy for the customer to understand the purpose of your company.
Let us look at how you can choose a name for your photography business. The perfect name would represent your brand’s message and amplify the impact of that message to attract more customers and boost sales.
Many photographers work alone, and therefore for them, their brand is the individual themselves. That is why they prefer to name their photography businesses after their names.
And let’s be fair, it is the most obvious choice for them to do so. The quality and artistic flair of the photos make a photographer’s brand. Therefore, naming your agency after yourself will help viewers associate that artistic style with you.
Moreover, this is an excellent strategy to turn your name into a brand and make it as iconic and well-known as many other famous brands. It is always easier to associate a business with an artist if they share a name, especially if you want to promote your reputation within the field too.
Nevertheless, if naming your business after yourself is not something you prefer, then the next option is for you.
To name your photography business something other than your name, a few rules need to be followed. That will allow you to choose a name that enhances your brand profile. While the perfect name may be entirely different for two different photography agencies, they will conform to a few basic rules.
Let’s see what guides the making of a great photography business name.
A long name with too many syllables might sound like a unique and creative option. But logically, the longer the title, the higher the chance that people might confuse it, mistake it for something else or forget it entirely.
The general rule of thumb is to go for a single word name, making it short, memorable, and impactful. If that does not work for your brand, then go for a name not exceeding three words, as any longer may end up overwhelming your consumers.
Visual appeal is an excellent asset for any business. An appealing company will be able to attract clients and make them overlook a few minor issues.
Your business’s name has the same effect, and the way that name sounds can affect your brand’s overall visual appeal.
Your agency’s name will be printed on different types of merchandise. That includes client samples, custom office stationery, and marketing materials. So your business name needs to be able to leave its mark in an instant. Therefore, always make sure to sound out the name you choose to see if it has that effect.
A website is a necessity for a business nowadays. It is a great tool to drive business in this digital age. A website is considered your digital storefront, which can display your portfolio and give a prospective customer an idea of what your services entail.
Therefore, when choosing a business name, make sure that there is a proper domain name available. A suitable domain name is the same as your company name. Suppose another business has a domain name similar to yours, and they work within the same market sector. In that case, it might end up confusing your customers.
Often, a photographer may start in one niche, but over time begin pursuing projects from others. To cater to this natural evolution of a business, the name of that business needs to be versatile.
Suppose the name for a baby photographer business is too specific. In that case, a problem might arise if and when the photographer decides to move over to a new and different niche, such as wedding photography.
Therefore, choose a versatile name to allow it to adapt to your business.
While it is true that a name needs to be versatile, your brand name also needs to be something that your target audience can relate to. A mighty photography business name speaks to your prospective customers and attracts them towards your business.
But to do that, it needs to be something that attracts your target audience in the first place. A food photographer needs to have some indication in their name that shows what niche they cater to. Choosing a name that appeals to your customers is the way to go.
There are a few things that you need to avoid when choosing your company’s perfect photography logo. While these issues might seem minor or trivial, they can affect the impact of your name and affect your business adversely.
Listed below are some things to avoid when naming your photography business.
It is something that might be unavoidable for those choosing to name their business after themselves. But for those preferring a separate name, make sure that you choose one easy to spell.
An easy-to-spell name makes it easy for people to remember your business and tell others about it.
While being playful can be necessary for some business niches, outright rude names are severely frowned upon. These include titles that contain slurs, generally inappropriate words, or even language which is not common in a professional setting.
Choose a name that appeals to most of your consumers and contributes to the positive impact of your brand’s visual appeal. Studies suggest that nearly 9 out of 10 purchases are affected by the consumers’ emotions. Hence, a name that evokes positive emotions is what every photography company should aim for.
Naming trends do come and go, and designing your name around a trend that might become obsolete might not be such a great idea in a few years. After it retires, your business might start sounding outdated or old-fashioned, which might not be so great for a photography business.
Choose a name that transcends seasonal naming trends to become timeless.
Names that are too long are a recipe for disaster. A longer name may end up confusing a potential customer, as the name may get muddled in the minds of your consumers.
Moreover, simple and shorter names make it easy for people to remember the name of your business for a long time and allow them to tell others about that quickly.
As a general rule of thumb, good photography business names need to be simple to spell and pronounce. Even if you use your name for your business, try to use a mix of terms that make it easy to pronounce.
A hard-to-pronounce name will have the same issues as a too long or too hard name to spell. So try to keep your business name easy to pronounce.
With the rising popularity of different social media platforms nowadays, choosing a name available on major social media networks is good. A social media account featuring your business name but not belonging to you might affect your business adversely.
A distinct name available on all social media platforms will help you maintain all possible channels to attract consumers to your business. That will be achieved by ensuring that they can reach you through any traditional media.
When naming your business, make sure that you use words that are easy to remember. Complicated or rarely used words might be used to make the name sound distinct, but that might make it less memorable.
That is the opposite of what we hope to achieve with our business name. Therefore, we need to use simple words for our business names to make them more memorable.