img

Get A Free Quote

Drop Us Your Details Below

    24 Shades of Purple Color and the Royal Aesthetics They Embody

    Hailey Savona Published: May 28, 2024 15 min read

    Discover an Amazing Variety of Purple Color with Names and See What They Represent

    As we all know, different color families, and even the specific shades within them, influence our emotions and perceptions when we see them. Now, we know that reds are used to give your designs a sense of energy, vitality, and passion. Blues, on the other hand, are colors that affect calm and trust, elements that are necessary for a brand’s success. So what do shades of purple color, the combination of red and blue, represent in color theory?

    Purple has long been considered a color group associated with royalty and elites in general, enjoying a regal position due to its rarity and difficulty of production. From the Roman Empire to civilizations even older, the cream of those societies has worn the color.

    But with so many different shades and purple colors, how do you know which ones to use in your palettes? In fact, can substitute one shade for the other from the purple palette, or do different shades of purple color represent different things?

    Let’s dive in to the rich world of purple, and explore what some of the top shades in this color family represent. The colors and shades we will discuss today are those that are sure to add immense value to any professional graphic design agency’s branding color schemes.

    So, join us as we begin this journey.

    Shades of Purple Color – Historical Significance and What They Represent

    Aesthetic Purple
    HEX #502380 RGB 80, 35, 128 CMYK 38, 73, 0, 50
    Affair
    HEX #6F4685 RGB 111, 70, 133 CMYK 17, 47, 0, 48
    African Violet
    HEX #B284BE RGB 178, 132, 190 CMYK 6, 31, 0, 25
    Amaranth medium purple
    HEX #873260 RGB 135, 50, 96 CMYK 0, 63, 29, 47
    Amaranth Purple
    HEX #AB274F RGB 171, 39, 79 CMYK 0, 77, 54, 33
    Amethyst
    HEX #9966CC RGB 153, 102, 204 CMYK 25, 50, 0, 20
    Antique fuchsia
    HEX #915C83 RGB 145, 92, 131 CMYK 0, 37, 10, 43
    Artist's Purple
    HEX #C71585 RGB 199, 21, 133 CMYK 0, 89, 33, 22
    Autumn Purple
    HEX #834468 RGB 131, 68, 104 CMYK 0, 48, 21, 49
    Aztec Purple
    HEX #893BFF RGB 137, 59, 255 CMYK 46, 77, 0, 0
    Baltimore Ravens Purple
    HEX #280353 RGB 40, 3, 83 CMYK 52, 96, 0, 67
    Begonia Pink
    HEX #EC9ABE RGB 236, 154, 190 CMYK 0, 35, 19, 8
    Black Currant
    HEX #540E32 RGB 84, 14, 50 CMYK 0, 83, 40, 67
    Blackish Purple
    HEX #291E29 RGB 41, 30, 41 CMYK 0, 27, 0, 84
    Blue Lilac
    HEX #7B679A RGB 123, 103, 154 CMYK 20, 33, 0, 40
    Blue Violet
    HEX #8A2BE2 RGB 138, 43, 226 CMYK 39, 81, 0, 11
    Blush
    HEX #DE5D83 RGB 222, 93, 131 CMYK 0, 58, 41, 13
    Boss's Jokes
    HEX #B0306A RGB 176, 48, 106 CMYK 0, 73, 40, 31
    Brick Pink
    HEX #E5BDB8 RGB 229, 189, 184 CMYK 0, 17, 19, 10
    Bright lilac
    HEX #D891EF RGB 216, 145, 239 CMYK 10, 38, 0, 6
    Bright Purple
    HEX #BF40BF RGB 191, 64, 191 CMYK 0, 66, 0, 25
    Brilliant Purple
    HEX #D399E6 RGB 211, 153, 230 CMYK 8, 33, 0, 10
    Brownish Pink
    HEX #C08081 RGB 192, 128, 129 CMYK 0, 33, 33, 25
    Brownish Purple
    HEX #76424E RGB 118, 66, 78 CMYK 0, 44, 34, 54
    BTS Purple
    HEX #551a8b RGB 85, 26, 139 CMYK 83, 100, 6, 2
    Byzantine
    HEX #BD33A4 RGB 189, 51, 164 CMYK 0, 73, 13, 26
    Byzantium
    HEX #702963 RGB 112, 41, 99 CMYK 0, 63, 11, 56
    Cardinal
    HEX #C41E3A RGB 196, 30, 58 CMYK 0, 85, 70, 23
    Carolina Plum
    HEX #9B84A1 RGB 155, 132, 161 CMYK 4, 18, 0, 37
    Cherry Blossom
    HEX #FFB7C5 RGB 255, 183, 197 CMYK 0, 28, 23, 0
    Cherry pink
    HEX #DE3163 RGB 222, 49, 99 CMYK 0, 78, 55, 13
    Chilean Pink
    HEX #E8C3BA RGB 232, 195, 186 CMYK 0, 16, 9, 9
    Chinese Violet
    HEX #856088 RGB 133, 96, 136 CMYK 2, 29, 0, 47
    Claret
    HEX #7F1734 RGB 127, 23, 52 CMYK 0, 82, 59, 50
    Clay Pink
    HEX #E8BFB1 RGB 232, 191, 177 CMYK 0, 18, 24, 9
    Clemson Tigers Purple
    HEX #522D80 RGB 82, 45, 128 CMYK 84, 100, 13, 3
    Congo Pink
    HEX #F88379 RGB 248, 131, 121 CMYK 0, 47, 51, 3
    Cotton Candy
    HEX #FFBCD9 RGB 255, 188, 217 CMYK 0, 26, 15, 0
    Crepe
    HEX #F89883 RGB 248, 152, 131 CMYK 0, 39, 47, 3
    Cyber grape
    HEX #58427C RGB 88, 66, 124 CMYK 29, 47, 0, 51
    Cyber Grape Purple
    HEX #58427C RGB 88, 66, 124 CMYK 29, 47, 0, 51
    Dark Byzantium
    HEX #5D3954 RGB 93, 57, 84 CMYK 0, 39, 10, 64
    Dark Magenta
    HEX #8B008B RGB 139, 0, 139 CMYK 0, 100, 0, 45
    Dark Orchid
    HEX #9932CC RGB 153, 50, 204 CMYK 25, 75, 0, 20
    Dark Pastel Red
    HEX #C23B22 RGB 194, 59, 34 CMYK 0, 70, 82, 24
    Dark Purple
    HEX #301934 RGB 48, 25, 52 CMYK 8, 52, 0, 80
    Dark slate blue
    HEX #483D8B RGB 72, 61, 139 CMYK 48, 56, 0, 45
    Dark Violet
    HEX #9400D3 RGB 148, 0, 211 CMYK 30, 100, 0, 17
    Debian Red
    HEX #D70A53 RGB 215, 10, 83 CMYK 0, 95, 61, 16
    Deep Lilac
    HEX #9955BB RGB 153, 85, 187 CMYK 18, 56, 0, 27
    Deep Magenta
    HEX #CC00CC RGB 204, 0, 204 CMYK 0, 100, 0, 20
    Deep Purple
    HEX #3a243b RGB 58, 36, 59 CMYK 2, 39, 0, 77

    Purple is one of those shades of color that has been derived by the ancients from their native fauna. While the red pigment carmine (cochineal red) was derived from the Cochineal insect in the New World, most of Europe used the color called crimson or vermillion, derived from the Kermis insect, but wasn’t as vivid.

    The earliest record of discovering and using purple comes from the city of Tyre, in Phoenicia (now present day Lebanon). There, the locals produced the deep and vivid purple die from the crushing and fermentation of the Murex snail, found on the shore of Tyre. And the resultant color was known as Tyrian purple, named after its origin city.

    Bright shades of purple

    In those days, the color quickly became a symbol of the very rich and the royalty, solely because its rarity and difficult production meant that only the wealthy could afford it. And as the color quickly entered Rome, it became a symbol of the Empire, being dubbed Imperial purple.

    Now, as a mixture of red and blue, the different shades of purple color give off slightly different vibes to each other. However, one element is common to them – the feeling of calm confidence and self-assured energy they embody.

    That is why the colors and its related shades have long been associated with the royalty and religious clergy. In the centuries past, these people were believed to be the bravest, wisest, and the most spiritually connected of the people in the land. And these elements have trickled down into our modern symbols, such as the Purple Heart medal for bravery, or the purple vestments worn by the clergy during Lent.

    Dark shades of purple

    Similarly, the spiritual connection of purple can also be witnessed by the color’s use as a symbol of mourning. In many old European and Asian cultures, the deep shades of purple are used alongside black as the colors of mourning and remembrance of the dead.

    So, that is how the different purple shades show various aspects of spirituality. On one end, we have the lighter, brighter shades showing the spiritual loftiness of colors like royal purple and Tyrian purple, while the darker shades remind us of the unavoidable nature of death in life.

    24 Shades of Purple Color That Add an Amazing Royal Charm to Your Color Palette

    Dark slate blue
    HEX #483D8B RGB 72, 61, 139 CMYK 48, 56, 0, 45
    Dark Violet
    HEX #9400D3 RGB 148, 0, 211 CMYK 30, 100, 0, 17
    Debian Red
    HEX #D70A53 RGB 215, 10, 83 CMYK 0, 95, 61, 16
    Deep Lilac
    HEX #9955BB RGB 153, 85, 187 CMYK 18, 56, 0, 27
    Deep Magenta
    HEX #CC00CC RGB 204, 0, 204 CMYK 0, 100, 0, 20
    Deep Purple
    HEX #3a243b RGB 58, 36, 59 CMYK 2, 39, 0, 77
    Deep Ruby Purple
    HEX #843F5B RGB 132, 63, 91 CMYK 0, 52, 31, 48
    Deep Violet
    HEX #330066 RGB 51, 0, 102 CMYK 50, 100, 0, 60
    Dull Purple
    HEX #9861A5 RGB 152, 97, 165 CMYK 8, 41, 0, 35
    Dusty Rose
    HEX #DCAE96 RGB 220, 174, 150 CMYK 0, 21, 32, 14
    Early Bird
    HEX #CEA2FD RGB 206, 162, 253 CMYK 19, 36, 0, 1
    Eggplant
    HEX #614051 RGB 97, 64, 81 CMYK 0, 34, 16, 62
    Electric Purple
    HEX #BF00FF RGB 191, 0, 255 CMYK 25, 100, 0, 0
    Embassy Purple
    HEX #3B343C RGB 59, 52, 60 CMYK 2, 13, 0, 76
    Eminence
    HEX #6C3082 RGB 108, 48, 130 CMYK 17, 63, 0, 49
    English Violet
    HEX #563C5C RGB 86, 60, 92 CMYK 7, 35, 0, 64
    Faded Purple
    HEX #795F80 RGB 121, 95, 128 CMYK 5, 26, 0, 50
    Fairy Tale
    HEX #F2C1D1 RGB 242, 193, 209 CMYK 0, 20, 14, 5
    Fandango
    HEX #B53389 RGB 181, 51, 137 CMYK 0, 72, 24, 29
    FedEx Purple
    HEX #660099 RGB 102, 0, 153 CMYK 33, 100, 0, 40
    Fig
    HEX #43294D RGB 67, 41, 77 CMYK 13, 47, 0, 70
    Flickr Pink
    HEX #FB0081 RGB 251, 0, 129 CMYK 0, 100, 49, 2
    Flirt
    HEX #A2006D RGB 162, 0, 109 CMYK 0, 100, 33, 36
    French lilac
    HEX #86608E RGB 134, 96, 142 CMYK 6, 32, 0, 44

    Now that we have looked at the significance of the various shades of purple color, you might be wondering about the wonders of this color group. Well, that exactly what we will be exploring next. Although the purple color family has a number of shades, we have chosen the top two dozen of those colors to discuss today.

    So, let’s find out what are the top purple colors that you can use to enhance your brand color palettes today.

    Mauve (#E0B0FF)

    Mauve

    Mauve is one of the more popular shades of purple, albeit one that is known for its muted or light profile. A soft shade, it is a popular option for interior design color palettes, especially those going for a comfortable pastel look. its versatility lies in the fact that it can be easily paired with lighter shades like cream, as well as darker shades, to add to the shade’s elegance.

    Violet (#8F00FF)

    Violet

    Violet is one those vibrant shades of purple that has historically been associated with the royals and the aristocracy, due to its deep and rich pigmentation. Its mix of blue and red leans more towards the blue, meaning that the color induces calm, with a bit of excitement mixed into it. And while violet itself is a shade of purple, there are a number of purple shades that can be said to be derived as tertiary colors from violet rather than purple proper.

    Floral Lavender (#B57EDC)

    Floral Lavender

    Floral Lavender, which is also known as medium violet, is a shade of purple reminiscent of the lavender blooms, showing a beautiful shade of the color that is the perfect mix of richness and soothing lightness. Providing a more balanced mix of red and blue compared to actual violet, the color serves as a great accent against softer, neutral backgrounds.

    Boysenberry (#893660)

    Boysenberry

    Boysenberry is one of the more interesting shades of purple color from colors that start with B, offering a dark, deep shade of purple that still embodies a warm, energetic aesthetic due to a red-leaning color mixing. Although a dark shade of the color, the distinctive reddish-tone of the color lends it a warm vibe, reminding us of warm summers filled with sweet and delectable fruit preserves and juices, including boysenberry juice.

    Lilac (#C8A2C8)

    Lilac

    Lilac is an interesting shade of purple, said to be reminiscent of the lilac blooms. It ranges from a blue-oriented shade that looks like a light gray-purple, to a shade that is slightly pinker and more vivid than the shade shown above. A light shade, it adds a soft, feminine energy to the designs you use it for, and can work well in color combinations with shades like turquoise for a visually striking impact.

    Pansy Purple (#78184A)

    Pansy Purple

    Pansy purple is one of the more striking shades of purple color, which lies somewhere between violet and indigo, with a distinctive red tone to it. It is designed to represent the darker, inner color found in the pansy flower, which adds a touch of lush beauty to the bloom. Incidentally, when looked at side-by-side with Boysenberry, the two shades look quite similar, with the latter somewhat lighter and less reddish in tone.

    Aubergine (#614051)

    Aubergine

    Aubergine, also known as eggplant purple, is a dark, deep shade of purple that has a certain brownish cast to it, from colors that start with A. Named after the color of the eponymous vegetable; it is the perfect shade when you want to add a depth of color to an otherwise monochrome design. And it can replace black for instances such as logos on white or other neutral backgrounds. Moreover, this impressive shade from colors that start with A goes perfect with a number of dark colors, such as a rich forest green.

    Orchid (#DA70D6)

    Orchid

    Orchid is a light shade of purple that many people often confuse for pink. And while it may look like it belongs to the pink family, looking at it for some length of time will show you that it has a distinct purple cast to it. The color is designed to be reminiscent of the orchid flower, whose petals start out pink but darken to a purple as it nears the center. Overall, the shade is one often associated with royalty, with Queen Elizabeth II even wearing an orchid dress on occasion.

    Iris (#5D3FD3)

    Iris

    Iris is another one of the popular shades of purple that is named after a flower. And although the iris blooms in a variety of colors, including yellow, blue, orange, white, and pink, purple is often the color most associated with the shade. It is a deep, dark shade of purple, with a heavy lean towards blue. However, just like with the orchid color, there is a certain purple tinge to it that highlights its color family.

    Plum (#843179)

    Plum

    Plum is one of the most beautiful shades of purple color that is warmer than eggplant with a certain reddish hue, and richer than lavender in terms of color depth. The shade is designed to mimic the color of a ripe plum, and works great to a saturated pop of color over neutral backgrounds, or even as a central feature of a design.

    Amethyst (#9966CC)

    Amethyst

    Amethyst is named after the semi-precious gemstone that is used in jewelry for its brilliant shade of purple with bluish overtones. The color is often used to denote a sense of wealth, power, and luxury, all due to its association with jewels. Amethyst is a versatile color that works as well with dark shades of greens and blues, as well as metallic shades like gold and silver.

    Fuchsia (#FF00FF)

    Fuchsia

    Fuchsia is an anomaly. It is a color that is highly debated among the creative circles, with half claiming that is a shade of purple, while the other half classifies it amongst shades of pink. And frankly, we get the confusion. However, this brilliant, electric shade of purplish-pink fulfills the requirements for both color families, and thus we believe it warrants an entry on both lists.

    Mulberry (#770737)

    Mulberry

    Mulberry is another interesting shade of purple that is meant to resemble the purplish hue of a ripe mulberry. The succulent, sweet fruit looks black when ripe. However, if you press it to extract the juice, you will find that this is the color you get from it. Mulberry adds a certain charm and energy to its applications, which attracts people to it. This makes it great for brand color palettes, whose primary purpose is to attract people to their businesses.

    Dark Amaranth (#9F2B68)

    Dark Amaranth

    The amaranth shade is also named after the fuchsia flower; however, the color is lighter than the actual flower. With the darker shade of amaranth, called dark amaranth, the color is now closer to its source. The color, although considered a purple, has a definitive reddish cast to it, that makes it closer to the magenta end of the purple family. Overall, this deep shade from colors that start with D is perfect for a variety of applications, from interior design to fashion.

    Byzantium (#702963)

    Byzantium

    Byzantium is one of the richest shades of purple, often described as having a dark reddish hue. In fact, its connection to the Roman Empire and its Tyrian purple resulted in it being called Tyrian red, due to its high red tone. That is why Byzantium has a strong connection with royalty, and has been used by many monarchs and rulers within their official apparel, including the clergy.

    Bright Purple (#BB05FF)

    Bright Purple

    Bright purple is a shade of purple that simultaneously seems to favor both red and blue in its hue. The color grabs your attention instantly, giving off a playful yet strong and confident vibe. The shade nears the magenta spectrum, incorporating the warmth the color group is known for, as well as a strong blue shade that gives it a stable, calming effect. That makes it a great option for apparel or designs where you want to make a statement.

    Royal Purple (#7851A9)

    Royal Purple

    Royal purple is a derivative of Tyrian purple, both lighter and bluer than the host color. One of the more well-known shades of purple, it was derived as a slightly cheaper alternative to Tyrian purple, which was an extremely expensive commodity, and was made by mixing indigo with Tyrian purple. The result is a bluer purple that still highlights its rich and regal standing among the various shades of purple color.

    Raisin Purple (#290916)

    Raisin Purple

    Raisin purple, also simple known as raisin, is a very dark, almost black shade of purple with a distinctive brown tone. Now, it may seem like using such as dark color may not be very common. However, for applications where depth of color can add a subtle yet memorable impact such as interior design, it can be a great addition when paired with light shades that make its purple tinge pop.

    Tyrian Purple (#66023C)

    Tyrian Purple

    Tyrian purple is one of the most popular shades of purple that is still hard to replicate artificially in the exact tone that we extract from the murex snail. Named after the city of Tyre in Lebanon, where the pigment originated, the shade has a distinctive reddish-purple cast to it, adding energy and a royal opulence to the application where it’s used. Along with carmine from colors that start with C, Tyrian purple is one of the few shades that is historically linked to royalty and the aristocracy

    Wine (#2C041C)

    Wine

    Wine is a dark, deep shade of purple that is meant to be reminiscent of the juice and the subsequent wine made by the popular Italian purple grapes. The color is one of the darkest shades of purple color, with a distinctive purple tone to it, unlike other dark shades that give off brown, red, or magenta vibes. Against backdrops like white or cream, the wine color is a great way to add small, subtle, yet memorable pops of color that leave a lasting impact.

    Wisteria (#BDB5D5)

    Wisteria

    Wisteria is one of the most beautiful shades of purple color on this list. Light and free, the shade highlights a soft, joyful vibe that enchants both mind and soul. Although the color has a distinctive bluish cast to it, the overall vibe is that of a light and bright purple that can be used for a variety of applications without any issues.

    Red Purple (#953553)

    Red Purple

    You have seen various shades of purple color with a distinctive red tinge to their mix. Colors like Boysenberry are great examples of this phenomenon. But red purple is an entirely different ballgame altogether. For this mixed shade, there is no allusion to the presence of high amounts of the red pigment. The result is a color that looks purple, but with the added red to it giving it a slight magenta cast that makes this shade unique and beautiful.

    Mardi Gras Purple (#880085)

    Mardi Gras Purple

    Mardi Gras purple is a bright, vivid shade of purple with a slight magenta tone, which is one of the three colors used to represent the New Orleans festival of Mardi Gras. It is one of the triumvirate of colors as specified in the 1892 “Symbolism of Colors” parade theme. Purple represents justice, green represents faith, and gold represents power. Combined, the three form the basis of a good society, aka “Justice, Faith, and Power”.

    True Purple (#672E8C)

    True purple

    True purple is the original interpretation of the color purple, as it is devised by the mixing of the two primary colors red and blue. Unlike violet, which is a more popular shade of purple, it is a true secondary color, while violet is a tertiary shade as it is formed by mixing purple with red. Simultaneously warm and cool, it embodies the characteristics of both parents, resulting in a beautiful and versatile shade.

    More Shades of Purple Color

    French Mauve
    HEX #D473D4 RGB 212, 115, 212 CMYK 0, 46, 0, 17
    French violet
    HEX #8806CE RGB 136, 6, 206 CMYK 34, 97, 0, 19
    Friends Purple
    HEX #8D86BB RGB 141, 134, 187 CMYK 48, 47, 3, 0
    Fuchsia
    HEX #FF00FF RGB 255, 0, 255 CMYK 0, 100, 0, 0
    Fuchsia Blue
    HEX #9C51B6 RGB 156, 81, 182 CMYK 14, 55, 0, 29
    Fuchsia Purplish Pink
    HEX #CC397B RGB 204, 57, 123 CMYK 0, 72, 40, 20
    Galaxy Purple
    HEX #D8DEE7 RGB 216, 222, 231 CMYK 14, 8, 4, 0
    Glossy grape
    HEX #AB92B3 RGB 171, 146, 179 CMYK 4, 18, 0, 30
    Good Tax
    HEX #C9A0FF RGB 201, 160, 255 CMYK 21, 37, 0, 0
    Grape Color
    HEX #6F2DA8 RGB 111, 45, 168 CMYK 34, 73, 0, 34
    Hallmark purple
    HEX #452C63 RGB 69, 44, 99 CMYK 30, 56, 0, 61
    Han purple
    HEX #5218FA RGB 82, 24, 250 CMYK 50, 61, 0, 30
    Heather
    HEX #a484ac RGB 164, 132, 172 CMYK 5, 23, 0, 33
    Heliotrope
    HEX #DF73FF RGB 223, 115, 255 CMYK 12, 55, 0, 0
    Hippie
    HEX #A84860 RGB 168, 72, 96 CMYK 0, 57, 43, 34
    Hopbush
    HEX #D05FAD RGB 208, 95, 173 CMYK 0, 54, 17, 18
    Hot Purple
    HEX #A420D0 RGB 164, 32, 208 CMYK 21, 85, 0, 18
    Imperial Purple
    HEX #602F6B RGB 96, 47, 107 CMYK 10, 56, 0, 58
    Indigo
    HEX #4B0082 RGB 75, 0, 130 CMYK 42, 100, 0, 49
    Insolent Purple
    HEX #682E3C RGB 104, 46, 60 CMYK 0, 56, 42, 59
    Iris
    HEX #5A4FCF RGB 90, 79, 207 CMYK 57, 62, 0, 19
    Iris Purple
    HEX #6A5ACD RGB 106, 90, 205 CMYK 48, 56, 0, 20
    Jam
    HEX #67032F RGB 103, 3, 47 CMYK 0, 97, 54, 60
    Japanese Violet Purple
    HEX #5B3256 RGB 91, 50, 86 CMYK 0, 45, 5, 64

    FAQs

    What is the rarest of shades of purple color?
    Tyrian purple has a long and regal history, and is one of the rarest shades of purple that can still be found today.
    What are some luxury shades of purple color?
    Some of the top luxury purple shades include:
    Amethyst purple
    Orchid
    Fuchsia
    Byzantium
    Tyrian purple
    Royal purple
    What is a pale shade of purple called?
    Mauve is one of the palest shades of purple color that is used by creatives today, which is used to embody a soft and calming energy into its applications.

    Conclusion

    In summation, the number of different shades of purple color that are available for our use are uncountable. And with each shade embodying a slightly different mix of its parents’ aspect, finding that perfect shade to match your vibe can be a bit difficult.

    However, if you look through the 24 shades of purple color we have discussed above, it would help find the right starting point for your journey, helping you create the perfect color palette for your designs.

    Latest news you want to know!

    Subscribe for cutting-edge design inspiration at Logo Poppin! Elevate your brand with updates on logos, branding, web design, and video animation.

    Subscription Image

    Note that by clicking “subscribe,” users may agree to our privacy policy and consent to Logo Poppin to use your contact data for newsletter purposes.

    Logopoppin Logo

    Logopoppin

    Logopoppin is a graphic design agency that specializes in logo designing, web development, video production and advanced branding services. We love to innovate businesses with new age technologies, allowing them to improve their visual reputation.

    Copied: