Table of Content
Discover the Most Popular Examples of Brand Positioning and Learn What Made Them Awesome
In the modern competitive world, it has become important for businesses to get top recognition in the market. Their existence and survival depends a lot on their brand positioning, which is why they always pay heavy attention towards it. Some of the startups that are new in the industry, often look towards different brand positioning examples. They know how important it is for their growth, especially when there are a lot of competitors in the market.
Being a marketer or business owner, you should always remember that success only comes with strong brand building. It is the basic formula to achieve your business goals, no matter how dense or competitive the industry is.
It is therefore advised to learn the art of brand positioning properly, so that your business can get a viable presence in the market. If you don’t have much knowledge about brand building or positioning, take help from any professional branding agency. These companies will simplify your brand positioning job, precisely by incorporating effective marketing techniques.
In this article, we will take a detailed look into different brand positioning examples to understand the process precisely. But, before moving into the examples, let first understand what brand positioning is and how it is done.
What is the Meaning and Purpose of a Brand Positioning Example?
Brand positioning is the name of a process that ensures to give your business a standout presence in the market. It allows people to know about your brand in the midst of hard market competition. This defines how important brand positioning is for any company, specifically when it has just entered the market.
Brand positioning examples are all about defining your key values and characteristics as a reputable business. It also includes a strategy that defines your tone and voice in the market. Combining them all, you can effectively build a solid brand presence, ensuring regular engagement from the customers.
Unfortunately, many companies only fail in the industry due to having lesser recognition. They do not pay attention towards the right utilization of their branding elements. It brings great impact on their identity and doesn’t allow them to grow properly in the industry.
It is therefore always recommended to take those measures that can help your business to get a strong place in the industry. This would not be very easy, as multiple types of competitors also come into play to challenge your representation in the industry. But, if you have a proper plan and strong marketing techniques that can enhance the business presence, then you are definitely on the right track.
Who to Write a Brand Positioning Statement?
A brand position statement is an important element that makes your brand positioning examples pop among the competition. A concise yet impactful statement, it combines your business’s position based on its values, as well as the expectations of the consumers.
But what do you need to write a brand positioning statement?
Well, there are four elements you need, which when combined, give you an effective brand statement. Those elements include:
- Your Target Audience
- Your Brand’s Unique Selling Point
- What Value You Provide to Consumers
- Evidence of Your USP and Value (Reviews, Market Repute etc.)
Once you answer these four questions, you will be able to create a brand positioning statement that sets you apart from the competition, establishes your brand values, and connect with your consumers.
Types of Brand Positioning Examples You See Around You
As a marketer, it is also important to understand the different types of brand positioning examples around us. This allows you to set goals separately for each path. Here are the eight unique types of brand positioning you should know about.
- Quality Positioning
- Price-Value Positioning
- Benefit Positioning
- Problem and Solution Positioning
- Celebrity-Driven Positioning
- Quality of Service Positioning
- Lifestyle Positioning
- Emotional Positioning
12 Famous Brand Positioning Examples from Big Brands That Prove Their Point
Being a startup or small business agency, you need to work on brand positioning strategy actively. If you don’t know about brand storytelling or how to position a company strongly in the market, take a look at the examples of brand positioning given below. It will give you a great idea how to build and optimize a brand according to the latest market standards.
Here are some of the best and famous brand positioning examples that could help you to take any business to the top of market heights.
Tesla
Tesla is one of the most famous electric car brands in the world. The price tag of Tesla cars is quite high as compared to others. The reason is that these Tesla cars are made with advanced technology, beating all other car makers in the field.
Over the years, Tesla has made an elusive name among all car makers in the world. The great brand positioning strategy of Tesla doesn’t have any kind of introduction. It has remained very successful in the market due to adapting unique brand positioning techniques, becoming one of the most iconic car logos in recent years. This tells a lot about the marketing brain of the company and how it leads the branding competition in the market.
Apple
We all know how powerful Apple is in the world of technology. It is one of those companies that is termed as the pioneer of the new age smartphone revolution. The journey of Apple has always remained very successful. It has positioned all the products and services on top of the tech industry, making them a real leader among all.
Apart from products, Apple has smartly utilized its marketing campaigns to position the brand. They are created to not only market products, but also increase their sales in the industry. Any budding marketer who is looking to know the art of branding, can learn from the brand positioning example of Apple. It has always remained very useful, allowing you to understand the basics of branding.
Microsoft
Microsoft is also a renowned leader of the tech industry. It has always remained on the forefront of the tech circuit, making its products top among all. Looking at the rise and evolution of Microsoft, we can easily say that its brand is a worthy example for everyone. It has set up its position quite smartly in the market, allowing its fortunes to grow in the right direction.
Today, Microsoft is leading the industry of tech revolution. Its footprint can be found all over the world, showcasing the true dominance over other companies. This demonstrates the brand positioning value of Microsoft in the market. It defines how creatively Microsoft has positioned itself as a true leader of tech in the world, precisely by introducing new age IT products regularly.
Dollar Shave Club
The brand positioning strategy of Dollar Shave Club is very simple. It focuses on being cost-effective and cheap, so that every average customer can buy its products. This is a very creative brand positioning example that shows how to attract customers by being economical.
Using this brand positioning strategy, Dollar Shave Club has given a tough competition to a renowned men’s care market giant i.e. Gillette. We all know that the products of Gillette are a bit expensive and can’t be afforded by everyone. This has given Dollar Shave Club a great opportunity to grab average customers. It is the central point of their brand positioning strategy, allowing them to get a strong recognition in the market.
Nike
When it comes to athletic wear, Nike owns the name of trust. It has been loved and preferred by millions in the world, rightly due to the stunning quality. It is one of those brands whose footprint can be found all over the world. This showcases the strong brand position of Nike in the industry. It is not just a choice of adults, but youngsters also prefer Nike as the most comfortable athletic wear brand.
When it comes to athletic wear, Nike owns the name of trust. It is loved and preferred by millions in the world, rightly due to the stunning quality, and various co-branding ideas. It is one of those brands whose footprint can be found all over the world. This showcases the strong brand position of Nike in the industry. It is not just a choice of adults, but youngsters also prefer Nike as the most comfortable athletic wear brand.
This particular quality is the major reason behind the success of Nike. Its brand positioning examples show how quality plays a crucial role in attracting customers. It lets the people differentiate between brands, and recommend them to others in the market, as a form of word-of-mouth marketing. The brand positioning examples of Nike in this regard are very great, defining how to utilize quality to get top market recognition.
Marriott Hotel
The hoteling chain of Marriott is renowned all over the world. The footprint of this prestigious hotel brand can be found in different continents, ranging from Asia to Europe and more. The primary branding strategy of Marriott hotel focuses on being luxurious. This is the main idea behind their whole structure that separates them from others in the market.
The Marriott hotels are not like conventional hotels, they are indeed luxurious and expensive. You can term it as an elite class hotel that simply focuses on attracting big pockets. This also reflects in their branding strategy, allowing them to get a unique edge in the market. Therefore, the brand positioning examples of Marriott hotels is also very useful as it describes how to even market luxury stuff properly in the industry.
HubSpot
HubSpot has become a powerful name in the field of online certifications and learning. It was the first platform that coined the word “Inbound marketing”. This led people to know about its unique practices and how it can be used to attract tons of customers.
Today, millions of people use HubSpot to learn a variety of online courses. Its revolutionary online branding has done wonders for the company, allowing it to get a top name in the market. If you also want to know how to market a business online, take a look at the brand positioning examples of HubSpot. Its specialized marketing courses will help you understand the basics of branding, for all types of businesses.
Whole Foods
Whole Foods has always remained a top choice for organic food lovers. It is one of those companies that has established a great repute in different parts of America. They are known because of offering top quality food products, precisely with the best hygienic standards.
The company proudly claims to offer fresh natural foods to their customers. This is one of their core food branding strategies that has given them a reliable reputation in the market. You can term it as a central point of their success or a brand positioning strategy that sets them apart.
If you will look at their mission statement on the official website, you can clearly understand this whole idea. They emphasize heavily on maintaining food quality standards, allowing people to fully trust their products. For marketers, this is indeed a great brand positioning example that defines how quality can also play a major role in making any business standout.
Patagonia
Patagonia is a clothing company that specializes in outdoor apparel such as down-filled jackets, parkas, and more. Moreover, they also make apparel for specific adventuring sports like surfing, hiking, etcetera. And what they are known for are high quality, long lasting products.
The entire premise of the Patagonia brand is about being one with the nature, and that has been possible with a strong focus on sustainability and championing the cause of the environment. All of their products use materials that are the product of sustainable practices, and their processes ensure that the company is able to be environmentally proactive.
Besides that, they are big on corporate social responsibility, fighting for and ensuring fare wages and sustainable labor practices in all of their ventures. Overall, these practices and values have made it one of the top environmentally conscious brand positioning examples, and one of the top brand personality examples as well.
Ben & Jerry’s
Ben & Jerry’s is an American food brand that specializes in ice cream and similar frozen desserts. Known for their exciting packaging and wacky flavor names, the company stays at the forefront of world peace, love, and equality.
In recent years, the company has also come under pressure from different groups for their stances on certain issues. However, Ben & Jerry’s is thriving despite that pressure, and say that they will continue to do so because they believe themselves to be a champion for social and environmental justice.
Although they have adopted a far more aggressive strategy than many of their contemporaries, this in itself can be a blessing in disguise as it can make the brand go viral easily. And the fact that the company is still successful despite the controversy is testament to the fact that if you stick to your values and became a brand positioning example for those values, then likeminded consumers WILL come to you.
Trader Joe’s
Trader Joe’s is a popular American chain of grocery stores like Whole Foods or Aldi, that has quickly risen to become one of the top grocery stores in the country. What makes it different from the other big chain grocery stores is the way they market and brand their products, and the way they position their business.
Rather than going for a national vibe, Trader Joe’s goes for a “friendly, local, grocery store in your neighborhood” feel. They specialize in a more personalized experience that people would expect from their corner store, rather than the aloof, neutral experience from a national chain like Walgreens or Whole Foods.
Believing in quality over quantity, the company is known for keeping a fewer amount of products than its competitors, sourcing locally whenever possible, and removing products that don’t perform well. Overall, they are one of the top brand positioning examples in the retail grocery industry in the United States.
Starbucks
Starbucks is one of the world’s most popular coffee stores and cafes, and the largest in the industry as well. One of their core pillars has been convenience for the consumers, which is the reason that Starbucks has its stores in nearly all heavy thoroughfares, both in major and minor cities across the US.
Besides that, they also sell products such as bottled cold coffee, coffee beans, creamers, and more so that consumers can get the taste they love even when they don’t have a Starbucks nearby. Moreover, the company is doing that with a focus on sustainability as well.
In recent years, the company has also positioned itself as one of the core champions of corporate social responsibility. They have released special items whose sales proceeds go directly to organizations such as the World Central Kitchen, aimed to reduce food scarcity in war-torn and poor regions of the world. Overall, these measures have made it a top brand positioning example in the food industry in recent years.
Frequently Asked Questions
| 1. What is meant by brand positioning? Brand positioning allows your company to get a reputable name in the market. It requires smart marketing strategy and techniques to build a professional brand representation in the industry. |
| 2. Why is it important to position your brand smartly in the market? It is quite important to position your brand creatively in the market. Nowadays, only those businesses can find long term success in the world that are well equipped with a marketing strategy. It helps to gain customers’ trust as well as better reputation in the market. |
| 3. What is Apple’s brand positioning strategy? Apple has always remained successful in the world, rightly due to utilizing great brand positioning strategy. The basic idea behind its strategy is to offer quality products to the customers, so that they can gain unbreakable trust in the company. |
| 4. What is Starbucks brand positioning? The coffee branding strategy of Starbucks is based on offering the best coffee in town. It has precisely remained their main selling point and the core reason behind their market success. |
| 5. How to build a proper brand positioning strategy? To build a proper brand positioning strategy, you need to focus on those things that can help you gain people’s trust. It could be anything ranging from quality to pricing of products. Just make sure to use it properly with the marketing campaigns, so that people can know your company’s real values. |
Conclusion
That takes us to the end of this article in which we have defined how to establish a business in the industry by learning from famous brand positioning examples. Today, it has become very important for all businesses to build a strong reputation in the world. It not only allows them to get better conversions, but also helps them to gain trust of the customers, according to the latest branding statistics.
If you want also want to position your business smartly in the market, get in touch with our branding experts today. We will help your company to get a strong representation, so that it can grow rapidly in the market.
Latest news you want to know!
Subscribe for cutting-edge design inspiration at Logo Poppin! Elevate your brand with updates on logos, branding, web design, and video animation.
Note that by clicking “subscribe,” users may agree to our privacy policy and consent to Logo Poppin to use your contact data for newsletter purposes.
Logopoppin
Logopoppin is a graphic design agency that specializes in logo designing, web development, video production and advanced branding services. We love to innovate businesses with new age technologies, allowing them to improve their visual reputation.
